An additional USD 27.1 million in value is projected to be added to the Hong Kong tea market between 2025 et 2030, supported by a compound annual growth rate approaching 2.8%. This outlook reflects a mature market characterised by steady expansion and structural upgrading rather than rapid volume acceleration. Deeply embedded tea-drinking traditions continue to anchor demand, while incremental growth is increasingly derived from value enhancement and product differentiation.
Traditional loose-leaf green tea and oolong tea maintain stable demand, underpinned by long-standing cultural habits and daily consumption routines. En même temps, rising health awareness and a more discerning consumer base are shifting the centre of gravity toward premiumisation and authenticity-led positioning. Provenance, craftsmanship and heritage narratives have become central to purchasing decisions, with consumers showing a greater willingness to pay for perceived quality and traceability. Par conséquent, value growth is outpacing volume expansion, signalling a transition toward higher-margin segments within an otherwise stable category.
Convenience and functionality represent the two most prominent structural themes shaping demand. Urban lifestyles have increased appetite for tea bags, instant formats and portable products suited to office and on-the-go occasions. In parallel, fruit-infused and herbal teas are expanding their footprint, catering to preferences for flavour diversity and added health attributes. Functional positioning—spanning relaxation, detoxification, immune support and weight management—has gained traction, blending traditional herbal concepts with modern wellness narratives. Low- and caffeine-free options are also drawing attention, underscoring heightened consumer focus on ingredient transparency and lifestyle management.
Premiumisation extends across the competitive landscape, with organic certification, single-origin sourcing and curated blends supporting price premiums among higher-income consumers, while more price-sensitive segments prioritise value and daily practicality. The rise of functional beverages and ready-to-drink formats has introduced competitive pressure, moderating overall volume growth and reinforcing the need for ongoing innovation. Sustainability credentials and digital engagement are increasingly important differentiators, as environmentally conscious packaging and social-media-driven marketing enhance brand visibility. Although supermarkets remain the primary retail channel, the expansion of online platforms is broadening reach and engagement, particularly among younger consumers. Overall, the Hong Kong tea market exemplifies a mature ecosystem where growth is driven by structural optimisation, premium value creation and evolving lifestyle alignment rather than by headline consumption gains.
Published in 2025, this report presents a quantitative profile of the tea market in Hong Kong. It combines historical trends from 2020 onward with a forward-looking outlook to 2030, helping consultants and investors identify growth patterns and assess market dynamics.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tons/HKD/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Hong Kong tea market is structured as follows:
Type de produit – par ex., thé noir, fruits et tisane, thé vert, instant tea, autres, Thé prêt-à-boire
Taper – par ex., conventionnel, organique
Type d'emballage – par ex., emballage souple, canettes métalliques, contenants en papier
Canal de distribution – par ex., bars et HoReCa, dépanneurs, commerce électronique, general merchandise stores, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
The report provides an overview of market share among leading firms in the tea sector in Hong Kong, reflecting a mix of established brands and emerging competitors. Companies profiled include: Associated British Foods plc, Birmingham Food Products Ltd., East West Tea Company, LLC, Kampery Development Limited, Thés et infusions Lipton, Multipak Limited, Le groupe céleste de Hain, Inc., Tsit Wing Coffee Co., Ltd., etc..
Ce rapport fournit des données complètes sur les parts de marché des principaux acteurs du marché total du thé., complété par une analyse spécifique au segment du thé, thé noir, loose black tea, sachets de thé noir, fruits et tisane, thé vert, instant tea, other tea and RTD tea categories.
Analyse des parts de marché couverte dans le rapport:
Hong Kong tea market share
Hong Kong black tea market share
Hong Kong loose black tea market share
Hong Kong black tea bags market share
Hong Kong fruit and herbal tea market share
Hong Kong green tea market share
Hong Kong instant tea market share
Hong Kong other tea market share
Hong Kong RTD tea market share
Pourquoi choisir ce rapport?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Hong Kong Tea Market – Analyse des types de produits
Hong Kong Tea Market – Analyse des types
Hong Kong Tea Market – Analyse du type d'emballage
Hong Kong Tea Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Associated British Foods plc
Birmingham Food Products Ltd.
East West Tea Company, LLC
Kampery Development Limited
Thés et infusions Lipton
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Hong Kong Tea Market Size 2020-2030
Chart Hong Kong Tea Market, Croissance nette, 2020-2030
Chart Hong Kong Tea Market, Taux de croissance, 2020-2030
Table Hong Kong Tea Market by Product Type, 2020-2030
Chart Hong Kong Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Hong Kong Tea Market by Product Type, 2020-2030
Table Hong Kong Tea Market by Type, 2020-2030
Chart Hong Kong Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Hong Kong Tea Market by Type, 2020-2030
Table Hong Kong Tea Market by Packaging Type, 2020-2030
Chart Hong Kong Tea Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Hong Kong Tea Market by Packaging Type, 2020-2030
Table Hong Kong Tea Market by Distribution Channel, 2020-2030
Chart Hong Kong Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Hong Kong Tea Market by Distribution Channel, 2020-2030
Table Hong Kong Tea Market Share (%), par les entreprises, 2020-2025
Chart Hong Kong Tea Market, par les entreprises, 2025
Table Hong Kong Tea Market Share (%), par marques, 2020-2025
Chart Hong Kong Tea Market, par marques, 2025
Table Hong Kong – Population (Des millions) et prévisions
Table Hong Kong – Indice des prix à la consommation (IPC) et prévisions
Table Hong Kong – Produit intérieur brut et prévisions
Table Hong Kong Tea Market: Dépenses en proportion du PIB (%)
Table Hong Kong Tea Market: Consommation par habitant (Population)
Entreprises mentionnées
Les entreprises présentées dans ce rapport comprennent:
Associated British Foods plc
Birmingham Food Products Ltd.
East West Tea Company, LLC
Kampery Development Limited
Thés et infusions Lipton
Multipak Limited
Le groupe céleste de Hain, Inc..
Tsit Wing Coffee Co., Ltée.