Market Overview
Vietnam’s bottled water market is projected to expand from USD 1,059.6 million in 2026 to USD 1,549.7 million by 2031, reflecting a compound annual growth rate of 7.9%. Growth remains robust, underpinned by structurally rising health awareness, persistently hot climatic conditions and recurring natural disasters that reinforce precautionary stockpiling behaviour. Concerns over safe drinking water continue to sustain habitual purchasing patterns, embedding bottled water firmly within daily consumption routines. A strong rebound in tourism has further bolstered demand across foodservice and hospitality channels, lending resilience to the category amid broader economic volatility.
Still water retains dominance in retail due to its affordability and clear health positioning, serving as the core hydration option for mass-market consumers. At the same time, naturally carbonated mineral water is gaining visibility within dining-out settings, increasingly positioned as a healthier substitute for sugary beverages. This shift is contributing to gradual diversification of the product mix. Looking ahead, policy developments such as sugar taxation and stricter enforcement of drink-driving regulations are expected to reinforce bottled water’s role as a default non-alcoholic alternative, potentially stimulating incremental gains in both retail and on-premise environments.
Digital transformation is reshaping distribution and consumer engagement. Direct-to-consumer online ordering models, often paired with large-format refillable delivery systems, are expanding in urban areas, supported by widespread adoption of electronic payments and scheduled subscription services. E-commerce platforms and social media marketing are enhancing brand visibility and fostering deeper consumer interaction, accelerating the pace of channel modernisation. This shift is increasing convenience while broadening reach beyond traditional retail boundaries.
Sustainability considerations are becoming increasingly prominent in corporate strategy. Producers are investing in environmentally friendly packaging, recycling initiatives and community engagement programmes to strengthen social responsibility credentials in a market where lifestyle and environmental awareness are rising. Competitive dynamics remain relatively concentrated, with leading players leveraging production scale and marketing intensity to defend share, while emerging brands pursue growth through health-oriented positioning and high-engagement promotional strategies. Community-based small retail outlets continue to dominate due to dense coverage, though convenience store expansion and e-commerce growth are gradually rebalancing the retail landscape. Overall, Vietnam’s bottled water market is advancing on the back of health prioritisation, tourism recovery and digital integration, with sustainability emerging as a defining medium-term theme.
This report presents a detailed analysis of the Vietnam bottled water market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2031. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.
What’s Inside the Report
Providing a forward-looking view of the Vietnam bottled water market, this report presents size estimates from 2021 to 2031, with figures in (Liters/VND/USD). Historical data and projections through 2031 are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Vietnam bottled water market is outlined below:
Product type – e.g., flavored water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still spring water)
Packaging type – e.g., glass bottles, PET bottles
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the bottled water industry in Vietnam, shedding light on the relative scale and market presence of major firms. Leading companies include: Bitexco Group, Hoang Minh Water Joint Stock Company, Khanh Hoa Mineral Water JSC (VKD), Kirin Holdings Co., Ltd., Masan Group Corporation, Nestle S.A., PepsiCo, Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co., Ltd., Suntory Holdings Limited, The Coca-Cola Company, Vietnam National Petroleum Corporation, etc.
This report provides market share data for leading players in the overall bottled water market, as well as in key segments including bottled water, flavored water, still flavored water, sparkling water, sparkling natural mineral water, sparkling purified water, still water, still natural mineral water and still purified water.
Market share analysis covered in the report:
Vietnam bottled water market share
Vietnam flavored water market share
Vietnam still flavored water market share
Vietnam sparkling water market share
Vietnam sparkling natural mineral water market share
Vietnam sparkling purified water market share
Vietnam still water market share
Vietnam still natural mineral water market share
Vietnam still purified water market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Bottled Water Market – Product Type Analysis
Vietnam Bottled Water Market – Packaging Type Analysis
Vietnam Bottled Water Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Bitexco Group
Hoang Minh Water Joint Stock Company
Khanh Hoa Mineral Water JSC (VKD)
Kirin Holdings Co., Ltd.
Masan Group Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Bottled Water Market 2021-2031
Chart Vietnam Bottled Water Market, Net Growth, 2021-2031
Chart Vietnam Bottled Water Market, Growth Rates, 2021-2031
Table Vietnam Bottled Water Market by Product Type, 2021-2031
Chart Vietnam Bottled Water Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Bottled Water Market by Product Type, 2021-2031
Table Vietnam Bottled Water Market by Packaging Type, 2021-2031
Chart Vietnam Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Bottled Water Market by Packaging Type, 2021-2031
Table Vietnam Bottled Water Market by Distribution Channel, 2021-2031
Chart Vietnam Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Bottled Water Market by Distribution Channel, 2021-2031
Table Vietnam Bottled Water Market Share (%), by Companies, 2021-2025
Chart Vietnam Bottled Water Market, by Companies, 2025
Table Vietnam Bottled Water Market Share (%), by Brands, 2021-2025
Chart Vietnam Bottled Water Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Bottled Water Market: Spend as a Proportion of GDP (%)
Table Vietnam Bottled Water Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Vietnam Bottled Water market analysis comprise:
Bitexco Group
Hoang Minh Water Joint Stock Company
Khanh Hoa Mineral Water JSC (VKD)
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Suntory Holdings Limited
The Coca-Cola Company
Vietnam National Petroleum Corporation
