The Latin America RTDs market is poised for steady expansion, with total value projected to rise from USD 3.6 milliards en 2025 en USD 4.8 milliards par 2030, reflétant un taux de croissance annuel composé de 5.63%. The category has emerged as one of the most dynamic segments in the regional alcohol landscape, underpinned by strong demand from young adult consumers for low-alcohol, fruit-forward, and conveniently pre-mixed beverages. These consumers prioritize moderate drinking to maintain clarity and extend social enjoyment, favoring at-home or small-group gatherings over high-cost on-premise consumption, with safety concerns and economic considerations further reinforcing retail demand.
Spirits-based RTDs dominate the market, typically leveraging vodka, rhum, or locally distinctive spirits as a base combined with diverse fruit flavors to deliver affordable, portable cocktail-style experiences. These products often serve as alternatives to traditional spirits or beer. Other RTD formats, including hard seltzers and sangria-style offerings, remain smaller in absolute terms but demonstrate higher growth momentum, benefiting from health-conscious trends, low-calorie and low-sugar claims, clean-label positioning, and frequent flavor innovations that resonate with younger and higher-income consumers.
Both domestic and international players are driving category expansion through continuous product innovation, packaging upgrades, and targeted marketing campaigns. Economically priced products perform strongly in price-sensitive markets, while premium or imported offerings cater to consumers willing to pay for novel flavors. Offline retail remains the primary distribution channel, with supermarkets and hypermarkets leading due to broad assortment, promotional activity, and new product visibility. Small local grocery stores contribute meaningfully through coverage and convenience, while e-commerce, despite a smaller base, is the fastest-growing channel, supported by platform optimization, rapid delivery, and digital payment solutions. On-premise consumption remains limited, as restaurants and bars favor in-house cocktail preparation to maximize margins and customization.
Regarder vers l'avenir, RTD growth in Latin America is expected to continue on a positive trajectory, with expansion becoming more sustainable compared to early rapid gains. Key drivers include the growing youth population, emergence of new consumption occasions, ongoing flavor and packaging innovation, and continued adoption of low-alcohol formats. Consumers tend to moderate rather than eliminate alcohol intake, and the penetration of non-alcoholic RTDs remains limited. Health-oriented segments, including hard seltzers and low-calorie offerings, are likely to broaden category boundaries, while domestic producers can leverage local ingredients and distribution advantages to innovate. Imported brands will introduce a wider range of spirits-based combinations, collectively pushing the market toward greater segmentation and premiumization.
This report provides a strategic analysis of the Latin America RTDs market, examiner les tendances historiques de 2020 onward and forecasting developments through 2030. Il évalue la taille du marché, trajectoires de croissance, et les principaux moteurs du changement, offrir une vision globale de l’avenir de l’industrie. En disséquant le marché en types de produits, packaging type, canal de distribution et pays, le rapport identifie des opportunités à fort potentiel et des stratégies concrètes permettant aux acteurs du marché de prospérer dans un paysage concurrentiel..
Points saillants du rapport
Designed for business leaders and strategists, this report offers a data-rich overview of the Latin America RTDs market from 2020 à 2030, including historical data and projections through 2030. All figures are reported in (Liters/USD), with compound annual growth rates (TCAC) calculated for both periods. The analysis spans key dimensions such as product type, packaging type, canal de distribution et pays. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Segmentation du marché
The Latin America RTDs market is categorized into the following segments:
Type de produit – par ex., low/no alcohol RTDs, malt-based RTDs, spirits-based RTDs, wine-based RTDs, autres
Type d'emballage – par ex., bouteilles en verre, canettes métalliques, autres
Canal de distribution – par ex., bars et HoReCa, dépanneurs, discounters, commerce électronique, magasins d'alimentation et de boissons, parvis, hypermarchés, petites épiceries, supermarchés, clubs-entrepôts, autres
Pays – par ex., Argentine, Brésil, Chili, Colombie, Mexique, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
The report provides an overview of market share among leading firms in the RTDs sector in Latin America, reflecting a mix of established brands and emerging competitors. Companies profiled include: AB InBev, Arbor Brasil Industria de Bebidas Ltda, Baraima S.A. le C.V., Bebidas RTD S.A.C., BEPENSA, S.A.. le C.V., Société Brown-Forman, Cartavio Rum Company S.A.C., Cepas Argentinas S.A., Companhia Muller de Bebidas Ltda, Compania Cervecerias Unidas S.A., Cooperativa Agricola Pisquera Elqui Limitada (CAPEL), Corporacion Azende S.A., Destilados Argentinos S.A., Diageo SA, E. & J.. Gallo Winery, Florida Ice and Farm Company S.A., Global Marketing & Sales, Inc., Grupo Penaflor S.A., Industrias Licoreras de Guatemala, Mark Anthony Group Inc., Phusion Projects, LLC, Premium Brands Chile S.p.A., Productos de Uva, S.A.. le C.V., Quala S.A., La société Coca-Cola, Valle Redondo, S.A.. De C.V., Xeque Mate Bebidas, etc..
