The Morocco pet care market is forecast to post a modest increase of USD 18.8 million between 2025 and 2030, translating into a compound annual growth rate of 4.6%. Growth in value terms masks the pressure on household budgets, as economic hardship continues to shape consumer choices. Price sensitivity dominates purchasing behavior, with many pet owners trading down to cheaper brands, opting for private-label alternatives, or even resorting to homemade food in order to contain costs. This dynamic has pushed manufacturers to pivot away from heavy advertising spending toward more targeted promotions and discounts, reinforcing value propositions as a way to capture and retain budget-conscious consumers.
Cultural and religious influences are also defining factors in market evolution. In a country where Islamic traditions shape attitudes toward animals, cats are generally favored over dogs, fueling stronger momentum in the cat food category. This cultural preference provides a more resilient base for growth in certain product lines, even as overall expansion remains constrained by financial headwinds. At the same time, imported budget-friendly brands are gaining share, intensifying competition across price tiers and putting pressure on established international players to reassess their strategies.
Urbanization is emerging as a counterweight to some of these constraints, creating incremental opportunities for the sector. As Morocco’s cities expand, pet ownership is rising among urban residents who have greater access to specialized retail outlets and a stronger inclination to purchase professional care products. Pet shops and urban-focused distribution channels are leveraging this trend, broadening availability and fostering a gradual shift toward more structured pet care routines.
Against this backdrop, Morocco’s pet care market will remain a story of competing forces: cultural traditions supporting steady demand for certain categories, economic realities driving down purchasing power, and urbanization unlocking incremental gains. For brands, success will depend on striking the right balance between affordability and accessibility, while adapting product portfolios to reflect the unique cultural and socioeconomic dynamics of the Moroccan market.
The report provides a comprehensive analysis of the Morocco pet care market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, pet type and distribution channel.
Market Segmentation
The following outlines the segmentation of the Morocco pet care market:
Product type: pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), pet products (accessories, cat litter, pet grooming products, pet healthcare, others)
Pet type: cat, dog, bird, fish, others
Distribution channel: e-commerce, hypermarkets, pet stores, small grocery stores, supermarkets, veterinary clinics, others
The pet care market in Morocco is segmented across product type, pet type and distribution channel. The categorization of the market by product type includes pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), and pet products (accessories, cat litter, pet grooming products, pet healthcare, others). Pet type categories include cat, dog, bird, fish, and others. Distribution channel segmentation comprises e-commerce, hypermarkets, pet stores, small grocery stores, supermarkets, veterinary clinics, and others.
Competitive Landscape
The report highlights leading companies in the pet care market, including Acitexport Petfood Unipessoal Lda, Agrolimen SA, Animal Planet SA, Aquarium Group, Avenal Petfood S.A., Beaphar B.V., BIOGANCE SARL, C&D Foods Ltd. (ABP Food Group Ltd.), Connex United Processors’ Group, Cotecnica S.C.C.L, Gonzalo Zaragoza Manresa S.L., La Cooperative Agricole Copag, Levantex Import Export s.l., Lider Evcil Hayvan Beslenme Urunleri San. Ve Tic. ltd. sti., LINDO PET GLOBAL S.A., Marjane Holding SA, Mars Incorporated, Monge & C. S.p.a., Morando S.p.A., Nestle S.A., Nutrivet Groupe, S.A. MYTA – SAMCA Group, Spectrum Brands Holdings Inc., Tolsa S.A., Vadigran NV and Versele-Laga NV.
This report delivers an in-depth examination of leading companies in the pet care sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Morocco pet care market.
Gain in-depth analysis and forecasts for the key segments of the Morocco pet care market: product type, pet type and distribution channel.
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Gain deep insights into the dynamics of the Morocco pet care market.
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Anticipate the future trajectory of the Morocco pet care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Pet Care Market – Product Type Analysis
Morocco Pet Care Market – Pet Type Analysis
Morocco Pet Care Market – Distribution Channel Analysis
Key Players and Market Share
Acitexport Petfood Unipessoal Lda
Agrolimen SA
Animal Planet SA
Aquarium Group
Avenal Petfood S.A.
Beaphar B.V.
BIOGANCE SARL
C&D Foods Ltd. (ABP Food Group Ltd.)
Connex United Processors’ Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco Pet Care Market 2020-2030
Chart Morocco Pet Care Market, Net Growth, 2020-2030
Chart Morocco Pet Care Market, Growth Rates, 2020-2030
Table Morocco Pet Care Market by Product Type, 2020-2030
Chart Morocco Pet Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Pet Care Market by Product Type, 2020-2030
Table Morocco Pet Care Market by Pet Type, 2020-2030
Chart Morocco Pet Care Market by Pet Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Pet Care Market by Pet Type, 2020-2030
Table Morocco Pet Care Market by Distribution Channel, 2020-2030
Chart Morocco Pet Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Pet Care Market by Distribution Channel, 2020-2030
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Pet Care Market: Spend as a Proportion of GDP (%)
Table Morocco Pet Care Market: Consumption per Capita (Population)
Companies Mentioned
Acitexport Petfood Unipessoal Lda
Agrolimen SA
Animal Planet SA
Aquarium Group
Avenal Petfood S.A.
Beaphar B.V.
BIOGANCE SARL
C&D Foods Ltd. (ABP Food Group Ltd.)
Connex United Processors’ Group
Cotecnica, S.C.C.L
Gonzalo Zaragoza Manresa S.L.
La Cooperative Agricole Copag
Levantex Import Export, s.l.
Lider Evcil Hayvan Beslenme Urunleri San. Ve Tic. ltd. sti.
LINDO PET GLOBAL S.A.
Marjane Holding SA
Mars, Incorporated
Monge & C. S.p.a.
Morando S.p.A.
Nestle S.A.
Nutrivet Groupe
S.A. MYTA – SAMCA Group
Spectrum Brands Holdings, Inc.
Tolsa S.A.
Vadigran NV
Versele-Laga NV