Morocco Beer Market 2025

Anticipated to experience rapid growth, the Morocco beer market is set to rise from USD 1,401.7 million in 2024 to USD 2,496.8 million by 2030, achieving a CAGR of 10.1% throughout the 2025-2030 timeframe. In Morocco, beer consumption is influenced by the country’s growing urban population and rising disposable incomes, especially in cities like Casablanca and Marrakech. The young, increasingly affluent demographic is driving the demand for premium and imported beers, while the tourism industry plays a crucial role in expanding beer sales. Beer remains a central part of social events, particularly in urban centers, where consumption is increasingly popular among the middle class.

Providing a strategic perspective on the Morocco beer market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Morocco beer market is classified into the following segments:
Product type: lager, no-/low-alcohol beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, others

The beer market in the Morocco is segmented by product type, packaging and distribution channel. By product type, the market features lager, and no-/low-alcohol beer. Packaging segments comprise glass bottles, aluminum cans, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, and others.

Competitive Landscape

The competitive landscape of the beer market features leading companies such as United Dutch Breweries B.V., Swinkels Family Breweries N.V., San Miguel Corporation, S.A. Damm, Hijos de Rivera S.A., Heineken N.V., Castel Group, Carlsberg A/S and AB InBev.

This analysis offers a comprehensive overview of the main players in the beer market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco beer market.
Gain in-depth analysis and forecasts for the key segments of the Morocco beer market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Beer Market – Product Type Analysis
Morocco Beer Market – Packaging Analysis
Morocco Beer Market – Distribution Channel Analysis
Company Shares Analysis
United Dutch Breweries B.V.
Swinkels Family Breweries N.V.
San Miguel Corporation
S.A. Damm
Hijos de Rivera, S.A.
Heineken N.V.
Castel Group
Carlsberg A/S
AB InBev
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Beer Market 2020-2030
Chart Morocco Beer Market, Net Growth, 2020-2030
Chart Morocco Beer Market, Growth Rates, 2020-2030
Table Morocco Beer Market by Product Type, 2020-2030
Chart Morocco Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beer Market by Product Type, 2020-2030
Table Morocco Beer Market by Packaging, 2020-2030
Chart Morocco Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beer Market by Packaging, 2020-2030
Table Morocco Beer Market by Distribution Channel, 2020-2030
Chart Morocco Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beer Market by Distribution Channel, 2020-2030
Table Morocco Beer Market Share (%), by Companies, 2020-2024
Chart Morocco Beer Market, by Companies, 2024
Table Morocco Beer Market Share (%), by Brands, 2020-2024
Chart Morocco Beer Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Beer Market: Spend as a Proportion of GDP (%)
Table Morocco Beer Market: Consumption per Capita (Population)

Companies Mentioned

United Dutch Breweries B.V.
Swinkels Family Breweries N.V.
San Miguel Corporation
S.A. Damm
Hijos de Rivera, S.A.
Heineken N.V.
Castel Group
Carlsberg A/S
AB InBev