Nigeria Coffee Market 2025

Nigeria’s coffee market is emerging as one of Africa’s most promising growth stories, with projections indicating a USD 19.8 million expansion at an 8.7% CAGR, reflecting the gradual awakening of coffee culture in this traditionally tea-dominated market. The sector’s development is being propelled by a confluence of demographic and economic factors, including Africa’s largest youth population entering the workforce and seeking modern lifestyle markers, coupled with improving macroeconomic conditions that are slowly increasing disposable incomes. Urban centers like Lagos and Abuja are serving as incubators for coffee culture, where specialty cafés are introducing Nigerian consumers to global coffee trends while adapting offerings to local taste preferences that traditionally favor sweeter, milk-based preparations. This on-trade expansion is creating a critical education platform that’s driving spillover demand into retail channels, as consumers seek to replicate café experiences at home or workplace settings.

The market’s growth trajectory remains closely tied to Nigeria’s economic stability, particularly currency fluctuations that directly impact the affordability of imported coffee equipment and beans. However, domestic production initiatives are gaining momentum, with Nigerian-grown coffee from regions like Jos Plateau beginning to attract attention for its unique flavor profiles, creating opportunities for origin branding that could eventually reduce import dependence. The working professional segment is emerging as the key consumer cohort, adopting coffee both as a functional energy booster and social lubricant, mirroring patterns seen in more mature markets but at an earlier stage of development. Instant coffee maintains dominance due to its affordability and convenience, though ground coffee is gaining traction among urban elites, supported by the growing availability of home brewing equipment through e-commerce platforms.

Competitive dynamics reflect the market’s transitional nature, with multinational brands like Nestlé facing off against agile local roasters who are blending global coffee knowledge with Nigerian flavor sensibilities. The absence of deep-rooted coffee traditions presents both challenges and opportunities – while consumer education requires significant investment, it also allows for the creation of a distinctly Nigerian coffee culture unconstrained by historical consumption patterns. As infrastructure improves and middle-class expansion continues, Nigeria’s coffee market stands poised to follow the upward trajectory seen in other emerging economies, though its growth will likely remain uneven across geographic and socioeconomic segments in this complex market of over 200 million people.

This report provides a comprehensive analysis of the Nigeria coffee market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Nigeria coffee market is outlined below:
Product type: ground coffee, instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, forecourts, health and beauty stores, small grocery stores, supermarkets and hypermarkets, others

The coffee market in Nigeria is segmented based on product type, packaging type and distribution channel. By product type, it includes ground coffee, and instant coffee (standard instant coffee, coffee mixes). Packaging type segmentation includes flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, forecourts, health and beauty stores, small grocery stores, supermarkets and hypermarkets, and others.

Competitive Landscape

The report highlights leading companies in the coffee market, including Avi Ltd., CCL Products (India) Limited, Food Empire Holdings Ltd., JDE Peet’s N.V., Kaldi Africa Ltd. and Nestle S.A. This report presents an extensive analysis of major entities in the coffee market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Nigeria coffee market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Nigeria Coffee Market – Product Type Analysis
Nigeria Coffee Market – Packaging Type Analysis
Nigeria Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Avi Ltd.
CCL Products (India) Limited
Food Empire Holdings Ltd.
JDE Peet’s N.V.
Kaldi Africa Ltd.
Nestle S.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Nigeria Coffee Market 2020-2030
Chart Nigeria Coffee Market, Net Growth, 2020-2030
Chart Nigeria Coffee Market, Growth Rates, 2020-2030
Table Nigeria Coffee Market by Product Type, 2020-2030
Chart Nigeria Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Coffee Market by Product Type, 2020-2030
Table Nigeria Coffee Market by Packaging Type, 2020-2030
Chart Nigeria Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Coffee Market by Packaging Type, 2020-2030
Table Nigeria Coffee Market by Distribution Channel, 2020-2030
Chart Nigeria Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Coffee Market by Distribution Channel, 2020-2030
Table Nigeria Coffee Market Share (%), by Companies, 2020-2024
Chart Nigeria Coffee Market, by Companies, 2024
Table Nigeria Coffee Market Share (%), by Brands, 2020-2024
Chart Nigeria Coffee Market, by Brands, 2024
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Coffee Market: Spend as a Proportion of GDP (%)
Table Nigeria Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Avi Ltd.
CCL Products (India) Limited
Food Empire Holdings Ltd.
JDE Peet’s N.V.
Kaldi Africa Ltd.
Nestle S.A.