Austria Beer Market 2025

The Austria beer market is poised for gradual expansion, anticipated to grow by USD 0.8 billion with a CAGR of around 2.6% throughout the 2025 to 2030 forecast period. Austria’s beer market is characterized by a strong beer-drinking culture, with a significant portion of the population consuming beer regularly. The country’s beer market is driven by demand for both local and international beer brands, particularly premium and craft beers. Austria’s social culture, including festivals, gatherings, and sporting events, provides a steady demand for beer throughout the year.

This report provides a comprehensive analysis of the Austria beer market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, category, packaging and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Austria beer market is outlined below:
Product type: ale, weissbier, lager, no-/low-alcohol beer, stout
Category: craft, non-craft
Packaging: glass bottles, aluminum cans, others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The Austria beer market is segmented by product type, category, packaging and distribution channel. The categorization of the market by product type includes ale, weissbier, lager, no-/low-alcohol beer, and stout. Category segments are divided into craft, and non-craft. Packaging segments cover glass bottles, aluminum cans, and others. Distribution channel segmentation includes convenience stores, forecourt, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The beer market is largely dominated by key players such as Stieglbrauerei zu Salzburg GmbH, Privatbrauerei Zwettl, Privatbrauerei Fritz Egger GmbH & Co. KG, Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH, Ottakringer Getraenke AG, Heineken N.V., Dr. August Oetker, Budweiser Budvar n.p., Brauerei Murau eGen, Brauerei Hirt GmbH, Asahi Group Holdings Ltd. and AB InBev.

This report presents an extensive analysis of major entities in the beer market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Austria beer market.
Gain in-depth analysis and forecasts for the key segments of the Austria beer market: product type, category, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Austria beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Austria beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Austria Beer Market – Product Type Analysis
Austria Beer Market – Category Analysis
Austria Beer Market – Packaging Analysis
Austria Beer Market – Distribution Channel Analysis
Company Shares Analysis
Stieglbrauerei zu Salzburg GmbH
Privatbrauerei Zwettl
Privatbrauerei Fritz Egger GmbH & Co. KG
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Ottakringer Getraenke AG
Heineken N.V.
Dr. August Oetker
Budweiser Budvar n.p.
Brauerei Murau eGen
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Austria Beer Market 2020-2030
Chart Austria Beer Market, Net Growth, 2020-2030
Chart Austria Beer Market, Growth Rates, 2020-2030
Table Austria Beer Market by Product Type, 2020-2030
Chart Austria Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Beer Market by Product Type, 2020-2030
Table Austria Beer Market by Category, 2020-2030
Chart Austria Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Austria Beer Market by Category, 2020-2030
Table Austria Beer Market by Packaging, 2020-2030
Chart Austria Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Austria Beer Market by Packaging, 2020-2030
Table Austria Beer Market by Distribution Channel, 2020-2030
Chart Austria Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria Beer Market by Distribution Channel, 2020-2030
Table Austria Beer Market Share (%), by Companies, 2020-2024
Chart Austria Beer Market, by Companies, 2024
Table Austria Beer Market Share (%), by Brands, 2020-2024
Chart Austria Beer Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Beer Market: Spend as a Proportion of GDP (%)
Table Austria Beer Market: Consumption per Capita (Population)

Companies Mentioned

Stieglbrauerei zu Salzburg GmbH
Privatbrauerei Zwettl
Privatbrauerei Fritz Egger GmbH & Co. KG
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Ottakringer Getraenke AG
Heineken N.V.
Dr. August Oetker
Budweiser Budvar n.p.
Brauerei Murau eGen
Brauerei Hirt GmbH
Asahi Group Holdings, Ltd.
AB InBev