This report provides market share data for leading players in the overall RTDs market, as well as in key segments including RTDs, malt-based RTDs, spirits-based RTDs, wine-based RTDs and other RTDs.
Analyse des parts de marché couverte dans le rapport:
Latin America RTDs market share
Latin America malt-based RTDs market share
Latin America spirits-based RTDs market share
Latin America wine-based RTDs market share
Latin America other RTDs market share
Pourquoi choisir ce rapport?
Access accurate and up-to-date market size data for the Latin America RTDs sector.
Obtenez des informations granulaires sur les segments clés, y compris le type de produit, packaging type, canal de distribution et pays.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Comprendre la dynamique sous-jacente du marché grâce à une analyse experte des moteurs de croissance, barrières, et changements structurels.
Identifiez les domaines d'investissement attrayants en suivant les catégories à croissance rapide et les modes de consommation émergents..
Évaluer le paysage concurrentiel pour prendre en charge le timing, positionnement, et la prise de décision stratégique.
Inclut une licence d'entreprise mono-utilisateur sans frais supplémentaires pour la distribution interne.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Principales conclusions
Segmentation du marché
Aperçu du marché
Latin America RTDs Market – Analyse des types de produits
Latin America RTDs Market – Analyse du type d'emballage
Latin America RTDs Market – Analyse des canaux de distribution
Latin America RTDs Market – Analyse du pays
Analyse des actions de l’entreprise/marque
AB InBev
Arbor Brasil Industria de Bebidas Ltda
Baraima S.A. le C.V..
Bebidas RTD S.A.C.
BEPENSA, S.A.. le C.V..
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Latin America RTDs Market Size 2020-2030
Chart Latin America RTDs Market, Croissance nette, 2020-2030
Chart Latin America RTDs Market, Taux de croissance, 2020-2030
Table Latin America RTDs Market by Product Type, 2020-2030
Chart Latin America RTDs Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Latin America RTDs Market by Product Type, 2020-2030
Table Latin America RTDs Market by Packaging Type, 2020-2030
Chart Latin America RTDs Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Latin America RTDs Market by Packaging Type, 2020-2030
Table Latin America RTDs Market by Distribution Channel, 2020-2030
Chart Latin America RTDs Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Latin America RTDs Market by Distribution Channel, 2020-2030
Table Latin America RTDs Market by Country, 2020-2030
Chart Latin America RTDs Market by Country, TCAC historique et prévisionnel, 2020-2030
Chart Latin America RTDs Market by Country, 2020-2030
Table Latin America RTDs Market Share (%), par les entreprises, 2020-2024
Chart Latin America RTDs Market, par les entreprises, 2024
Table Latin America RTDs Market Share (%), par marques, 2020-2024
Chart Latin America RTDs Market, par marques, 2024
Tableau Amérique Latine – Population (Des millions) et prévisions
Tableau Amérique Latine – Indice des prix à la consommation (IPC) et prévisions
Tableau Amérique Latine – Produit intérieur brut et prévisions
Table Latin America RTDs Market: Dépenses en proportion du PIB (%)
Table Latin America RTDs Market: Consommation par habitant (Population)
Entreprises mentionnées
Key industry players examined in this Latin America RTDs market analysis comprise:
AB InBev
Arbor Brasil Industria de Bebidas Ltda
Baraima S.A. le C.V..
Bebidas RTD S.A.C.
BEPENSA, S.A.. le C.V..
Société Brown-Forman
Cartavio Rum Company S.A.C.
Cepas Argentinas S.A.
Companhia Muller de Bebidas Ltda
Société Cervecerias Unidas S.A..
Cooperativa Agricola Pisquera Elqui Limitada (CAPEL)
Corporacion Azende S.A.
Destilados Argentinos S.A.
Diageo SA
E. & J.. Gallo Winery
Florida Ice and Farm Company S.A.
Global Marketing & Sales, Inc..
Grupo Penaflor S.A.
Industrias Licoreras de Guatemala
Mark Anthony Group Inc.
Phusion Projects, LLC
Premium Brands Chile S.p.A.
Productos de Uva, S.A.. le C.V..
Quala S.A.
La société Coca-Cola
Valle Redondo, S.A.. De C.V.
Xeque Mate Bebidas