Tanzania coffee sales are projected to increase by USD 54.6 million between 2025 et 2030, reflecting a compound annual growth rate of 6.5%. Expansion is supported by steady demographic growth and accelerating urbanisation, which are broadening the consumer base and reinforcing habitual hot beverage consumption. Affordable pricing and wide availability continue to anchor demand across income tiers, ensuring that hot beverages retain a central position in both rural and urban households. Volume growth remains closely linked to population dynamics, while incremental value gains are gradually emerging through format diversification.
Mainstream black coffee formats continue to dominate, particularly in lower-income segments where loose and minimally packaged products remain prevalent due to cost considerations. Cependant, the expansion of the urban middle class is fostering rising demand for packaged and more premium-positioned offerings, including convenient single-serve and branded variants. As Tanzania is also a significant producer, domestic consumption still accounts for a relatively modest share of total output, prompting renewed emphasis on stimulating local uptake as a means of mitigating export concentration risk. Culturally embedded preparation styles reinforce consumption frequency and embed the category firmly within household and social rituals.
En même temps, product segmentation is gradually widening. Health-oriented and differentiated variants are gaining traction among urban, higher-income and female consumers, supported by growing awareness around wellness and weight management. Nonetheless, the pace of premium penetration is moderated by enduring price sensitivity and entrenched preferences for basic loose formats in rural areas. This results in a layered market structure where mass-market demand coexists with emerging niche segments.
Competitive dynamics are largely shaped by domestic manufacturers, which benefit from established brand equity and extensive distribution reach. Imported brands face constraints related to pricing and channel coverage, limiting their expansion potential. Distribution remains centred on neighbourhood retail outlets that cater to frequent, small-value purchases, while modern supermarkets are increasing their relevance for packaged and higher-value products. E-commerce penetration remains modest overall but is rising steadily among urban professionals. Over the medium term, Tanzania’s market is expected to continue evolving from a foundation of entrenched consumption toward gradual upgrading in packaging, premiumisation and health positioning, even as competition from alternative beverages tempers the speed of structural transformation.
This structured market report presents a detailed view of the coffee industry in Tanzania. Updated in 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tonnes/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The segmentation of the Tanzania coffee market is outlined below:
Type de produit – par ex., ground coffee, instant coffee, whole beans
Canal de distribution – par ex., bars et HoReCa, forecourts, hypermarchés, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
Updated market share data for major industry players in Tanzania coffee market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Afri Tea and Coffee Blenders (1963) Ltd., C. Dorman Ltd., Chai Bora Limited, Nestlé S.A., Tanganyika Instant Coffee Public Limited Company (TANICA PLC), etc..
Cette section aide les parties prenantes à évaluer la concentration du marché, identifier les opportunités de partenariat, et suivre les changements de leadership.
Pourquoi choisir ce rapport?
Conçu comme un résumé, aperçu du marché riche en données, ce rapport est idéal pour les parties prenantes qui recherchent des informations en temps opportun, fiable, et des idées stratégiques. Que vous soyez investisseur, opérateur, consultant, ou fournisseur, la structure basée sur les données prend en charge la confiance, prise de décision fondée sur des données probantes.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Tanzania Coffee Market – Analyse des types de produits
Tanzania Coffee Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Afri Tea and Coffee Blenders (1963) Ltée.
C. Dorman Ltd.
Chai Bora Limited
Nestlé S.A..
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Tanzania Coffee Market Size 2020-2030
Chart Tanzania Coffee Market, Croissance nette, 2020-2030
Chart Tanzania Coffee Market, Taux de croissance, 2020-2030
Table Tanzania Coffee Market by Product Type, 2020-2030
Chart Tanzania Coffee Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Tanzania Coffee Market by Product Type, 2020-2030
Table Tanzania Coffee Market by Distribution Channel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, 2020-2030
Table Tanzania Coffee Market Share (%), par les entreprises, 2020-2025
Chart Tanzania Coffee Market, par les entreprises, 2025
Table Tanzania Coffee Market Share (%), par marques, 2020-2025
Chart Tanzania Coffee Market, par marques, 2025
Table Tanzania – Population (Des millions) et prévisions
Table Tanzania – Indice des prix à la consommation (IPC) et prévisions
Table Tanzania – Produit intérieur brut et prévisions
Table Tanzania Coffee Market: Dépenses en proportion du PIB (%)
Table Tanzania Coffee Market: Consommation par habitant (Population)
Entreprises mentionnées
This report profiles the following Tanzania Coffee companies:
Afri Tea and Coffee Blenders (1963) Ltée.
C. Dorman Ltd.
Chai Bora Limited
Nestlé S.A..
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)