In 2023, the beer market in Guatemala stood at USD 2,127 million. Recording a CAGR of 7.8% from 2024 to 2029, the worth is projected to reach ~USD 3,346 million by 2029, according to the latest market data. The emergence of craft breweries has vastly expanded the diversity of flavors within the industry. Whereas mass-produced beers previously dominated the market, consumers can now enjoy products of diverse styles including ales, lagers and specialty offerings possessing complex aromas and tastes. Marketing innovation has also driven changed perceptions by promoting beer as an experiential rather than purely intoxicating beverage. Breweries are developing unique flavors, utilizing artistic packaging designs and hosting social spaces to showcase their products. Beer is increasingly marketed as an accompaniment for food rather than distilled spirits.
The report delivers an in-depth analysis of the Guatemala beer industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, category, packaging, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the beer market.
Market Segmentation
The following outlines the segmentation of the beer market in Guatemala:
Product type: stout, lager
Category: craft beer, regular beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, others
The Guatemala beer market is segmented on the basis of product type, category, packaging, and distribution channel. Based on product type, the beer market in Guatemala is categorized into stout, and lager. On the basis of category, the beer market in Guatemala has been segmented into craft beer, and regular beer. By packaging, the beer market in Guatemala has been segmented into glass bottles, aluminum cans, and others. Based upon distribution channel, the beer market in Guatemala is also categorized into foodservice channels, convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, and others.
Competitive Landscape
Some of the leading companies operating in the market are Heineken N.V., Cerveceria Centro Americana S.A., AB InBev.
This report delivers an in-depth breakdown of key players within the Guatemala beer market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Guatemala beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Guatemala beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Guatemala beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGuatemala beer market – product type analysis
Guatemala beer market – category analysis
Guatemala beer market – packaging analysis
Guatemala beer market – distribution channel analysis
Key players and market share
– Heineken N.V.
– Cerveceria Centro Americana S.A.
– AB InBev
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Guatemala beer market 2019-2029
Chart Guatemala beer market, net growth, 2019-2029
Chart Guatemala beer market, growth rates, 2019-2029
Table Guatemala beer market by product type, 2019-2029
Chart Guatemala beer market by product type, CAGR historic and forecast, 2019-2029
Chart Guatemala beer market by product type, 2019-2029
Table Guatemala beer market by category, 2019-2029
Chart Guatemala beer market by category, CAGR historic and forecast, 2019-2029
Chart Guatemala beer market by category, 2019-2029
Table Guatemala beer market by packaging, 2019-2029
Chart Guatemala beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Guatemala beer market by packaging, 2019-2029
Table Guatemala beer market by distribution channel, 2019-2029
Chart Guatemala beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Guatemala beer market by distribution channel, 2019-2029
Table Guatemala beer market share (%), by companies, 2019-2023
Chart Guatemala beer market, by companies, 2023
Table Guatemala beer market share (%), by brands, 2019-2023
Chart Guatemala beer market, by brands, 2023
Table Guatemala – population (millions) and forecast
Table Guatemala – consumer price index (CPI) and forecast
Table Guatemala – gross domestic product and forecast
Table Guatemala beer market: spend as a proportion of GDP (%)
Table Guatemala beer market: consumption per capita (population)