Germany’s tea market is projected to expand from USD 3.3 milliards en 2025 en USD 4.0 milliards par 2030, implying a compound annual growth rate of just over 4%. The headline value growth masks a more nuanced structural dynamic: retail revenues are rising while volumes edge down modestly. Higher raw material and operating costs have translated into firmer shelf prices, lifting nominal performance even as household budgets come under pressure. Producers are therefore navigating a delicate balance between margin preservation and price discipline in a market where consumer sensitivity has intensified alongside broader cost-of-living concerns.
Despite these headwinds, health and wellbeing remain the primary engines of demand. Green tea and fruit and herbal infusions continue to outperform, supported by their natural positioning, functional credentials and organic associations. Products linked to stress relief, sleep support, immune resilience and holistic balance are resonating strongly, reinforcing tea’s relevance within everyday wellness routines. Social media–driven enthusiasm around matcha has further strengthened the green tea segment, while cold-brew formats are gaining longer-term traction as warmer weather patterns and demand for lower-sugar hydration options reshape consumption habits.
Sustainability and transparency are increasingly embedded in purchasing criteria, though consumers are demonstrating a more pragmatic stance toward premium-priced ethical claims. As discretionary spending is rationalised, demand is shifting toward “affordable sustainability,” where credible environmental and supply chain commitments are paired with accessible price points. Regarder vers l'avenir, growth is expected to hinge on functional innovation, personalised blends and convenient formats, including enhanced formulations incorporating adaptogenic and botanical ingredients as well as extensions into chilled and ready-to-drink applications. This evolution is gradually repositioning tea from a traditional hot beverage into a multi-occasion lifestyle product.
On the distribution front, discount channels maintain a dominant role, benefiting from their value-focused image and competitive pricing. Private-label portfolios are expanding further on the back of cost advantages and growing consumer trust. Dans l'ensemble, the German tea market is transitioning from scale-led expansion toward a structurally adjusted phase characterised by health-led value creation, deeper functional segmentation and a coexistence of premium aspiration with heightened price awareness.
This analytical report sheds light on the tea market in Germany. Updated as of 2025, it covers five years of historical data from 2020 onward and delivers forecasted trends up to 2030, providing a solid basis for market evaluation and investment planning.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tonnes/EUR/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The segmentation of the Germany tea market is outlined below:
Type de produit – par ex., thé noir, fruits et tisane, thé vert, instant tea, autres, Thé prêt-à-boire
Taper – par ex., conventionnel, organique
Type d'emballage – par ex., emballage souple, contenants en papier, rigid plastic packaging
Canal de distribution – par ex., bars et HoReCa, dépanneurs, discounters, commerce électronique, magasins de marchandises diverses, hypermarchés, petites épiceries, supermarchés, magasin de tabac/alcool/thé, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
Market share analysis is included for the tea industry in Germany, shedding light on the relative scale and market presence of major firms. Leading companies include: 10 Hermanos de Hrenuk S.A., Angelini Group, Associated British Foods plc, Bad Heilbrunner Naturheilmittel GmbH & Co. KG, Bombastus-Werke AG, East West Tea Company, LLC, Écotone, Gehe AG, GEPA mbH, Grupo Uriach, H&S Tee-Gesellschaft mbH & Co. KG, J.. Buenting Beteiligungs AG, Laurens Spethmann Holding AG & Co. KG, Thés et infusions Lipton, Paul Hartmann AG, Teekanne GmbH & CO. kg, Thiele & Freese GmbH & Co KG, etc..
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, thé noir, loose black tea, sachets de thé noir, fruits et tisane, thé vert, instant tea, other tea and RTD tea, permettant une vue granulaire de la dynamique concurrentielle.
Analyse des parts de marché couverte dans le rapport:
Germany tea market share
Germany black tea market share
Germany loose black tea market share
Germany black tea bags market share
Germany fruit and herbal tea market share
Germany green tea market share
Germany instant tea market share
Germany other tea market share
Germany RTD tea market share
Pourquoi choisir ce rapport?
Conçu comme un instantané de données concis mais approfondi, cette publication est conçue pour les professionnels recherchant des, opportun, et des informations quantitatives exploitables. Que vous soyez un entrant sur le marché, investisseur, ou joueur confirmé, le rapport est conçu pour soutenir des décisions commerciales solides en toute confiance.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Marché du thé en Allemagne – Analyse des types de produits
Marché du thé en Allemagne – Analyse des types
Marché du thé en Allemagne – Analyse du type d'emballage
Marché du thé en Allemagne – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
10 Hermanos de Hrenuk S.A.
Angelini Group
Associated British Foods plc
Bad Heilbrunner Naturheilmittel GmbH & Co. KG
Bombastus-Werke AG
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Germany Tea Market Size 2020-2030
Chart Germany Tea Market, Croissance nette, 2020-2030
Chart Germany Tea Market, Taux de croissance, 2020-2030
Table Germany Tea Market by Product Type, 2020-2030
Chart Germany Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Germany Tea Market by Product Type, 2020-2030
Table Germany Tea Market by Type, 2020-2030
Chart Germany Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Germany Tea Market by Type, 2020-2030
Table Germany Tea Market by Packaging Type, 2020-2030
Chart Germany Tea Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Germany Tea Market by Packaging Type, 2020-2030
Table Germany Tea Market by Distribution Channel, 2020-2030
Chart Germany Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Germany Tea Market by Distribution Channel, 2020-2030
Table Germany Tea Market Share (%), par les entreprises, 2020-2025
Chart Germany Tea Market, par les entreprises, 2025
Table Germany Tea Market Share (%), par marques, 2020-2025
Chart Germany Tea Market, par marques, 2025
Tableau Allemagne – Population (Des millions) et prévisions
Tableau Allemagne – Indice des prix à la consommation (IPC) et prévisions
Tableau Allemagne – Produit intérieur brut et prévisions
Table Germany Tea Market: Dépenses en proportion du PIB (%)
Table Germany Tea Market: Consommation par habitant (Population)
Entreprises mentionnées
This report profiles the following Germany Tea companies:
10 Hermanos de Hrenuk S.A.
Angelini Group
Associated British Foods plc
Bad Heilbrunner Naturheilmittel GmbH & Co. KG
Bombastus-Werke AG
East West Tea Company, LLC
Écotone
Gehe AG
GEPA mbH
Grupo Uriach
H&S Tee-Gesellschaft mbH & Co. KG
J.. Buenting Beteiligungs AG
Laurens Spethmann Holding AG & Co. KG
Thés et infusions Lipton
Paul Hartmann AG
Teekanne GmbH & CO. kg
Thiele & Freese GmbH & Co KG