The home care market in Oman is expected to register solid growth, with market value rising from USD 214.5 millions en 2025 en USD 306.0 millions par 2030, reflecting a compound annual growth rate of 7.36%. This trajectory underscores the country’s ongoing socioeconomic transformation, as rising disposable incomes and continued urbanisation reshape domestic consumption habits and elevate hygiene standards. The modern Omani household is increasingly placing a premium on cleanliness and well-being, driving greater uptake of purpose-built home care solutions across laundry care, surface cleaners, and air care.
This evolving consumer landscape is also being reinforced by structural shifts in retail, particularly the growing prominence of e-commerce platforms. The expansion of online channels is introducing both convenience and pricing transparency to a traditionally store-dominated segment, unlocking new access points for time-sensitive and digitally connected consumers. While modern trade and independent small grocers remain relevant, the digital channel is gaining traction as a destination for value-conscious shoppers seeking a wider assortment, bundled promotions, and direct-to-home delivery.
As demand intensifies across both essential and discretionary categories, opportunities are emerging for brands to differentiate through product innovation and digital-first engagement. The convergence of hygiene consciousness and convenience-driven purchasing is expected to support a sustained premiumisation trend within urban centres, while mass-market offerings continue to cater to broader demographic segments. In this context, Oman’s home care sector is set to evolve into a more dynamic, multi-channel market, supported by shifting consumer preferences and a conducive economic environment.
This report provides a comprehensive analysis of the Oman home care market, combining historical data from 2020 à 2024 with forward-looking projections through 2030. It examines market size, taux de croissance, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, y compris le type de produit et le canal de distribution, enabling stakeholders to identify opportunities and make informed strategic decisions.
Points saillants du rapport
Providing a forward-looking view of the Oman home care market, this report presents size estimates from 2020 à 2030, with figures in (Tons/OMR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – type de produit et canal de distribution – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 à 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Segmentation du marché
The segmentation of the Oman home care market is outlined below:
Type de produit – par ex., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, autres), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (rim blocks/liquids, toilet liquids/foam)
Canal de distribution – par ex., dépanneurs, discounters, commerce électronique, general merchandise stores, hypermarchés, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the home care market in Oman, highlighting dominant firms and brand-level movements.
Al Sharhan Industries
Henkel AG & Co. KGaA
Oman Chemical Co. LLC
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc..
The Bolton Group
The Clorox Company
The National Detergent Company S.A.O.G.
Le Procter & Société de jeu (P.&G)
Automate Unilever
Cette section aide les parties prenantes à évaluer la concentration du marché, identifier les opportunités de partenariat, et suivre les changements de leadership.
Pourquoi choisir ce rapport?
Access accurate and up-to-date market size data for the Oman home care sector.
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Comprendre la dynamique sous-jacente du marché grâce à une analyse experte des moteurs de croissance, barrières, et changements structurels.
Identifiez les domaines d'investissement attrayants en suivant les catégories à croissance rapide et les modes de consommation émergents..
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Principales conclusions
Segmentation du marché
Aperçu du marché
Oman Home Care Market – Analyse des types de produits
Oman Home Care Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
Al Sharhan Industries
Henkel AG & Co. KGaA
Oman Chemical Co. LLC
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc..
The Bolton Group
The Clorox Company
The National Detergent Company S.A.O.G.
Le Procter & Société de jeu (P.&G)
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Oman Home Care Market 2020-2030
Chart Oman Home Care Market, Croissance nette, 2020-2030
Chart Oman Home Care Market, Taux de croissance, 2020-2030
Table Oman Home Care Market by Product Type, 2020-2030
Chart Oman Home Care Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Oman Home Care Market by Product Type, 2020-2030
Table Oman Home Care Market by Distribution Channel, 2020-2030
Chart Oman Home Care Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Oman Home Care Market by Distribution Channel, 2020-2030
Table Oman Home Care Market Share (%), par les entreprises, 2020-2024
Chart Oman Home Care Market, par les entreprises, 2024
Table Oman Home Care Market Share (%), par marques, 2020-2024
Chart Oman Home Care Market, par marques, 2024
Table Oman – Population (Des millions) et prévisions
Table Oman – Indice des prix à la consommation (IPC) et prévisions
Table Oman – Produit intérieur brut et prévisions
Table Oman Home Care Market: Dépenses en proportion du PIB (%)
Table Oman Home Care Market: Consommation par habitant (Population)