Vietnam’s perfume market is set to advance steadily through the end of the decade, with market value projected to reach USD 216.3 million by 2030, reflecting a compound annual growth rate of 7.9%. The sector is benefiting from rising disposable incomes and an improvement in living standards, which have broadened the consumer base and repositioned fragrance from an aspirational luxury to a routine component of personal care. As spending power strengthens across urban centers, fragrance adoption is accelerating, particularly among consumers seeking affordable expressions of lifestyle and identity.
Demand is also being shaped by a heightened focus on personal presentation, most notably among young professionals in major cities such as Ho Chi Minh City and Hanoi. For this cohort, perfume functions as an essential tool for reinforcing confidence and signaling professionalism in both social and workplace contexts. The category’s relevance has deepened as grooming norms evolve, with fragrance becoming embedded in daily routines rather than reserved for special occasions. Women remain the largest consumption base and are driving momentum in the premium segment, where interest in seasonal editions, curated collections, and multi-bottle “fragrance wardrobes” continues to rise.
Social media has amplified this shift by accelerating trend diffusion and reshaping purchase triggers. Viral content, influencer recommendations, and emotionally driven storytelling are playing an increasingly central role in educating consumers and cultivating brand affinity. Platforms such as TikTok and Instagram have become powerful engines of discovery, boosting awareness of both global labels and emerging boutique houses. The ease of digital engagement is fostering experimentation, shortening decision cycles, and raising expectations around product differentiation.
These dynamics are reinforcing the ascent of niche and gender-neutral fragrances, which have gained traction as consumers move toward more distinctive, inclusive, and versatile scent profiles. Demand for artisanal and luxury niche brands continues to outpace the broader market as buyers seek exclusivity and a stronger sense of personal identity in their fragrance choices. Taken together, Vietnam’s perfume sector is transitioning into a more diversified and premium-oriented market, supported by rising affluence, evolving consumer aspirations, and the amplifying influence of digital culture.
The report offers a comprehensive analysis of the Vietnam perfume market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, packaging and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Units/VND/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, price range, packaging and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Vietnam perfume market:
Product type – e.g., men’s perfume, women’s perfume, unisex perfume
Price range – e.g., mass, premium
Packaging – e.g., glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel – e.g., beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the perfume industry in Vietnam, offering visibility into brand dominance and market leadership. Major participants include: Chanel S.A., Coty Inc., Euroitalia S.R.L., Give Back Beauty LLC (GBB), Inter Parfums, Inc., Lana Cosmetics S.A.E, LG Household & Health Care, Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, Oriflame Cosmetics S.A., PUIG SL, Revlon, Inc., Saigon Cosmetics Corporation (SCC), Shiseido Company, Limited, Wipro Limited, etc.
This report provides market share data for leading players in the overall perfume market, as well as in key segments including perfume, mass perfume, mass men’s perfume, mass women’s perfume, premium perfume, premium men’s perfume, premium women’s perfume and premium unisex perfume.
Market share analysis covered in the report:
Vietnam perfume market share
Vietnam mass perfume market share
Vietnam mass men’s perfume market share
Vietnam mass women’s perfume market share
Vietnam premium perfume market share
Vietnam premium men’s perfume market share
Vietnam premium women’s perfume market share
Vietnam premium unisex perfume market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Vietnam perfume sector.
Obtain granular insights across key segments, including product type, price range, packaging and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Perfume Market – Product Type Analysis
Vietnam Perfume Market – Price Range Analysis
Vietnam Perfume Market – Packaging Analysis
Vietnam Perfume Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Chanel S.A.
Coty Inc.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Inter Parfums, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Perfume Market Size 2020-2030
Chart Vietnam Perfume Market, Net Growth, 2020-2030
Chart Vietnam Perfume Market, Growth Rates, 2020-2030
Table Vietnam Perfume Market by Product Type, 2020-2030
Chart Vietnam Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Product Type, 2020-2030
Table Vietnam Perfume Market by Price Range, 2020-2030
Chart Vietnam Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Price Range, 2020-2030
Table Vietnam Perfume Market by Packaging, 2020-2030
Chart Vietnam Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Packaging, 2020-2030
Table Vietnam Perfume Market by Distribution Channel, 2020-2030
Chart Vietnam Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Distribution Channel, 2020-2030
Table Vietnam Perfume Market Share (%), by Companies, 2020-2024
Chart Vietnam Perfume Market, by Companies, 2024
Table Vietnam Perfume Market Share (%), by Brands, 2020-2024
Chart Vietnam Perfume Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Perfume Market: Spend as a Proportion of GDP (%)
Table Vietnam Perfume Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Vietnam Perfume market analysis comprise:
Chanel S.A.
Coty Inc.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Inter Parfums, Inc.
Lana Cosmetics S.A.E
LG Household & Health Care, Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
Oriflame Cosmetics S.A.
PUIG SL
Revlon, Inc.
Saigon Cosmetics Corporation (SCC)
Shiseido Company, Limited
Wipro Limited