Estimated at USD 3.1 milliards en 2025, Japan’s tea market is projected to expand at a modest compound annual growth rate of 2.4% à travers 2030, reflecting a mature category navigating structural adjustment rather than cyclical acceleration. Retail volumes have been on a multi-year decline, yet sustained price increases and the introduction of higher value-added products have enabled retail value to stabilise and return to measured growth. The market is therefore characterised by a coexistence of shrinking volumes and rising unit prices, signalling a transition from scale-led expansion to value- and mix-driven performance.
Structural divergence across segments has become increasingly pronounced. Green tea remains the category’s backbone, but its growth has been constrained by shifting household dynamics, smaller family sizes and a decline in the routine use of traditional brewing utensils. En revanche, barley tea and other non-caffeinated varieties have demonstrated relative resilience, supported by affordability, perceived mineral benefits and suitability for large-pack consumption during hotter seasons. Fruit and herbal teas, while smaller in absolute scale, represent some of the most dynamic segments, benefiting from flavour diversification, caffeine-free positioning and rising health awareness. Growing consumer focus on sleep quality and daily wellness management is reinforcing demand for lower-stimulation and function-oriented offerings.
Climate change and lifestyle evolution are also reshaping product formats and usage occasions. More frequent and prolonged summer heat has accelerated the adoption of cold-brew formats, prompting manufacturers to expand portfolios of cold-brew bags and soluble products designed for convenience and portability. The increasing popularity of reusable tumblers is encouraging home-prepared cold tea consumption, creating differentiated competition with bottled ready-to-drink formats. Convenience continues to redefine the category, with tea bags and instant products gradually displacing loose-leaf formats, while sugary instant variants remain under pressure amid heightened health scrutiny. Across the board, convenience, health and environmental considerations have become decisive factors in purchase behaviour.
From a channel perspective, supermarkets retain a dominant role, serving as primary destinations for planned, one-stop shopping. However, retail e-commerce has delivered sustained growth, leveraging price transparency, assortment breadth and efficient delivery to attract digitally engaged consumers. Foodservice is experiencing a renewed “tea revival,” with specialised tea outlets and convenience-store brewed offerings increasing out-of-home visibility and reshaping the perception of tea beyond at-home preparation. Overall, Japan’s tea market is firmly in a mature stage marked by structural upgrading, where innovation in cold-brew formats, functional positioning and expanded consumption occasions is supporting value growth despite constrained volumes, steering the category toward higher-margin and more diversified demand.
Soutenu par mis à jour 2025 données, ce rapport de marché capture les principales tendances, changements de marché, and growth expectations within the tea sector in Japan. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tons/JPY/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The following outlines the segmentation of the Japan tea market:
Type de produit – par ex., thé noir, fruits et tisane, thé vert, instant tea, autres, Thé prêt-à-boire
Taper – par ex., conventionnel, organique
Type d'emballage – par ex., emballage souple, canettes métalliques, contenants en papier
Canal de distribution – par ex., bars et HoReCa, dépanneurs, commerce électronique, general merchandise stores, hypermarchés, petites épiceries, supermarchés, magasin de tabac/alcool/thé, clubs-entrepôts, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Japan, highlighting dominant firms and brand-level movements. Companies profiled include: Ajinomoto Co., Inc., Associated British Foods plc, Ito En, Ltd., Kunitaro Co., Ltd., Thés et infusions Lipton, Meito Sangyo Co., Ltd., Mitsui Norin Co., Ltd., Nestlé S.A., Teekanne GmbH & CO. kg, etc..
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, thé noir, loose black tea, sachets de thé noir, fruits et tisane, thé vert, instant tea, other tea and RTD tea.
Analyse des parts de marché couverte dans le rapport:
Japan tea market share
Japan black tea market share
Japan loose black tea market share
Japan black tea bags market share
Japan fruit and herbal tea market share
Japan green tea market share
Japan instant tea market share
Japan other tea market share
Japan RTD tea market share
Pourquoi choisir ce rapport?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Japan Tea Market – Analyse des types de produits
Japan Tea Market – Analyse des types
Japan Tea Market – Analyse du type d'emballage
Japan Tea Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Ajinomoto Co., Inc..
Associated British Foods plc
Ito En, Ltée.
Kunitaro Co., Ltée.
Thés et infusions Lipton
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Japan Tea Market Size 2020-2030
Chart Japan Tea Market, Croissance nette, 2020-2030
Chart Japan Tea Market, Taux de croissance, 2020-2030
Table Japan Tea Market by Product Type, 2020-2030
Chart Japan Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Tea Market by Product Type, 2020-2030
Table Japan Tea Market by Type, 2020-2030
Chart Japan Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Tea Market by Type, 2020-2030
Table Japan Tea Market by Packaging Type, 2020-2030
Chart Japan Tea Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Tea Market by Packaging Type, 2020-2030
Table Japan Tea Market by Distribution Channel, 2020-2030
Chart Japan Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Japan Tea Market by Distribution Channel, 2020-2030
Table Japan Tea Market Share (%), par les entreprises, 2020-2025
Chart Japan Tea Market, par les entreprises, 2025
Table Japan Tea Market Share (%), par marques, 2020-2025
Chart Japan Tea Market, par marques, 2025
Table Japan – Population (Des millions) et prévisions
Table Japan – Indice des prix à la consommation (IPC) et prévisions
Table Japan – Produit intérieur brut et prévisions
Table Japan Tea Market: Dépenses en proportion du PIB (%)
Table Japan Tea Market: Consommation par habitant (Population)
Entreprises mentionnées
The companies profiled in this Japan Tea market report include:
Ajinomoto Co., Inc..
Associated British Foods plc
Ito En, Ltée.
Kunitaro Co., Ltée.
Thés et infusions Lipton
Meito Sangyo Co., Ltée.
Mitsui Norin Co., Ltée.
Nestlé S.A..
Teekanne GmbH & CO. kg