Vietnam’s RTD tea market is expected to reach USD 1,429.4 millions par 2030, en expansion à un taux de croissance annuel composé de 2.8%. While headline growth remains moderate, the category is demonstrating increasing structural clarity, with performance shaped more by channel resilience, product innovation and health-oriented repositioning than by broad-based consumption expansion. In a context of heightened economic pressure, RTD tea has shown relative stability within the non-alcoholic beverages landscape.
Demand patterns are becoming more differentiated. Consumer spending in retail channels is increasingly cautious, prompting manufacturers to rely on multipack formats, value optimisation and convenience to sustain purchase frequency. By contrast, foodservice demand has remained comparatively resilient, supported by the recovery of out-of-home consumption and tourism activity, and has emerged as a key pillar underpinning overall market performance. En même temps, RTD tea is facing intensifying competition from freshly prepared tea drinks offered in convenience-led formats, which attract younger urban consumers with perceptions of freshness and reduced additives.
These competitive pressures are accelerating supply-side adjustment. Manufacturers are placing greater emphasis on low-sugar reformulation, localised flavour development and functional storytelling to reinforce differentiation and health credentials. Tropical fruit profiles, herbal infusions and regionally inspired flavours are increasingly deployed to enhance relevance, while functional cues linked to energy, relaxation and everyday wellbeing are being used to anchor consumption occasions. This shift reflects a broader move away from generic refreshment toward more purpose-driven positioning.
Regarder vers l'avenir, anticipated taxation on sugar-sweetened beverages is set to further reshape both pricing and product structures, amplifying the relative attractiveness of low- and zero-sugar RTD tea and accelerating reformulation efforts. Channel evolution will also continue to influence category dynamics, as modern retail, e-commerce and convenience formats gain share through wider coverage, experiential retailing and digital engagement, while traditional small-scale outlets gradually lose prominence. Overall, Vietnam’s RTD tea market is transitioning from a phase of scale-led growth to one defined by structural optimisation, with sustainable performance increasingly dependent on health value, channel alignment and innovation capability.
Soutenu par mis à jour 2025 données, ce rapport de marché capture les principales tendances, changements de marché, and growth expectations within the RTD tea sector in Vietnam. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Liters/VND/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Vietnam RTD tea market is classified into the following segments:
Taper – par ex., no/low-sugar RTD tea, regular RTD tea
Flavor – par ex., thé noir, fruits et tisane, thé vert, Oolong tea, autres
Canal de distribution – par ex., bars et HoReCa, dépanneurs, commerce électronique, hypermarchés, petites épiceries, supermarchés, magasin de tabac/alcool/thé, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the RTD tea market in Vietnam, highlighting dominant firms and brand-level movements. Companies profiled include: JG Summit Holdings, Inc., Kirin Holdings Co., Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, Tan Hiep Phat Beverage Group (THP), Tan Quang Minh Manufacture & Trading Co., Ltd., Automate Unilever, Uni-President Enterprises Corporation, etc..
Market share data is presented for top-performing companies in the overall RTD tea sector, as well as for individual segments such as RTD tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea, enabling a granular view of competitive dynamics.
Analyse des parts de marché couverte dans le rapport:
Vietnam RTD tea market share
Vietnam still RTD tea market share
Vietnam regular RTD tea market share
Vietnam reduced-sugar RTD tea market share
Pourquoi choisir ce rapport?
Conçu comme un instantané de données concis mais approfondi, cette publication est conçue pour les professionnels recherchant des, opportun, et des informations quantitatives exploitables. Que vous soyez un entrant sur le marché, investisseur, ou joueur confirmé, le rapport est conçu pour soutenir des décisions commerciales solides en toute confiance.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Vietnam RTD Tea Market – Analyse des types
Vietnam RTD Tea Market – Flavor Analysis
Vietnam RTD Tea Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
JG Summit Holdings, Inc..
Kirin Holdings Co., Ltée.
Sapporo Holdings Limited
Suntory Holdings Limited
Tan Hiep Phat Beverage Group (THP)
Tan Quang Minh Manufacture & Trading Co., Ltée.
Automate Unilever
Uni-President Enterprises Corporation
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Vietnam RTD Tea Market 2020-2030
Chart Vietnam RTD Tea Market, Croissance nette, 2020-2030
Chart Vietnam RTD Tea Market, Taux de croissance, 2020-2030
Table Vietnam RTD Tea Market by Type, 2020-2030
Chart Vietnam RTD Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Vietnam RTD Tea Market by Type, 2020-2030
Table Vietnam RTD Tea Market by Flavor, 2020-2030
Chart Vietnam RTD Tea Market by Flavor, TCAC historique et prévisionnel, 2020-2030
Chart Vietnam RTD Tea Market by Flavor, 2020-2030
Table Vietnam RTD Tea Market by Distribution Channel, 2020-2030
Chart Vietnam RTD Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Vietnam RTD Tea Market by Distribution Channel, 2020-2030
Table Vietnam RTD Tea Market Share (%), par les entreprises, 2020-2025
Chart Vietnam RTD Tea Market, par les entreprises, 2025
Table Vietnam RTD Tea Market Share (%), par marques, 2020-2025
Chart Vietnam RTD Tea Market, par marques, 2025
Table Vietnam – Population (Des millions) et prévisions
Table Vietnam – Indice des prix à la consommation (IPC) et prévisions
Table Vietnam – Produit intérieur brut et prévisions
Table Vietnam RTD Tea Market: Dépenses en proportion du PIB (%)
Table Vietnam RTD Tea Market: Consommation par habitant (Population)