The skin care products market in Turkey was estimated at USD 773 million dans 2023 and is expected to hit USD 2,172 million par 2029, registering a CAGR of 18.8% from 2024 à 2029 as per the latest market estimates. Consumers are becoming more knowledgeable about skincare, thanks to increased access to information through the internet and social media. This growing awareness is leading to more informed purchasing decisions and a preference for products with proven efficacy. The influence of social media and key opinion leaders (KOLs) or influencers is particularly strong in the country. Endorsements and reviews by popular figures can significantly boost the popularity and sales of skincare products.
This report provides a thorough assessment of the Turkey skin care products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, fourchette, matériau de pack clé, et canal de distribution. Through this detailed assessment, the report helps uncover the growth potential of the skin care products industry.
Segmentation du marché
The skin care products market in Turkey is categorized into the following segments:
Produit: body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, autres (make-up removers, skincare sets)
Fourchette: prestige product, mass product
Matériau de pack clé: emballage flexible, glass, métal, papier & conseil, plastiques rigides
Canal de distribution: dépanneurs, supermarchés et hypermarchés, discounters, department stores, health and beauty stores, direct selling, commerce électronique, autres
The Turkey skin care products market is segmented on the basis of product, fourchette, matériau de pack clé, et canal de distribution. On the basis of product, the skin care products market in Turkey has been segmented into body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, et d'autres (make-up removers, skincare sets). By price range, the skin care products market in Turkey has been segmented into prestige product, and mass product. Based on key pack material, the skin care products market in Turkey is categorized into flexible packaging, glass, métal, papier & conseil, et plastiques rigides. On the basis of distribution channel, the skin care products market in Turkey has been segmented into convenience stores, supermarchés et hypermarchés, discounters, department stores, health and beauty stores, direct selling, commerce électronique, et d'autres.
Paysage compétitif
The Turkey skin care products market is highly competitive. As of 2023, the major players in the Turkey skin care products market were L’Oreal S.A., Beiersdorf AG, Kenvue Inc., Yves Rocher sa, Tanalize Kosmetik AS, Henkel AG & Co. KGaA, Unilever PLC, Natura & Co, Evyap Sabun Yag Gliserin San ve Tic A.S., The Estee Lauder Companies Inc., Le procter & Compagnie de jeu (P&G), Bayer AG, Amway Corporation, Oriflame Cosmetics S.A., Pierre Fabre S.A., L’Occitane International S.A., Innova Kozmetik Kimya San ve Tic AS, Sebapharma GmbH & CO. KG, Dabur India Limited, Siparco CI, Kurtsan Ilaclari A.S., Chanel S.A.
This report provides a comprehensive analysis of the key players in the Turkey skin care products market, along with their performance from 2019 à 2023. En utilisant ces données, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
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Obtain precise statistical data and forecasts for the Turkey skin care products market.
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Gain deep insights into the dynamics of the Turkey skin care products market.
Identifier les opportunités d'investissement à haut potentiel en ciblant les secteurs de croissance et les tendances émergentes.
Anticipate the future trajectory of the Turkey skin care products market with informed projections.
Évaluer le paysage concurrentiel pour déterminer le calendrier idéal pour capitaliser sur les opportunités de marché.
Table des matières
TABLE DES MATIÈRES
Conclusions clés
Portée
Méthodologie de recherche
Market overviewTurkey skin care products market – analyse des produits
Turkey skin care products market – Analyse de la gamme de prix
Turkey skin care products market – Analyse des matériaux du pack clé
Turkey skin care products market – Analyse des canaux de distribution
Acteurs clés et part de marché
– L’Oreal S.A.
– Beiersdorf AG
– Kenvue Inc.
– Yves Rocher sa
– Tanalize Kosmetik AS
…
Données et prévisions macroéconomiques
Clause de non-responsabilité
Chiffres et tableaux
Table Turkey skin care products market 2019-2029
Chart Turkey skin care products market, croissance nette, 2019-2029
Chart Turkey skin care products market, taux de croissance, 2019-2029
Table Turkey skin care products market by product, 2019-2029
Chart Turkey skin care products market by product, CAGR historique et prévisions, 2019-2029
Chart Turkey skin care products market by product, 2019-2029
Table Turkey skin care products market by price range, 2019-2029
Chart Turkey skin care products market by price range, CAGR historique et prévisions, 2019-2029
Chart Turkey skin care products market by price range, 2019-2029
Table Turkey skin care products market by key pack material, 2019-2029
Chart Turkey skin care products market by key pack material, CAGR historique et prévisions, 2019-2029
Chart Turkey skin care products market by key pack material, 2019-2029
Table Turkey skin care products market by distribution channel, 2019-2029
Chart Turkey skin care products market by distribution channel, CAGR historique et prévisions, 2019-2029
Chart Turkey skin care products market by distribution channel, 2019-2029
Table Turkey skin care products market share (%), par les entreprises, 2019-2023
Chart Turkey skin care products market, par les entreprises, 2023
Table Turkey skin care products market share (%), par les marques, 2019-2023
Chart Turkey skin care products market, par les marques, 2023
Table Turkey – population (des millions) et les prévisions
Table Turkey – Indice des prix à la consommation (CPI) et les prévisions
Table Turkey – produit intérieur brut et prévisions
Table Turkey skin care products market: dépenser en proportion de PIB (%)
Table Turkey skin care products market: consommation par habitant (population)