Morocco Coffee Market 2025

The Moroccan coffee market is projected to expand by USD 72.7 million at a 2.9% CAGR through 2030, reflecting a market in transition between traditional consumption patterns and emerging modern preferences. While coffee maintains its cultural significance, macroeconomic pressures including declining disposable incomes are prompting a notable shift toward more affordable alternatives such as green tea, with unpackaged ground coffee continuing to dominate sales among price-sensitive consumers. This trading-down phenomenon is constraining overall market performance, particularly in premium segments that face adoption barriers in the current economic climate.

Parallel to this cost-conscious trend, the market is witnessing the gradual expansion of coffee pod systems, driven by increasing availability of affordable machines and private label capsule options that are bringing pod-based coffee within reach of broader consumer segments. The distribution landscape for these products is evolving beyond modern retail channels to include traditional grocers, enhancing accessibility across urban and semi-urban markets. This development reflects the nuanced duality of Morocco’s coffee market – where economic realities favor value-oriented consumption even as product innovation and format diversification slowly reshape consumer habits, particularly among more affluent demographics and urban centers exposed to global coffee trends.

This report presents a thorough analysis and future outlook for the Morocco coffee market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, packaging type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Morocco coffee market is structured as follows:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, discounters, food and drinks stores, small grocery stores, supermarkets and hypermarkets, vending, others

The coffee market in Morocco is segmented across product type, packaging type and distribution channel. The categorization of the market by product type includes RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee. Packaging type categories include flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, discounters, food and drinks stores, small grocery stores, supermarkets and hypermarkets, vending, and others.

Competitive Landscape

The market features leading players such as Cafes Carrion S.A., Cafes Sahara, JDE Peet’s N.V., Leroux SAS, Luigi Lavazza S.p.A., Massimo Zanetti Beverage Group S.p.A., Nestle S.A. and Sopalim SA. The report provides a detailed assessment of prominent companies within the coffee market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco coffee market.
Gain in-depth analysis and forecasts for the key segments of the Morocco coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Coffee Market – Product Type Analysis
Morocco Coffee Market – Packaging Type Analysis
Morocco Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Cafes Carrion S.A.
Cafes Sahara
JDE Peet’s N.V.
Leroux SAS
Luigi Lavazza S.p.A.
Massimo Zanetti Beverage Group S.p.A.
Nestle S.A.
Sopalim SA
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Coffee Market 2020-2030
Chart Morocco Coffee Market, Net Growth, 2020-2030
Chart Morocco Coffee Market, Growth Rates, 2020-2030
Table Morocco Coffee Market by Product Type, 2020-2030
Chart Morocco Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Product Type, 2020-2030
Table Morocco Coffee Market by Packaging Type, 2020-2030
Chart Morocco Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Packaging Type, 2020-2030
Table Morocco Coffee Market by Distribution Channel, 2020-2030
Chart Morocco Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Distribution Channel, 2020-2030
Table Morocco Coffee Market Share (%), by Companies, 2020-2024
Chart Morocco Coffee Market, by Companies, 2024
Table Morocco Coffee Market Share (%), by Brands, 2020-2024
Chart Morocco Coffee Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Coffee Market: Spend as a Proportion of GDP (%)
Table Morocco Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Cafes Carrion S.A.
Cafes Sahara
JDE Peet’s N.V.
Leroux SAS
Luigi Lavazza S.p.A.
Massimo Zanetti Beverage Group S.p.A.
Nestle S.A.
Sopalim SA