Sweden’s ready-to-drink (RTD) alcoholic beverages market is expected to generate approximately USD 28.3 million in incremental value between 2025 et 2030, translating into a compound annual growth rate of around 4.89%. This expansion comes despite a decline in overall volume consumption, as Swedish consumers continue to shift toward lower-alcohol and alcohol-free alternatives. Within a contracting volume environment, spirit-based RTDs remain the largest subcategory, supported by cocktail-inspired formats, higher-quality ingredients and the convenience appeal among urban consumers. Health-oriented segments, including hard seltzers, have helped sustain category relevance, even as broader demand softens.
Underlying consumer dynamics are increasingly shaped by wellness considerations and moderation. Younger demographics, in particular, are reassessing alcohol intake and favouring lighter options that align with healthier lifestyles. En même temps, rising living costs are constraining discretionary spending, weighing on non-essential beverage purchases. These pressures are compounded by Sweden’s stringent regulatory framework governing alcohol sales and advertising, which continues to limit category expansion. Dans ce contexte, premiumisation has emerged as a partial counterbalance, with higher-end spirit-based RTDs attracting consumers willing to pay for quality, flavour complexity and ease of consumption.
Distribution remains structurally concentrated, with the state monopoly retailer dominating off-trade sales due to its exclusive rights over beverages above defined alcohol thresholds and its strong positioning around responsible retailing. E-commerce has become the most dynamic channel, offering consumers convenient access to a broader range of products, including non-alcoholic and premium RTDs. While on-trade volumes have edged lower overall, RTDs have gained importance in social and outdoor occasions, where their portability and ready-to-drink format integrate seamlessly into informal consumption settings.
Regarder vers l'avenir, the market is expected to move toward a gradual and modest recovery, supported by the enduring appeal of convenient, ready-to-consume formats for social and out-of-home occasions. Non-alcoholic RTDs are set to be the most dynamic growth engine, increasingly positioned as inclusive beverages suitable for a wide range of contexts. Hard seltzers are likely to continue expanding, benefiting from preferences for light, refreshing profiles, with locally crafted variants enhancing authenticity and sustainability credentials. Innovation will remain central to maintaining consumer interest, spanning cocktail-inspired flavours, exotic fruit blends and premium alcohol-free propositions, complemented by seasonal and limited-edition launches. As brands place greater emphasis on recyclable, lightweight packaging and narratives around sustainability, craftsmanship and wellbeing, RTDs are expected to retain relevance among younger, urban consumers despite ongoing competition from beer and cider.
The report delivers a comprehensive dataset on the Sweden RTDs market, détaillant la taille annuelle du marché et les taux de croissance au cours des six dernières années, aux côtés de projections à travers 2030. Il propose un examen approfondi des segments et sous-catégories de marché, avec un accent particulier sur l'évolution des tendances par type de produit, type d'emballage et canal de distribution.
Points saillants du rapport
This report presents a comprehensive analysis of the Sweden RTDs market size (in Liters/SEK/USD) depuis 2020 à 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, type d'emballage et canal de distribution. En comparant les taux de croissance historiques et projetés, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Une section d'analyse comparative concurrentielle suit les mouvements de part de marché et le positionnement de la marque parmi les principaux acteurs de 2020 en avant. Le rapport cartographie les tendances en matière de consolidation, partager les quarts de travail, et stratégies de différenciation, fournir aux parties prenantes des informations exploitables pour l’optimisation du portefeuille et la planification à long terme.
Segmentation du marché
The Sweden RTDs market is categorized into the following segments:
Type de produit – par ex., low/no alcohol RTDs, malt-based RTDs, spirits-based RTDs, wine-based RTDs, autres
Type d'emballage – par ex., bouteilles en verre, canettes métalliques, autres
Canal de distribution – par ex., bars et HoReCa, commerce électronique, magasins d'alimentation et de boissons, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
This report presents market share figures for top companies operating in the RTDs sector in Sweden, highlighting brand reach and competitive footprint. Notable participants include: Accolade Wines Limited, Anora Group Oyj, Bacardi Limitée, Carlsberg A/S, Diageo SA, Enjoy Wine & Spirits AB, Halewood International Ltd., J Garcia Carrion S.A., Kronleins Bryggeri AB, Royal Unibrew A/S, Saku Õlletehase AS, Spendrups Bryggeri AB, etc..
This report provides market share data for leading players in the overall RTDs market, as well as in key segments including RTDs, low/no alcohol RTDs, malt-based RTDs, spirits-based RTDs, wine-based RTDs and other RTDs.
Analyse des parts de marché couverte dans le rapport:
Sweden RTDs market share
Sweden low/no alcohol RTDs market share
Sweden malt-based RTDs market share
Sweden spirits-based RTDs market share
Sweden wine-based RTDs market share
Sweden other RTDs market share
Pourquoi choisir ce rapport?
Access accurate and up-to-date market size data for the Sweden RTDs sector.
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Comprendre la dynamique sous-jacente du marché grâce à une analyse experte des moteurs de croissance, barrières, et changements structurels.
Identifiez les domaines d'investissement attrayants en suivant les catégories à croissance rapide et les modes de consommation émergents..
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Principales conclusions
Segmentation du marché
Aperçu du marché
Sweden RTDs Market – Analyse des types de produits
Sweden RTDs Market – Analyse du type d'emballage
Sweden RTDs Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Accolade Wines Limited
Anora Group Oyj
Bacardi Limitée
Carlsberg A/S
Diageo SA
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Sweden RTDs Market Size 2020-2030
Chart Sweden RTDs Market, Croissance nette, 2020-2030
Chart Sweden RTDs Market, Taux de croissance, 2020-2030
Table Sweden RTDs Market by Product Type, 2020-2030
Chart Sweden RTDs Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Sweden RTDs Market by Product Type, 2020-2030
Table Sweden RTDs Market by Packaging Type, 2020-2030
Chart Sweden RTDs Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Sweden RTDs Market by Packaging Type, 2020-2030
Table Sweden RTDs Market by Distribution Channel, 2020-2030
Chart Sweden RTDs Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Sweden RTDs Market by Distribution Channel, 2020-2030
Table Sweden RTDs Market Share (%), par les entreprises, 2020-2024
Chart Sweden RTDs Market, par les entreprises, 2024
Table Sweden RTDs Market Share (%), par marques, 2020-2024
Chart Sweden RTDs Market, par marques, 2024
Tableau Suède – Population (Des millions) et prévisions
Tableau Suède – Indice des prix à la consommation (IPC) et prévisions
Tableau Suède – Produit intérieur brut et prévisions
Table Sweden RTDs Market: Dépenses en proportion du PIB (%)
Table Sweden RTDs Market: Consommation par habitant (Population)
Entreprises mentionnées
Key industry players examined in this Sweden RTDs market analysis comprise:
Accolade Wines Limited
Anora Group Oyj
Bacardi Limitée
Carlsberg A/S
Diageo SA
Enjoy Wine & Spirits AB
Halewood International Ltd.
J Garcia Carrion S.A.
Kronleins Bryggeri AB
Royal Unibrew A/S
Saku Õlletehase AS
Spendrups Bryggeri AB