Australia’s RTD tea market is expected to add USD 30.7 million in value between 2025 et 2030, corresponding to a modest compound annual growth rate of around 1.5%. This trajectory points to a category that is expanding steadily rather than rapidly, reflecting its relatively mature status within the broader non-alcoholic beverages landscape. Growth is increasingly incremental and structurally driven, underpinned by gradual shifts in consumer preferences rather than by step-change increases in consumption.
Health perception remains the primary pillar supporting category development. RTD tea continues to benefit from its positioning as a lower-burden alternative to traditional soft drinks, aligning with consumer demand for lighter, everyday beverages. Reduced-sugar and sugar-free formulations are central to this appeal, as consumers seek to balance functionality, natural ingredients and suitability for regular consumption. This has enabled RTD tea to broaden its reach beyond niche audiences, even as overall demand growth remains contained.
Cultural diversification is also shaping market dynamics. The expanding Asian-origin population, alongside growing mainstream interest in Asian food and beverage culture, has increased acceptance of cold-brew tea formats and a wider range of tea flavours. This cultural crossover is gradually normalising RTD tea consumption among a broader consumer base, supporting steady penetration gains rather than rapid adoption. In parallel, continued expansion of retail and e-commerce channels is improving visibility and accessibility, lowering barriers to trial and encouraging repeat purchase.
Product innovation remains a key enabler within this measured growth environment. Developments centred on flavour variety, health-oriented positioning and convenience-led formats are reinforcing RTD tea’s competitiveness within the low-calorie beverage segment. Overall, Australia’s RTD tea market is evolving along a path shaped jointly by health consciousness and cultural openness, with improvements in channel reach and product structure supporting a stable, sustainable growth outlook rather than aggressive expansion.
Updated in 2025, this authoritative report delivers accurate and up-to-date data on the RTD tea sector in Australia. It includes historical figures from 2020 onward, coupled with projections through 2030, offering a well-rounded view of market size evolution and future growth outlook.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Liters/AUD/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The segmentation of the Australia RTD tea market is outlined below:
Type de produit – par ex., RTD sparkling tea, still RTD tea
Taper – par ex., no/low-sugar RTD tea, regular RTD tea
Flavor – par ex., thé noir, Kombucha, autres
Canal de distribution – par ex., bars et HoReCa, dépanneurs, discounters, commerce électronique, forecourts, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
This report presents market share figures for top companies operating in the RTD tea sector in Australia, highlighting brand reach and competitive footprint. Notable participants include: Hornell Brewing Co., Ito En, Ltd., Nexba Pty Ltd., Remedy Drinks Ltd., Soulfresh Global Pty. Ltd., The Coca-Cola Company, Automate Unilever, Yeo Hiap Seng Limited, etc..
This report delivers comprehensive market share data for key players in the total RTD tea market, complemented by segment-specific analysis for RTD tea, RTD sparkling tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea categories.
Analyse des parts de marché couverte dans le rapport:
Australia RTD tea market share
Australia RTD sparkling tea market share
Australia still RTD tea market share
Australia regular RTD tea market share
Australia reduced-sugar RTD tea market share
Pourquoi choisir ce rapport?
Conçu comme un résumé, aperçu du marché riche en données, ce rapport est idéal pour les parties prenantes qui recherchent des informations en temps opportun, fiable, et des idées stratégiques. Que vous soyez investisseur, opérateur, consultant, ou fournisseur, la structure basée sur les données prend en charge la confiance, prise de décision fondée sur des données probantes.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Australia RTD Tea Market – Analyse des types de produits
Australia RTD Tea Market – Analyse des types
Australia RTD Tea Market – Flavor Analysis
Australia RTD Tea Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
Hornell Brewing Co.
Ito En, Ltée.
Nexba Pty Ltd.
Remedy Drinks Ltd.
Soulfresh Global Pty. Ltée.
The Coca-Cola Company
Automate Unilever
Yeo Hiap Seng Limited
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Australia RTD Tea Market 2020-2030
Chart Australia RTD Tea Market, Croissance nette, 2020-2030
Chart Australia RTD Tea Market, Taux de croissance, 2020-2030
Table Australia RTD Tea Market by Product Type, 2020-2030
Chart Australia RTD Tea Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Australia RTD Tea Market by Product Type, 2020-2030
Table Australia RTD Tea Market by Type, 2020-2030
Chart Australia RTD Tea Market by Type, TCAC historique et prévisionnel, 2020-2030
Chart Australia RTD Tea Market by Type, 2020-2030
Table Australia RTD Tea Market by Flavor, 2020-2030
Chart Australia RTD Tea Market by Flavor, TCAC historique et prévisionnel, 2020-2030
Chart Australia RTD Tea Market by Flavor, 2020-2030
Table Australia RTD Tea Market by Distribution Channel, 2020-2030
Chart Australia RTD Tea Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Australia RTD Tea Market by Distribution Channel, 2020-2030
Table Australia RTD Tea Market Share (%), par les entreprises, 2020-2025
Chart Australia RTD Tea Market, par les entreprises, 2025
Table Australia RTD Tea Market Share (%), par marques, 2020-2025
Chart Australia RTD Tea Market, par marques, 2025
Table Australia – Population (Des millions) et prévisions
Table Australia – Indice des prix à la consommation (IPC) et prévisions
Table Australia – Produit intérieur brut et prévisions
Table Australia RTD Tea Market: Dépenses en proportion du PIB (%)
Table Australia RTD Tea Market: Consommation par habitant (Population)