Austria RTD Tea Market 2025

The Austria RTD tea market is expected to experience robust growth, with a projected increase of USD 223.1 million and a CAGR of approximately 6.3% throughout the forecast period. In Austria, the RTD tea market is benefiting from a growing interest in healthier beverage options. Austrian consumers are increasingly turning to RTD tea, especially green tea and herbal varieties, as they seek beverages with health benefits such as antioxidants and digestive support. The shift away from sugary drinks and toward functional, low-calorie alternatives is driving the demand for RTD tea. Additionally, the growing trend of convenience-oriented consumption, particularly among urban dwellers, is contributing to the rise of RTD tea in Austria, as consumers opt for ready-to-drink beverages that fit their busy lifestyles.

This report provides a comprehensive analysis of the Austria RTD tea market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, product type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Austria RTD tea market is outlined below:
Product type: RTD sparkling tea, still RTD tea
Product type: regular RTD tea, no/low-sugar RTD tea
Distribution channel: convenience stores, forecourt stores, supermarkets and hypermarkets, discounters, food & drinks stores, grocery stores, vending, e-commerce, bars & HoReCa, others

The Austria RTD tea market is categorized by product type, product type and distribution channel. By product type, the market is categorized into RTD sparkling tea, and still RTD tea. Product type segmentation includes regular RTD tea, and no/low-sugar RTD tea. Distribution channel segments cover convenience stores, forecourt stores, supermarkets and hypermarkets, discounters, food & drinks stores, grocery stores, vending, e-commerce, bars & HoReCa, and others.

Competitive Landscape

The Austria RTD tea market is marked by intense competition, featuring leading companies such as UniBev GmbH, The Coca-Cola Company, Teekanne GmbH & CO. kg, Red Bull GmbH, Rauch Fruchtsaefte GmbH & Co OG, MAKAvA Delighted GmbH, Hornell Brewing Co., Hermann Pfanner Getranke GmbH, ethno IQ GmbH and Capri Sun Group Holding AG.

This report presents an extensive analysis of major entities in the RTD tea market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Obtain precise statistical data and forecasts for the Austria RTD tea market.
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Gain deep insights into the dynamics of the Austria RTD tea market.
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Anticipate the future trajectory of the Austria RTD tea market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Austria RTD Tea Market – Product Type Analysis
Austria RTD Tea Market – Product Type Analysis
Austria RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
UniBev GmbH
The Coca-Cola Company
Teekanne GmbH & CO. kg
Red Bull GmbH
Rauch Fruchtsaefte GmbH & Co OG
MAKAvA Delighted GmbH
Hornell Brewing Co.
Hermann Pfanner Getranke GmbH
ethno IQ GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Austria RTD Tea Market 2020-2030
Chart Austria RTD Tea Market, Net Growth, 2020-2030
Chart Austria RTD Tea Market, Growth Rates, 2020-2030
Table Austria RTD Tea Market by Product Type, 2020-2030
Chart Austria RTD Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria RTD Tea Market by Product Type, 2020-2030
Table Austria RTD Tea Market by Product Type, 2020-2030
Chart Austria RTD Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria RTD Tea Market by Product Type, 2020-2030
Table Austria RTD Tea Market by Distribution Channel, 2020-2030
Chart Austria RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria RTD Tea Market by Distribution Channel, 2020-2030
Table Austria RTD Tea Market Share (%), by Companies, 2020-2024
Chart Austria RTD Tea Market, by Companies, 2024
Table Austria RTD Tea Market Share (%), by Brands, 2020-2024
Chart Austria RTD Tea Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria RTD Tea Market: Spend as a Proportion of GDP (%)
Table Austria RTD Tea Market: Consumption per Capita (Population)

Companies Mentioned

UniBev GmbH
The Coca-Cola Company
Teekanne GmbH & CO. kg
Red Bull GmbH
Rauch Fruchtsaefte GmbH & Co OG
MAKAvA Delighted GmbH
Hornell Brewing Co.
Hermann Pfanner Getranke GmbH
ethno IQ GmbH
Capri Sun Group Holding AG