From a value base that is set to expand by USD 7.1 million between 2025 et 2030, the RTD tea market in Georgia is projected to grow at a compound annual rate of 5.78%, reflecting a phase of steady but structurally evolving expansion. While the absolute market size remains relatively modest, the forecast trajectory underscores a gradual strengthening of demand fundamentals rather than a short-term rebound, positioning RTD tea as an increasingly relevant category within the country’s non-alcoholic beverages landscape.
At a structural level, market growth is being jointly underpinned by rising health awareness and sustained demand for convenience-oriented consumption. As consumers become more proactive in moderating intake of high-sugar carbonated soft drinks, RTD tea is gaining traction as a perceived healthier alternative that retains the immediacy and portability of ready-to-drink formats. This shift is supporting broader penetration across both everyday consumption occasions and on-the-go scenarios, reinforcing the category’s role as a functional substitute rather than a discretionary indulgence.
The current product mix remains anchored in traditional still RTD tea, with low-sugar and reduced-sugar variants still at an early stage of development. Limited consumer familiarity and a relatively narrow product offering have constrained faster adoption of these healthier formulations. However, this underdevelopment also points to a clear medium- to long-term structural opportunity, as incremental improvements in consumer education and portfolio diversification could unlock higher-value growth beyond baseline volume expansion.
From a channel perspective, the continued rollout of modern convenience-led retail formats has materially improved product accessibility and shelf visibility, acting as a primary catalyst for category uptake. E-commerce and other emerging channels play a complementary role by extending reach and reinforcing consumer engagement, rather than displacing physical retail. En même temps, competitive dynamics are increasingly tilting toward price and promotional intensity, reflecting heightened consumer sensitivity to value for money. As lower-priced alternatives proliferate, brand loyalty risks being diluted, suggesting that future market expansion is likely to be characterised by more rational, value-driven growth rather than margin-led acceleration.
Developed to support market planning and channel strategy, this data report maps out the RTD tea market in Georgia. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Liters/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The segmentation of the Georgia RTD tea market is outlined below:
Canal de distribution – par ex., bars et HoReCa, dépanneurs, commerce électronique, forecourts, hypermarchés, petites épiceries, supermarchés, vente, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
Market share analysis is included for the RTD tea industry in Georgia, shedding light on the relative scale and market presence of major firms. Leading companies include: Geoplant Ltd, The Coca-Cola Company, Automate Unilever, etc..
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Pourquoi choisir ce rapport?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Georgia RTD Tea Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
Geoplant Ltd
The Coca-Cola Company
Automate Unilever
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Georgia RTD Tea Market 2020-2030
Chart Georgia RTD Tea Market, Croissance nette, 2020-2030
Chart Georgia RTD Tea Market, Taux de croissance, 2020-2030
Table Georgia RTD Tea Market by Distribution Channel, 2020-2030
Chart Georgia RTD Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Georgia RTD Tea Market by Distribution Channel, 2020-2030
Table Georgia RTD Tea Market Share (%), par les entreprises, 2020-2025
Chart Georgia RTD Tea Market, par les entreprises, 2025
Table Georgia RTD Tea Market Share (%), par marques, 2020-2025
Chart Georgia RTD Tea Market, par marques, 2025
Table Georgia – Population (Des millions) et prévisions
Table Georgia – Indice des prix à la consommation (IPC) et prévisions
Table Georgia – Produit intérieur brut et prévisions
Table Georgia RTD Tea Market: Dépenses en proportion du PIB (%)
Table Georgia RTD Tea Market: Consommation par habitant (Population)