Guatemala Coffee Market 2025

The Guatemalan coffee market is projected to grow at a steady 6.1% CAGR through 2030, expanding from $728.1 million in 2024 to $1.04 billion, supported by the country’s reputation as a premier global producer renowned for its distinctive microclimate-driven varieties. While Guatemala’s internationally celebrated coffee heritage sustains strong domestic consumption culture, recent retail sales have plateaued due to market saturation and inflationary pressures that are reshaping purchasing patterns.

Economic constraints are creating a bifurcated market landscape in 2024, with nearly 40% of the population living below the poverty line forcing cost-conscious consumers toward promotional offerings and value brands. This price sensitivity contrasts sharply with the expanding premium segment, where middle- and high-income consumers demonstrate growing appetite for sophisticated, specialty coffees. The market’s duality presents both challenges and opportunities – while volume growth may be constrained by disposable income pressures, producers can leverage Guatemala’s terroir advantage to develop tiered product strategies that cater to divergent consumer segments.

Industry players are responding through enhanced product differentiation, tailoring offerings across price points, packaging formats, and quality tiers to maintain relevance. The market’s entrenched coffee culture ensures stable baseline demand, though upside potential lies in premiumization strategies targeting urban affluent demographics and export-oriented specialty production. Looking ahead, success will depend on balancing accessibility for price-sensitive segments with value-added innovations that capitalize on Guatemala’s global coffee prestige, all while navigating the persistent economic pressures that continue to shape consumption patterns nationwide.

This report delivers a comprehensive analysis and forward-looking perspective on the Guatemala coffee market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Guatemala coffee market is classified into the following segments:
Product type: RTD coffee, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, discounters, health and beauty stores, small grocery stores, supermarkets and hypermarkets, vending, others

The coffee market in Guatemala is segmented across product type, packaging type and distribution channel. The categorization of the market by product type includes RTD coffee, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type categories include flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, discounters, health and beauty stores, small grocery stores, supermarkets and hypermarkets, vending, and others.

Competitive Landscape

Major participants in the coffee market comprise R. Dalton Coffee Company, Nestle S.A., Industria De Cafe S.A. (INCASA), El Cafetalito S.A., Dieseldorff Kaffee, DESOMBRA S.A., Cafe Leon S.A. and Bia Foods Investments Inc. This analysis offers a comprehensive overview of the main players in the coffee market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Guatemala coffee market.
Gain in-depth analysis and forecasts for the key segments of the Guatemala coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Guatemala coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Guatemala coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Guatemala Coffee Market – Product Type Analysis
Guatemala Coffee Market – Packaging Type Analysis
Guatemala Coffee Market – Distribution Channel Analysis
Company Shares Analysis
R. Dalton Coffee Company
Nestle S.A.
Industria De Cafe, S.A. (INCASA)
El Cafetalito, S.A.
Dieseldorff Kaffee
DESOMBRA S.A.
Cafe Leon, S.A.
Bia Foods Investments, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Guatemala Coffee Market 2020-2030
Chart Guatemala Coffee Market, Net Growth, 2020-2030
Chart Guatemala Coffee Market, Growth Rates, 2020-2030
Table Guatemala Coffee Market by Product Type, 2020-2030
Chart Guatemala Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Coffee Market by Product Type, 2020-2030
Table Guatemala Coffee Market by Packaging Type, 2020-2030
Chart Guatemala Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Coffee Market by Packaging Type, 2020-2030
Table Guatemala Coffee Market by Distribution Channel, 2020-2030
Chart Guatemala Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Coffee Market by Distribution Channel, 2020-2030
Table Guatemala Coffee Market Share (%), by Companies, 2020-2024
Chart Guatemala Coffee Market, by Companies, 2024
Table Guatemala Coffee Market Share (%), by Brands, 2020-2024
Chart Guatemala Coffee Market, by Brands, 2024
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala Coffee Market: Spend as a Proportion of GDP (%)
Table Guatemala Coffee Market: Consumption per Capita (Population)

Companies Mentioned

R. Dalton Coffee Company
Nestle S.A.
Industria De Cafe, S.A. (INCASA)
El Cafetalito, S.A.
Dieseldorff Kaffee
DESOMBRA S.A.
Cafe Leon, S.A.
Bia Foods Investments, Inc.