The perfume market in Indonesia is poised for sustained expansion, with the sector projected to grow from USD 723.2 million in 2025 to USD 1,000.2 million by 2030, representing a CAGR of 6.7%. Broader product accessibility has been central to category growth, as mass-market fragrances become widely available through convenience stores, supermarkets, and neighborhood perfume outlets. Collaborations between brands and high-profile influencers or celebrities have heightened overall awareness, introducing a wider consumer base—particularly first-time users—to fragrance usage. This shift marks the transition of perfume from a niche or occasional indulgence to a category with broad, everyday relevance.
Changing cultural norms around daily grooming are reshaping consumption patterns. Perfume use, once largely reserved for weddings, religious holidays, or formal gatherings, increasingly forms part of routine personal care. This evolution has been reinforced by digital content ecosystems, where YouTube and TikTok creators share reviews, layering tips, and scent comparisons that demystify product selection and strengthen consumer confidence. The normalization of fragrance in daily life has expanded the addressable market, especially among younger consumers who see scent as an extension of personal identity and social presentation.
Mass-market men’s fragrances are expected to remain a major growth driver over the forecast period. Marketing strategies targeted at male consumers emphasize approachability, affordability, and versatility, encouraging purchase without the traditional luxury barriers that once defined the category. Manufacturers are further reinforcing this momentum by promoting the idea of owning multiple fragrances, each suited to different activities—work, leisure, sport, or evening social occasions. This portfolio-based usage mindset represents a structural shift in consumer behavior and offers significant potential for volume expansion.
Economic realities remain an important context for purchasing decisions. Inflationary pressures and shifting household budgets are directing consumers toward products that deliver strong perceived value rather than premium branding alone. The rise of affordable yet well-formulated fragrances reflects this preference, allowing consumers to participate in trend-driven scent culture without premium spending. As a result, value-oriented innovation and distribution breadth—not luxury positioning—are likely to define the next phase of market development.
This report provides a strategic analysis of the Indonesia perfume market, examining historical trends from 2020 onward and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, price range, packaging and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
Report Highlights
Providing a forward-looking view of the Indonesia perfume market, this report presents size estimates from 2020 to 2030, with figures in (Units/IDR/USD). Historical data and projections through 2030 are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, price range, packaging and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Indonesia perfume market is categorized into the following segments:
Product type – e.g., men’s perfume, women’s perfume, unisex perfume
Price range – e.g., mass, premium
Packaging – e.g., glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel – e.g., beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the perfume market in Indonesia, highlighting dominant firms and brand-level movements. Companies profiled include: Chanel S.A., Coty Inc., Euroitalia S.R.L., Hermes International SCA, Inter Parfums, Inc., Kino Corporation, Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Miniso Co., Ltd., Oriflame Cosmetics S.A., PT Hadir Mengharumkan Nusantara, PT Mustika Ratu Tbk, PT Paragon Technology and Innovation, PT Tempo Scan Pacific Tbk, PT Wings Surya, PT. Aroma Prima Livindo, PT. Ayu-Agung, PT. Griff Prima Abadi, PT. Priskila Prima Makmur, PUIG SL, Revlon, Inc., Shiseido Company, Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., Victoria’s Secret & Co., Wipro Limited, etc.
Market share data is presented for top-performing companies in the overall perfume sector, as well as for individual segments such as perfume, mass perfume, mass body mists, mass men’s perfume, mass women’s perfume, mass perfume sets, premium perfume, premium men’s perfume, premium women’s perfume and premium unisex perfume, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Indonesia perfume market share
Indonesia mass perfume market share
Indonesia mass body mists market share
Indonesia mass men’s perfume market share
Indonesia mass women’s perfume market share
Indonesia mass perfume sets market share
Indonesia premium perfume market share
Indonesia premium men’s perfume market share
Indonesia premium women’s perfume market share
Indonesia premium unisex perfume market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Indonesia perfume sector.
Obtain granular insights across key segments, including product type, price range, packaging and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Perfume Market – Product Type Analysis
Indonesia Perfume Market – Price Range Analysis
Indonesia Perfume Market – Packaging Analysis
Indonesia Perfume Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Chanel S.A.
Coty Inc.
Euroitalia S.R.L.
Hermes International SCA
Inter Parfums, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Perfume Market Size 2020-2030
Chart Indonesia Perfume Market, Net Growth, 2020-2030
Chart Indonesia Perfume Market, Growth Rates, 2020-2030
Table Indonesia Perfume Market by Product Type, 2020-2030
Chart Indonesia Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Product Type, 2020-2030
Table Indonesia Perfume Market by Price Range, 2020-2030
Chart Indonesia Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Price Range, 2020-2030
Table Indonesia Perfume Market by Packaging, 2020-2030
Chart Indonesia Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Packaging, 2020-2030
Table Indonesia Perfume Market by Distribution Channel, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, 2020-2030
Table Indonesia Perfume Market Share (%), by Companies, 2020-2024
Chart Indonesia Perfume Market, by Companies, 2024
Table Indonesia Perfume Market Share (%), by Brands, 2020-2024
Chart Indonesia Perfume Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Perfume Market: Spend as a Proportion of GDP (%)
Table Indonesia Perfume Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Indonesia Perfume companies:
Chanel S.A.
Coty Inc.
Euroitalia S.R.L.
Hermes International SCA
Inter Parfums, Inc.
Kino Corporation
Lion Corporation
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Miniso Co., Ltd.
Oriflame Cosmetics S.A.
PT Hadir Mengharumkan Nusantara
PT Mustika Ratu Tbk
PT Paragon Technology and Innovation
PT Tempo Scan Pacific Tbk
PT Wings Surya
PT. Aroma Prima Livindo
PT. Ayu-Agung
PT. Griff Prima Abadi
PT. Priskila Prima Makmur
PUIG SL
Revlon, Inc.
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.
Wipro Limited