Guatemala Coffee Market 2025

The Guatemalan coffee market is projected to grow at a steady 6.1% CAGR through 2030, expanding from $728.1 million in 2024 to $1.04 billion, supported by the country’s reputation as a premier global producer renowned for its distinctive microclimate-driven varieties. While Guatemala’s internationally celebrated coffee heritage sustains strong domestic consumption culture, recent retail sales have plateaued due to market saturation and inflationary pressures that are reshaping purchasing patterns.

Economic constraints are creating a bifurcated market landscape in 2024, with nearly 40% of the population living below the poverty line forcing cost-conscious consumers toward promotional offerings and value brands. This price sensitivity contrasts sharply with the expanding premium segment, where middle- and high-income consumers demonstrate growing appetite for sophisticated, specialty coffees. The market’s duality presents both challenges and opportunities – while volume growth may be constrained by disposable income pressures, producers can leverage Guatemala’s terroir advantage to develop tiered product strategies that cater to divergent consumer segments.

Industry players are responding through enhanced product differentiation, tailoring offerings across price points, packaging formats, and quality tiers to maintain relevance. The market’s entrenched coffee culture ensures stable baseline demand, though upside potential lies in premiumization strategies targeting urban affluent demographics and export-oriented specialty production. Looking ahead, success will depend on balancing accessibility for price-sensitive segments with value-added innovations that capitalize on Guatemala’s global coffee prestige, all while navigating the persistent economic pressures that continue to shape consumption patterns nationwide.

This report provides a strategic analysis of the Guatemala coffee market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Guatemala coffee market is categorized into the following segments:
Product type: RTD coffee, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, discounters, health and beauty stores, small grocery stores, supermarkets and hypermarkets, vending, others

The coffee market in Guatemala is segmented based on product type, packaging type and distribution channel. The market is classified by product type into RTD coffee, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segmentation includes flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, discounters, health and beauty stores, small grocery stores, supermarkets and hypermarkets, vending, and others.

Competitive Landscape

The competitive landscape of the coffee market features leading companies such as Bia Foods Investments Inc., Cafe Leon S.A., DESOMBRA S.A., Dieseldorff Kaffee, El Cafetalito S.A., Industria De Cafe S.A. (INCASA), Nestle S.A. and R. Dalton Coffee Company. This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Guatemala coffee market.
Gain in-depth analysis and forecasts for the key segments of the Guatemala coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Guatemala coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Guatemala coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Guatemala Coffee Market – Product Type Analysis
Guatemala Coffee Market – Packaging Type Analysis
Guatemala Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Bia Foods Investments, Inc.
Cafe Leon, S.A.
DESOMBRA S.A.
Dieseldorff Kaffee
El Cafetalito, S.A.
Industria De Cafe, S.A. (INCASA)
Nestle S.A.
R. Dalton Coffee Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Guatemala Coffee Market 2020-2030
Chart Guatemala Coffee Market, Net Growth, 2020-2030
Chart Guatemala Coffee Market, Growth Rates, 2020-2030
Table Guatemala Coffee Market by Product Type, 2020-2030
Chart Guatemala Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Coffee Market by Product Type, 2020-2030
Table Guatemala Coffee Market by Packaging Type, 2020-2030
Chart Guatemala Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Coffee Market by Packaging Type, 2020-2030
Table Guatemala Coffee Market by Distribution Channel, 2020-2030
Chart Guatemala Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Coffee Market by Distribution Channel, 2020-2030
Table Guatemala Coffee Market Share (%), by Companies, 2020-2024
Chart Guatemala Coffee Market, by Companies, 2024
Table Guatemala Coffee Market Share (%), by Brands, 2020-2024
Chart Guatemala Coffee Market, by Brands, 2024
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala Coffee Market: Spend as a Proportion of GDP (%)
Table Guatemala Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Bia Foods Investments, Inc.
Cafe Leon, S.A.
DESOMBRA S.A.
Dieseldorff Kaffee
El Cafetalito, S.A.
Industria De Cafe, S.A. (INCASA)
Nestle S.A.
R. Dalton Coffee Company