The Brazil tea market is projected to reach USD 852.9 millions par 2030, advancing at a compound annual rate of 3.7%. Despite this steady expansion, the category remains relatively underdeveloped within a beverage landscape dominated by coffee and shaped by a predominantly warm climate. Tea consumption has yet to achieve broad-based daily penetration and is still frequently associated with physical discomfort or specific health needs, limiting its foundational demand base. Par conséquent, growth is moderate and structurally driven rather than volume-led.
Rising health awareness and evolving lifestyle preferences are gradually reshaping category dynamics. Fruit and herbal infusions account for the largest share of sales, benefiting from strong consumer perceptions around naturalness and wellness. Products positioned around antioxidant properties, relaxation and sleep support, cognitive focus, women’s health and digestive balance are expanding shelf presence, helping reposition tea from a remedial beverage to a broader health-oriented choice suitable for multiple occasions. Green tea and blended formulations combining botanicals and fruit extracts are gaining traction, reinforcing a shift toward functionalisation and premiumisation. In an inflationary environment, higher-value products are contributing disproportionately to revenue growth, with value gains outpacing volume expansion.
Regarder vers l'avenir, incremental growth will depend less on organic penetration and more on broadening consumption occasions. Efforts to reposition tea within social settings, non-alcoholic mixology and youth-oriented lifestyle segments are increasingly visible, aiming to overcome the entrenched perception of tea as a drink reserved for illness. Expanding its relevance in everyday routines, leisure moments and urban wellness culture will be critical to unlocking new demand pools.
On the supply side, reliance on imported inputs exposes the category to currency fluctuations and global trade volatility, reinforcing price sensitivity as a structural constraint. Strengthening domestic production capacity is viewed as a strategic lever to enhance long-term competitiveness and mitigate cost pressures. In terms of distribution, modern retail chains dominate through extensive assortments and promotional intensity, while smaller outlets retain a niche in organic and specialty offerings. Notably, out-of-home channels are expanding at a faster pace than at-home consumption, underscoring tea’s gradual integration into broader social and experiential environments. Overall, Brazil’s tea market is being propelled by health-driven innovation, product differentiation and the redefinition of consumption contexts, rather than by a rapid expansion of its consumer base.
This data-centric report offers a comprehensive overview of the tea market in Brazil. Updated in 2025, it delivers detailed historical data from 2020 des projections prospectives et prospectives à travers 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tons/BRL/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Brazil tea market is structured as follows:
Type de produit – par ex., thé noir, fruits et tisane, thé vert, autres, Thé prêt-à-boire
Taper – par ex., conventionnel, organique
Type d'emballage – par ex., emballage souple, contenants en papier, rigid plastic packaging
Canal de distribution – par ex., bars et HoReCa, direct selling, general merchandise stores, hypermarchés, petites épiceries, supermarchés, clubs-entrepôts, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
The study outlines the distribution of market share among key players in the tea industry in Brazil, offering visibility into brand dominance and market leadership. Major participants include: Associated British Foods plc, Dr. August Oetker, General Mills, Inc., INDUSTRIAS ALIMENTICIAS MARATA LTDA, Moinhos Unidos Brasil Mate, S.A., The Coca-Cola Company, The Hain Celestial Group, Inc., Yamamotoyama Co., Ltd., etc..
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, thé noir, loose black tea, sachets de thé noir, fruits et tisane, thé vert, other tea and RTD tea, enabling a granular view of competitive dynamics.
Analyse des parts de marché couverte dans le rapport:
Brazil tea market share
Brazil black tea market share
Brazil loose black tea market share
Brazil black tea bags market share
Brazil fruit and herbal tea market share
Brazil green tea market share
Brazil other tea market share
Brazil RTD tea market share
Pourquoi choisir ce rapport?
Conçu comme un instantané stratégique riche en données, le rapport fournit des renseignements opportuns et fiables pour soutenir les décisions lors de l'entrée sur le marché, évaluation des investissements, planification de la chaîne d'approvisionnement, et analyse comparative concurrentielle. Que vous soyez investisseur, fabricant, distributeur, ou consultant, ce rapport offre une valeur exploitable.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Brazil Tea Market – Analyse des types de produits
Brazil Tea Market – Analyse des types
Brazil Tea Market – Analyse du type d'emballage
Brazil Tea Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Associated British Foods plc
Dr. August Oetker
General Mills, Inc.
INDUSTRIAS ALIMENTICIAS MARATA LTDA
Moinhos Unidos Brasil Mate, S.A.
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Brazil Tea Market Size 2020-2030
Chart Brazil Tea Market, Croissance nette, 2020-2030
Chart Brazil Tea Market, Taux de croissance, 2020-2030
Table Brazil Tea Market by Product Type, 2020-2030
Chart Brazil Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Brazil Tea Market by Product Type, 2020-2030
Table Brazil Tea Market by Type, 2020-2030
Chart Brazil Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Brazil Tea Market by Type, 2020-2030
Table Brazil Tea Market by Packaging Type, 2020-2030
Chart Brazil Tea Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Brazil Tea Market by Packaging Type, 2020-2030
Table Brazil Tea Market by Distribution Channel, 2020-2030
Chart Brazil Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Brazil Tea Market by Distribution Channel, 2020-2030
Table Brazil Tea Market Share (%), par les entreprises, 2020-2025
Chart Brazil Tea Market, par les entreprises, 2025
Table Brazil Tea Market Share (%), par marques, 2020-2025
Chart Brazil Tea Market, par marques, 2025
Table Brazil – Population (Des millions) et prévisions
Table Brazil – Indice des prix à la consommation (IPC) et prévisions
Table Brazil – Produit intérieur brut et prévisions
Table Brazil Tea Market: Dépenses en proportion du PIB (%)
Table Brazil Tea Market: Consommation par habitant (Population)
Entreprises mentionnées
This report profiles the following Brazil Tea companies:
Associated British Foods plc
Dr. August Oetker
General Mills, Inc.
INDUSTRIAS ALIMENTICIAS MARATA LTDA
Moinhos Unidos Brasil Mate, S.A.
The Coca-Cola Company
The Hain Celestial Group, Inc.
Yamamotoyama Co., Ltée.