The Morocco wine market is on track to grow from USD 791.3 million in 2024 to USD 1,084.9 million by 2030, with a projected CAGR of 5.4% across the forecast period. Morocco’s wine market is expanding, driven by rising disposable incomes and shifting drinking habits. Urbanization and an expanding middle class are leading to increased demand for wine, particularly among younger consumers who view wine as a sophisticated and fashionable alternative to traditional spirits. Additionally, the country’s long history of wine production is being leveraged to boost both local and export markets. Wine tourism is also growing, with an increasing number of visitors exploring Morocco’s wine regions, particularly in the Meknes and Fes areas, further bolstering the local market.
The report aims to deliver comprehensive data on the Morocco wine market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, pricing, packaging and distribution channel.
Market Segmentation
The Morocco wine market is classified into the following segments:
Product type: fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), non-alcoholic wine
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, others
In Morocco, the wine market is segmented by product type, pricing, packaging and distribution channel. The market is classified by product type into fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), and non-alcoholic wine. Pricing segments encompass mass, mid-priced, and premium. Packaging segments comprise glass, metal, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, and others.
Competitive Landscape
Leading companies in the wine market comprise Les Celliers De Meknes SA, La Ferme Rouge SARL, Groupe Kabbaj, GRIGER Distribution SARL, Ebertec SA, Castel Group and Bacardi Limited. This analysis offers a comprehensive overview of the main players in the wine market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Morocco wine market.
Gain in-depth analysis and forecasts for the key segments of the Morocco wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Wine Market – Product Type Analysis
Morocco Wine Market – Pricing Analysis
Morocco Wine Market – Packaging Analysis
Morocco Wine Market – Distribution Channel Analysis
Company Shares Analysis
Les Celliers De Meknes SA
La Ferme Rouge SARL
Groupe Kabbaj
GRIGER Distribution SARL
Ebertec SA
Castel Group
Bacardi Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco Wine Market 2020-2030
Chart Morocco Wine Market, Net Growth, 2020-2030
Chart Morocco Wine Market, Growth Rates, 2020-2030
Table Morocco Wine Market by Product Type, 2020-2030
Chart Morocco Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Wine Market by Product Type, 2020-2030
Table Morocco Wine Market by Pricing, 2020-2030
Chart Morocco Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Morocco Wine Market by Pricing, 2020-2030
Table Morocco Wine Market by Packaging, 2020-2030
Chart Morocco Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Morocco Wine Market by Packaging, 2020-2030
Table Morocco Wine Market by Distribution Channel, 2020-2030
Chart Morocco Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Wine Market by Distribution Channel, 2020-2030
Table Morocco Wine Market Share (%), by Companies, 2020-2024
Chart Morocco Wine Market, by Companies, 2024
Table Morocco Wine Market Share (%), by Brands, 2020-2024
Chart Morocco Wine Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Wine Market: Spend as a Proportion of GDP (%)
Table Morocco Wine Market: Consumption per Capita (Population)
Companies Mentioned
Les Celliers De Meknes SA
La Ferme Rouge SARL
Groupe Kabbaj
GRIGER Distribution SARL
Ebertec SA
Castel Group
Bacardi Limited