An incremental growth of USD 0.2 billion is forecasted for the Nigeria beauty and personal care products market, which is likely to experience a CAGR of roughly 1.8% between 2024 and 2029. Nigeria’s beauty and personal care market is on the rise, with a growing middle class and increasing disposable income driving demand for skincare, haircare, and cosmetics. Nigerian consumers are particularly interested in products that address hair care concerns, such as damage and dryness, as well as skincare solutions that focus on brightening and anti-aging. Additionally, the rise of digital influencers and the growing penetration of e-commerce platforms are helping to drive consumer awareness and access to international beauty brands.
The report offers a comprehensive evaluation of the Nigeria beauty and personal care products market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, price range, consumer group and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the beauty and personal care products industry.
Market Segmentation
The Nigeria beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: mass, premium
Consumer group: baby/child, adult
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, department stores, beauty and personal care stores, pharmacies, e-commerce, others
In Nigeria, the beauty and personal care products market is segmented by product type, price range, consumer group and distribution channel. In terms of product type, the market is segmented into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass mass, and premium. Consumer group segments comprise baby/child, and adult. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, department stores, beauty and personal care stores, pharmacies, e-commerce, and others.
Competitive Landscape
The report profiles major companies, including Unilever PLC, Beiersdorf AG, PZ Cussons Plc, The Procter & Gamble Company (P&G), Kenvue Inc., L’Oreal S.A., Colgate-Palmolive Company, Kao Corporation, Franemm Industries Limited, N.N. FEMS Industries Ltd., LABO DERMA SAS, Haleon plc, Godrej Group, Oriflame Cosmetics S.A., Reckitt Benckiser Group plc (RB), Dabur India Limited, Wipro Limited, Ekulo Group of Companies, Societe BIC S.A., SoulMate Industries Limited, Dorco Co. Ltd., Mary Kay Inc., Revlon Inc., Givanas Industry Nigeria Limited, Jabones Pardo S.A., Clear Essence Cosmetics USA Inc., New Milani Group LLC, Coty Inc., Edysmart Nigeria Limited and BioCosmetic Research Labs.
This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2019 to 2023. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Nigeria beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Nigeria Beauty and Personal Care Products Market – Product Type Analysis
Nigeria Beauty and Personal Care Products Market – Price Range Analysis
Nigeria Beauty and Personal Care Products Market – Consumer Group Analysis
Nigeria Beauty and Personal Care Products Market – Distribution Channel Analysis
Key Players and Market Share
– Unilever PLC
– Beiersdorf AG
– PZ Cussons Plc
– The Procter & Gamble Company (P&G)
– Kenvue Inc.
– L’Oreal S.A.
– Colgate-Palmolive Company
– Kao Corporation
– Franemm Industries Limited
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria Beauty and Personal Care Products Market 2019-2029
Chart Nigeria Beauty and Personal Care Products Market, Net Growth, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market, Growth Rates, 2019-2029
Table Nigeria Beauty and Personal Care Products Market by Product Type, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Product Type, 2019-2029
Table Nigeria Beauty and Personal Care Products Market by Price Range, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Price Range, 2019-2029
Table Nigeria Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Table Nigeria Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Table Nigeria Beauty and Personal Care Products Market Share (%), by Companies, 2019-2023
Chart Nigeria Beauty and Personal Care Products Market, by Companies, 2023
Table Nigeria Beauty and Personal Care Products Market Share (%), by Brands, 2019-2023
Chart Nigeria Beauty and Personal Care Products Market, by Brands, 2023
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Nigeria Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
Beiersdorf AG
PZ Cussons Plc
The Procter & Gamble Company (P&G)
Kenvue Inc.
L’Oreal S.A.
Colgate-Palmolive Company
Kao Corporation
Franemm Industries Limited
N.N. FEMS Industries Ltd.
LABO DERMA, SAS
Haleon plc
Godrej Group
Oriflame Cosmetics S.A.
Reckitt Benckiser Group plc (RB)
Dabur India Limited
Wipro Limited
Ekulo Group of Companies
Societe BIC S.A.
SoulMate Industries Limited
Dorco Co., Ltd.
Mary Kay Inc.
Revlon, Inc.
Givanas Industry Nigeria Limited
Jabones Pardo S.A.
Clear Essence Cosmetics USA, Inc.
New Milani Group LLC
Coty Inc.
Edysmart Nigeria Limited
BioCosmetic Research Labs