The beer market in Austria is likely to register a CAGR of over 2.4% with an incremental growth of USD 0.7 billion during the forecast period 2024-2029. The emergence of craft breweries has vastly expanded the diversity of flavors within the industry. Whereas mass-produced beers previously dominated the market, consumers can now enjoy products of diverse styles including ales, lagers and specialty offerings possessing complex aromas and tastes. Marketing innovation has also driven changed perceptions by promoting beer as an experiential rather than purely intoxicating beverage. Breweries are developing unique flavors, utilizing artistic packaging designs and hosting social spaces to showcase their products. Beer is increasingly marketed as an accompaniment for food rather than distilled spirits.
This report presents a detailed overview of the Austria beer industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, category, packaging, and distribution channel. This detailed analysis supports the identification of growth opportunities within the beer industry.
Market Segmentation
The beer market in Austria is structured as follows:
Product type: ale, stout, weissbier, lager, non-alcoholic beer
Category: craft beer, regular beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, others
The Austria beer market is segmented on the basis of product type, category, packaging, and distribution channel. By product type, the beer market in Austria has been segmented into ale, stout, weissbier, lager, and non-alcoholic beer. Based upon category, the beer market in Austria is categorized into craft beer, and regular beer. On the basis of packaging, the beer market in Austria has been segmented into glass bottles, aluminum cans, and others. By distribution channel, the beer market in Austria has been segmented into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.
Competitive Landscape
The Austria beer market is highly competitive. The key players in the beer market include Stieglbrauerei zu Salzburg GmbH, Privatbrauerei Zwettl, Privatbrauerei Fritz Egger GmbH & Co. KG, Ottakringer Getraenke AG, Heineken N.V., Brauerei Murau eGen, Brauerei Hirt GmbH, AB InBev.
This report provides a thorough assessment of the Austria beer market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Austria beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Austria beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Austria beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewAustria beer market – product type analysis
Austria beer market – category analysis
Austria beer market – packaging analysis
Austria beer market – distribution channel analysis
Key players and market share
– Stieglbrauerei zu Salzburg GmbH
– Privatbrauerei Zwettl
– Privatbrauerei Fritz Egger GmbH & Co. KG
– Ottakringer Getraenke AG
– Heineken N.V.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Austria beer market 2019-2029
Chart Austria beer market, net growth, 2019-2029
Chart Austria beer market, growth rates, 2019-2029
Table Austria beer market by product type, 2019-2029
Chart Austria beer market by product type, CAGR historic and forecast, 2019-2029
Chart Austria beer market by product type, 2019-2029
Table Austria beer market by category, 2019-2029
Chart Austria beer market by category, CAGR historic and forecast, 2019-2029
Chart Austria beer market by category, 2019-2029
Table Austria beer market by packaging, 2019-2029
Chart Austria beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Austria beer market by packaging, 2019-2029
Table Austria beer market by distribution channel, 2019-2029
Chart Austria beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Austria beer market by distribution channel, 2019-2029
Table Austria beer market share (%), by companies, 2019-2023
Chart Austria beer market, by companies, 2023
Table Austria beer market share (%), by brands, 2019-2023
Chart Austria beer market, by brands, 2023
Table Austria – population (millions) and forecast
Table Austria – consumer price index (CPI) and forecast
Table Austria – gross domestic product and forecast
Table Austria beer market: spend as a proportion of GDP (%)
Table Austria beer market: consumption per capita (population)