The Eastern Europe RTD tea market is projected to expand from USD 2.9 milliards en 2025 en USD 3.8 milliards par 2030, representing a compound annual growth rate of 5.48%. This outlook signals a phase of consistent, region-wide growth, albeit one increasingly defined by structural transformation rather than uniform volume expansion across markets.
At a regional level, market development is being shaped by the interplay of evolving health perceptions, macroeconomic pressure and a changing regulatory environment. Consumers across Eastern Europe continue to reduce their reliance on high-sugar carbonated beverages, allowing RTD tea to retain baseline relevance through its positioning as a comparatively healthier and more restrained soft drink option. Reduced-sugar, sugar-free and more natural formulations are steadily becoming central to category evolution. En même temps, elevated price sensitivity, economic uncertainty and the impact of sugar taxation, recycling schemes and other policy measures are weighing on impulse-led and on-the-go consumption, resulting in a more cautious overall growth profile.
Within this context, the market is exhibiting clear internal differentiation. Traditional still RTD tea faces volume constraints in several countries, while sub-categories emphasising functionality, fermentation, carbonation and lifestyle-driven experiences are demonstrating greater resilience. Products such as kombucha, carbonated RTD tea and other differentiated formats are increasingly acting as engines of engagement, supporting category vitality and underpinning medium- to long-term recovery expectations despite near-term consumption pressures.
Channel dynamics are also evolving in line with these shifts. Modern retail continues to anchor sales volumes, but discount retail and online channels are gaining share as consumers prioritise value and convenience. This has intensified competition and reinforced market segmentation by price and proposition. Overall, the Eastern Europe RTD tea market has moved decisively away from a scale-led growth model toward one focused on structural optimisation and value redefinition, with future expansion increasingly dependent on health-oriented positioning, product differentiation and the deepening of sustainability narratives rather than on pure consumption growth.
This data-centric report offers a comprehensive overview of the RTD tea market in Eastern Europe. Updated in 2025, it delivers detailed historical data from 2020 des projections prospectives et prospectives à travers 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Liters/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The following outlines the segmentation of the Eastern Europe RTD tea market:
Type de produit – par ex., RTD sparkling tea, still RTD tea
Taper – par ex., no/low-sugar RTD tea, regular RTD tea
Canal de distribution – par ex., bars et HoReCa, dépanneurs, discounters, commerce électronique, parvis, hypermarchés, petites épiceries, supermarchés, autres
Country – par ex., Russia, Poland, Romania, Czech Republic, Hungary, Ukraine, Slovakia, Bulgaria, Croatia, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
The study outlines the distribution of market share among key players in the RTD tea industry in Eastern Europe, offrant une visibilité sur la domination de la marque et le leadership du marché. Les principaux participants comprennent: Acqua Minerale San Benedetto S.p.A., Asteriscos & Reticencias, S.A., BeLife d.o.o., Brothers & Sisters Sp. zo.o., Eat Easy TOV, Ekipa Products d.o.o., Eko-Wital Sp. zo.o., Forever Young Kombucha Sp. zo.o., Fortenova Grupa d.d., Hell Energy Magyarorszag Kft, Herbapol Lublin S.A., Hermann Pfanner Getranke GmbH, Hornell Brewing Co., Kofola CeskoSlovensko a.s., Komvida Kombucha SL, M Wolska Sp. j., Mattoni 1873 a.s., Nectar d.o.o., Nestlé S.A., Premium Rosa Sp. z o. o., Rauch Fruchtsaefte GmbH & Co OG, SOTI Natural Sp. z o. o., Stanic d.o.o., La société Coca-Cola, Automate Unilever, etc..
Market share data is presented for top-performing companies in the overall RTD tea sector, as well as for individual segments such as RTD tea, RTD sparkling tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea, enabling a granular view of competitive dynamics.
Analyse des parts de marché couverte dans le rapport:
Eastern Europe RTD tea market share
Eastern Europe RTD sparkling tea market share
Eastern Europe still RTD tea market share
Eastern Europe regular RTD tea market share
Eastern Europe reduced-sugar RTD tea market share
Pourquoi choisir ce rapport?
Conçu comme un instantané stratégique riche en données, le rapport fournit des renseignements opportuns et fiables pour soutenir les décisions lors de l'entrée sur le marché, évaluation des investissements, planification de la chaîne d'approvisionnement, et analyse comparative concurrentielle. Que vous soyez investisseur, fabricant, distributeur, ou consultant, ce rapport offre une valeur exploitable.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Eastern Europe RTD Tea Market – Analyse des types de produits
Eastern Europe RTD Tea Market – Analyse des types
Eastern Europe RTD Tea Market – Analyse des canaux de distribution
Eastern Europe RTD Tea Market – Country Analysis
Analyse des actions de l’entreprise
Acqua Minerale San Benedetto S.p.A.
Asteriscos & Reticencias, S.A..
BeLife d.o.o.
Brothers & Sisters Sp. zo.o.
Eat Easy TOV
Ekipa Products d.o.o.
Eko-Wital Sp. zo.o.
Forever Young Kombucha Sp. zo.o.
Fortenova Grupa d.d.
Hell Energy Magyarorszag Kft
Herbapol Lublin S.A.
Hermann Pfanner Getranke GmbH
Hornell Brewing Co.
Kofola CeskoSlovensko a.s.
Komvida Kombucha SL
M Wolska Sp. j.
Mattoni 1873 a.s.
Nectar d.o.o.
Nestlé S.A..
Premium Rosa Sp. z o. o.
Rauch Fruchtsaefte GmbH & Co OG
SOTI Natural Sp. z o. o.
Stanic d.o.o.
La société Coca-Cola
Automate Unilever
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Eastern Europe RTD Tea Market 2020-2030
Chart Eastern Europe RTD Tea Market, Croissance nette, 2020-2030
Chart Eastern Europe RTD Tea Market, Taux de croissance, 2020-2030
Table Eastern Europe RTD Tea Market by Product Type, 2020-2030
Chart Eastern Europe RTD Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Eastern Europe RTD Tea Market by Product Type, 2020-2030
Table Eastern Europe RTD Tea Market by Type, 2020-2030
Chart Eastern Europe RTD Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Eastern Europe RTD Tea Market by Type, 2020-2030
Table Eastern Europe RTD Tea Market by Distribution Channel, 2020-2030
Chart Eastern Europe RTD Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Eastern Europe RTD Tea Market by Distribution Channel, 2020-2030
Table Eastern Europe RTD Tea Market by Country, 2020-2030
Chart Eastern Europe RTD Tea Market by Country, TCAC historique et prévisionnel, 2020-2030
Chart Eastern Europe RTD Tea Market by Country, 2020-2030
Table Eastern Europe RTD Tea Market Share (%), par les entreprises, 2020-2025
Chart Eastern Europe RTD Tea Market, par les entreprises, 2025
Table Eastern Europe RTD Tea Market Share (%), par marques, 2020-2025
Chart Eastern Europe RTD Tea Market, par marques, 2025
Table Eastern Europe – Population (Des millions) et prévisions
Table Eastern Europe – Indice des prix à la consommation (IPC) et prévisions
Table Eastern Europe – Produit intérieur brut et prévisions
Table Eastern Europe RTD Tea Market: Dépenses en proportion du PIB (%)
Table Eastern Europe RTD Tea Market: Consommation par habitant (Population)