The North America tea market is projected to expand from USD 9.1 milliards en 2025 to approximately USD 11.0 milliards par 2030, reflecting a compound annual growth rate of 3.8%. The region has entered a mature phase characterised by stable scale, structural upgrading and value-led growth. Aggregate volume momentum remains moderate, periodically constrained by elevated pricing, demographic shifts and increasingly rational consumption patterns. Retail value performance, cependant, demonstrates greater resilience, underpinned by premiumisation and the ongoing shift toward higher-margin, function-oriented propositions.
Health and wellbeing considerations continue to reshape demand architecture. Against a backdrop of macroeconomic uncertainty and accelerated lifestyles, consumers are placing greater emphasis on emotional balance, cognitive focus and digestive health. Tea’s associations with antioxidant properties, sleep support, stress relief and gut health are reinforcing its relevance as a daily wellness companion. Functional and herbal variants therefore stand out as structural growth engines, while traditional black tea and other mature mainstream segments face headwinds linked to limited innovation and softer engagement among younger cohorts. Emerging consumers increasingly favour artisanal positioning, visually distinctive formats and socially shareable subsegments, driving stronger penetration of green tea and innovative formats across both at-home and ready-to-drink occasions.
Product form and versatility have become central competitive differentiators. Bagged tea maintains a substantial base thanks to affordability and preparation convenience, yet cold-brew, lightly carbonated and concentrated liquid formats are gaining traction as they align with cold-consumption trends and demand for customisation. A discernible “less but better” consumption philosophy is taking hold, with consumers opting to reduce frequency while upgrading quality. This behavioural shift supports premium and personalised offerings, amplified by digital platforms that facilitate consumer education and curated selection. On the supply side, heavy reliance on imported raw materials exposes the region to trade policy shifts, tariff adjustments, climate volatility and commodity price fluctuations, sustaining cost uncertainty. These pressures are encouraging operational optimisation, technology adoption and enhanced supply-chain transparency to protect margins and ensure consistent quality.
Distribution structures are undergoing parallel transformation. E-commerce penetration continues to rise, supported by tea’s lightweight, shelf-stable characteristics and consumers’ preference for price transparency and convenience. Online channels represent the most dynamic avenue for incremental growth, particularly for niche and premium brands. Physical retail, while retaining advantages in experiential differentiation and specialist advisory services, faces mounting cost pressures and fragmented footfall. Regarder vers l'avenir, expansion in the North America tea market is expected to be driven more by structural refinement than by scale expansion. Functional enhancement, sustainability credentials, digital engagement and elevated brand positioning will shape competitive advantage, while overall volume growth is likely to remain measured within a mature consumption landscape.
This data-centric report offers a comprehensive overview of the tea market in North America. Updated in 2025, it delivers detailed historical data from 2020 des projections prospectives et prospectives à travers 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tonnes/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The North America tea market is structured as follows:
Type de produit – par ex., thé noir, fruits et tisane, thé vert, autres, Thé prêt-à-boire
Taper – par ex., conventionnel, organique
Type d'emballage – par ex., emballage souple, canettes métalliques, contenants en papier, rigid plastic packaging
Canal de distribution – par ex., bars et HoReCa, discounters, commerce électronique, general merchandise stores, hypermarchés, petites épiceries, supermarchés, magasin de tabac/alcool/thé, clubs-entrepôts, autres
Country – par ex., USA, Canada
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
The report features market share data for leading players in the tea sector in North America, offrir un aperçu du positionnement concurrentiel, domination de la marque, et les tendances en matière de consolidation. Les principaux acteurs du marché comprennent: Associated British Foods plc, DAVIDsTEA Inc., East West Tea Company, LLC, Ito En, Ltd., Thés et infusions Lipton, Numi Inc., RC Bigelow Inc., Reily Foods Company, Stash Tea Company, Steeped Tea Inc, Tata Consumer Products Ltd., Le groupe céleste de Hain, Inc., Traditional Medicinals Inc., etc..
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, thé noir, loose black tea, sachets de thé noir, fruits et tisane, thé vert, other tea and RTD tea.
Analyse des parts de marché couverte dans le rapport:
North America tea market share
North America black tea market share
North America loose black tea market share
North America black tea bags market share
North America fruit and herbal tea market share
North America green tea market share
North America other tea market share
North America RTD tea market share
Pourquoi choisir ce rapport?
Conçu comme un instantané stratégique riche en données, le rapport fournit des renseignements opportuns et fiables pour soutenir les décisions lors de l'entrée sur le marché, évaluation des investissements, planification de la chaîne d'approvisionnement, et analyse comparative concurrentielle. Que vous soyez investisseur, fabricant, distributeur, ou consultant, ce rapport offre une valeur exploitable.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
North America Tea Market – Analyse des types de produits
North America Tea Market – Analyse des types
North America Tea Market – Analyse du type d'emballage
North America Tea Market – Analyse des canaux de distribution
North America Tea Market – Country Analysis
Analyse des actions de l’entreprise/marque
Associated British Foods plc
DAVIDsTEA Inc.
East West Tea Company, LLC
Ito En, Ltée.
Thés et infusions Lipton
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table North America Tea Market Size 2020-2030
Chart North America Tea Market, Croissance nette, 2020-2030
Chart North America Tea Market, Taux de croissance, 2020-2030
Table North America Tea Market by Product Type, 2020-2030
Chart North America Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart North America Tea Market by Product Type, 2020-2030
Table North America Tea Market by Type, 2020-2030
Chart North America Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart North America Tea Market by Type, 2020-2030
Table North America Tea Market by Packaging Type, 2020-2030
Chart North America Tea Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart North America Tea Market by Packaging Type, 2020-2030
Table North America Tea Market by Distribution Channel, 2020-2030
Chart North America Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart North America Tea Market by Distribution Channel, 2020-2030
Table North America Tea Market by Country, 2020-2030
Chart North America Tea Market by Country, TCAC historique et prévisionnel, 2020-2030
Chart North America Tea Market by Country, 2020-2030
Table North America Tea Market Share (%), par les entreprises, 2020-2025
Chart North America Tea Market, par les entreprises, 2025
Table North America Tea Market Share (%), par marques, 2020-2025
Chart North America Tea Market, par marques, 2025
Table North America – Population (Des millions) et prévisions
Table North America – Indice des prix à la consommation (IPC) et prévisions
Table North America – Produit intérieur brut et prévisions
Table North America Tea Market: Dépenses en proportion du PIB (%)
Table North America Tea Market: Consommation par habitant (Population)
Entreprises mentionnées
The companies profiled in this North America Tea market report include:
Associated British Foods plc
DAVIDsTEA Inc.
East West Tea Company, LLC
Ito En, Ltée.
Thés et infusions Lipton
Numi Inc.
RC Bigelow Inc.
Reily Foods Company
Stash Tea Company
Steeped Tea Inc
Tata Consumer Products Ltd.
Le groupe céleste de Hain, Inc..
Traditional Medicinals Inc.