Vietnam Perfume Market 2025

Vietnam’s perfume market continued to exhibit strong momentum through 2024 and is projected to accelerate further, with an anticipated growth of USD 85.2 million and a compound annual growth rate approaching 9.5% over the next five years. This trajectory reflects deeper shifts in consumer behavior and lifestyle patterns, driven by macroeconomic uplift and evolving aesthetic sensibilities among Vietnamese consumers. The rapid improvement in living standards and disposable income has notably widened the addressable market for fragrance, transitioning perfume from an occasional indulgence into a more routine part of daily grooming and self-expression.

The evolving consumer mindset, particularly among younger and urban populations, is marked by a desire to assert individuality through olfactory identity. Perfume has increasingly come to represent more than a luxury accessory, gaining prominence as a subtle yet powerful personal branding tool across diverse contexts, including professional and academic settings. This attitudinal shift has been crucial in elevating the frequency of perfume usage, thereby driving both volume and value growth across the market.

A notable aspect of Vietnam’s fragrance evolution is the deepening penetration of digital channels and the resulting democratization of access. As e-commerce platforms continue to scale, bolstered by targeted promotional tools such as discount vouchers and loyalty programs, perfume has become more affordable and accessible, even in suburban and rural segments. This expansion beyond major metropolitan areas has opened new growth frontiers, especially as digitally savvy consumers outside urban cores become more accustomed to premium product experiences.

Sustainability has also emerged as a distinct value driver, with eco-conscious offerings gaining traction despite their typically higher price point. This reflects a broader trend of ethical consumption gaining currency in Vietnam, where a growing subset of consumers is willing to pay a premium for transparency in sourcing and environmentally responsible production. Within this framework, premium perfume brands retain a competitive edge, distinguished not only by superior formulations but also by more refined marketing strategies that effectively leverage narratives around craftsmanship, authenticity, and wellness.

Providing a holistic view of the Vietnam perfume market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Vietnam perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, others

The perfume market in Vietnam is segmented across product type, price range, packaging and distribution channel. By product type, it includes men’s perfume, women’s perfume, and unisex perfume. Price range categories include mass, and premium. The packaging segmentation includes glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Chanel S.A., Coty Inc., Euroitalia S.R.L., Give Back Beauty LLC (GBB), Inter Parfums Inc., Lana Cosmetics S.A.E, LG Household & Health Care Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, Oriflame Cosmetics S.A., PUIG SL, Revlon Inc., Saigon Cosmetics Corporation (SCC), Shiseido Company Limited and Wipro Limited.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam perfume market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Perfume Market – Product Type Analysis
Vietnam Perfume Market – Price Range Analysis
Vietnam Perfume Market – Packaging Analysis
Vietnam Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Chanel S.A.
Coty Inc.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Inter Parfums, Inc.
Lana Cosmetics S.A.E
LG Household & Health Care, Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Perfume Market 2020-2030
Chart Vietnam Perfume Market, Net Growth, 2020-2030
Chart Vietnam Perfume Market, Growth Rates, 2020-2030
Table Vietnam Perfume Market by Product Type, 2020-2030
Chart Vietnam Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Product Type, 2020-2030
Table Vietnam Perfume Market by Price Range, 2020-2030
Chart Vietnam Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Price Range, 2020-2030
Table Vietnam Perfume Market by Packaging, 2020-2030
Chart Vietnam Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Packaging, 2020-2030
Table Vietnam Perfume Market by Distribution Channel, 2020-2030
Chart Vietnam Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Distribution Channel, 2020-2030
Table Vietnam Perfume Market Share (%), by Companies, 2020-2024
Chart Vietnam Perfume Market, by Companies, 2024
Table Vietnam Perfume Market Share (%), by Brands, 2020-2024
Chart Vietnam Perfume Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Perfume Market: Spend as a Proportion of GDP (%)
Table Vietnam Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Chanel S.A.
Coty Inc.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Inter Parfums, Inc.
Lana Cosmetics S.A.E
LG Household & Health Care, Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
Oriflame Cosmetics S.A.
PUIG SL
Revlon, Inc.
Saigon Cosmetics Corporation (SCC)
Shiseido Company, Limited
Wipro Limited