The Nigerian feminine hygiene products market is projected to expand by USD 124.7 million between 2025 and 2030, representing a compound annual growth rate of around 7.8%. Growth momentum is underpinned by structural demographic shifts, particularly rapid population expansion and accelerating urbanization, which are driving sustained demand for sanitary protection. A growing cohort of young women is entering the consumer base, and their increasing exposure to organized retail networks in urban centers is reshaping product accessibility and category penetration. This structural backdrop ensures that volume demand remains resilient even under mounting macroeconomic pressure.
At the same time, price sensitivity remains a critical dynamic shaping purchasing decisions. High inflation and constrained household budgets have limited consumer spending power, prompting many women to favor lower-priced options and small pack sizes often sold through informal retail and neighborhood grocery outlets. This has allowed economy brands and unbranded products to secure widespread adoption, while also opening competitive opportunities for local producers to capture share with affordable offerings.
Yet a parallel trend is unfolding in the premium segment, driven by rising female workforce participation, particularly in higher-income professional roles. This segment is showing growing preference for quality-driven attributes, ranging from superior absorbency to enhanced comfort. The exit of Procter & Gamble from local production has further disrupted the competitive landscape, creating an opening for domestic and regional players to scale operations and strengthen brand positioning. This structural gap is expected to accelerate innovation and localized product development in response to unmet demand.
Consumer preferences are also evolving toward comfort and convenience. Younger cohorts, particularly Gen Z, show marked interest in ultra-thin sanitary pads for discretion and comfort, while working women increasingly value the time-saving appeal of disposable formats. New entrants are leveraging this shift by emphasizing skin-friendly features, such as reduced irritation and improved breathability, to differentiate themselves in a crowded market. As the industry pivots toward enhancing product comfort and functionality, value growth is expected to outpace volume, highlighting a gradual transition from basic affordability to performance-driven consumption.
Together, these intersecting forces—demographic expansion, economic constraints, premiumization through professional workforce participation, and evolving comfort expectations—are poised to define Nigeria’s feminine hygiene sector trajectory over the forecast horizon.
Providing a holistic view of the Nigeria feminine hygiene products market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Market Segmentation
The Nigeria feminine hygiene products market is structured as follows:
Product type: pantyliners, tampons, towels and pads, feminine wipes
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, health and personal care stores, others
The feminine hygiene products market in Nigeria is segmented based on product type and distribution channel. By product type, the market includes pantyliners, tampons, towels and pads, and feminine wipes. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, health and personal care stores, and others.
Competitive Landscape
The report profiles major companies, including The Procter & Gamble Company (P&G), Hayat Holding A.S., Guangzhou Livi Import & Export Co. Ltd., Sankin Nigeria Ltd., Kimberly-Clark Corporation, BORDAR Group (KISSKIDS), Guangzhou Sunda International Trading Co. Ltd., Goonite (NG) Hygiene Products FZE, Femina Hygienical Products Nigeria Limited, Globe Spinning Mills Nigeria Limited (Bhojson Group), Kenvue Inc., Wemy Industries Limited and Quest Personal Care global Ltd.
The report provides a detailed assessment of prominent companies within the feminine hygiene products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Nigeria Feminine Hygiene Products Market – Product Type Analysis
Nigeria Feminine Hygiene Products Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Hayat Holding A.S.
Guangzhou Livi Import & Export Co., Ltd.
Sankin Nigeria Ltd.
Kimberly-Clark Corporation
BORDAR Group (KISSKIDS)
Guangzhou Sunda International Trading Co., Ltd.
Goonite (NG) Hygiene Products FZE
Femina Hygienical Products Nigeria Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Nigeria Feminine Hygiene Products Market 2020-2030
Chart Nigeria Feminine Hygiene Products Market, Net Growth, 2020-2030
Chart Nigeria Feminine Hygiene Products Market, Growth Rates, 2020-2030
Table Nigeria Feminine Hygiene Products Market by Product Type, 2020-2030
Chart Nigeria Feminine Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Feminine Hygiene Products Market by Product Type, 2020-2030
Table Nigeria Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Chart Nigeria Feminine Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Table Nigeria Feminine Hygiene Products Market Share (%), by Companies, 2020-2024
Chart Nigeria Feminine Hygiene Products Market, by Companies, 2024
Table Nigeria Feminine Hygiene Products Market Share (%), by Brands, 2020-2024
Chart Nigeria Feminine Hygiene Products Market, by Brands, 2024
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Feminine Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Nigeria Feminine Hygiene Products Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
Hayat Holding A.S.
Guangzhou Livi Import & Export Co., Ltd.
Sankin Nigeria Ltd.
Kimberly-Clark Corporation
BORDAR Group (KISSKIDS)
Guangzhou Sunda International Trading Co., Ltd.
Goonite (NG) Hygiene Products FZE
Femina Hygienical Products Nigeria Limited
Globe Spinning Mills Nigeria Limited (Bhojson Group)
Kenvue Inc.
Wemy Industries Limited
Quest Personal Care Global Ltd.