Italy’s bottled water market, forecast to reach USD 9.4 milliards en 2025, is expected to expand at a modest compound annual growth rate of 1.71% à travers 2030. Operating within a highly mature beverage landscape, the category continues to post incremental gains, supported by its entrenched role in daily consumption. Bottled water benefits from a strong health-oriented positioning, emphasising natural origin, low sugar content and affordability, attributes that resonate in a price-sensitive environment and underpin stable baseline demand.
Sparkling mineral water remains central to Italy’s consumption culture, with product upgrades focused on stronger carbonation and enhanced sensory experience helping to defend value. En même temps, flavoured and functional variants represent the most dynamic segments within the category. Health-driven shifts away from high-sugar beverages are channeling demand toward products positioned around vitamin fortification, electrolyte replenishment and, increasingly, niche concepts such as protein-enhanced hydration. These value-added formats are contributing to structural upgrading, even as overall market expansion remains constrained by maturity.
Nonetheless, competitive pressures are intensifying. The category faces substitution from other premium and functional soft drinks, while a gradual reallocation of consumer spending toward out-of-home experiences is limiting incremental at-home volume growth. En réponse, brand strategies are evolving to emphasise emotional resonance, local heritage and sustainability credentials, reinforcing differentiation in a crowded marketplace. Environmental considerations and responsible sourcing narratives are becoming more prominent as part of broader brand value propositions.
The competitive landscape remains concentrated at the top, with leading players leveraging brand equity and innovation capabilities to sustain share. Retail private labels continue to hold significant weight in traditional segments, benefiting from price competitiveness, and are increasingly extending into flavoured and functional propositions. Smaller operators are carving out selective opportunities through targeted innovation and regional positioning. In distribution, supermarkets remain the primary channel, while discount retailers continue to expand on the back of value appeal. Vending and online platforms are gaining traction, reflecting consumer preference for convenience and efficient delivery. Dans l'ensemble, Italy’s bottled water market is characterised by modest growth within a mature framework, where health-led upgrading, selective premiumisation and channel diversification define the next phase of development.
Offering a deep dive into the bottled water industry in Italy, this report – updated in 2025 – features market data from 2020 onward and projections to 2030. It equips professionals with actionable insights based on a robust data foundation for strategic assessment and planning.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Litres/EUR/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Italy bottled water market is classified into the following segments:
Type de produit – par ex., flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water
Type d'emballage – par ex., carton bottles, bouteilles en verre, metal cans and bottles, PET bottles
Canal de distribution – par ex., bars et HoReCa, dépanneurs, discounters, commerce électronique, magasins d'alimentation et de boissons, hypermarchés, petites épiceries, supermarchés, vente, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
This section delivers market share statistics for the bottled water market in Italy, aider les lecteurs à évaluer les performances de la marque et la dynamique concurrentielle. Les principaux acteurs présentés incluent: Acqua Fiuggi, Acqua Minerale San Benedetto S.p.A., Acque Minerali d’Italia S.p.A., CoGeDi International SpA, Danone S.A., Fonti di Vinadio S.p.A., LGR Holding S.p.A., MANIVA SpA, Nestlé S.A., Refresco Holding B.V., S.I.CON srl – Societa Italiana Contenitori, SGAM S.p.A. (Acqua Lete), Sorgente Santa Croce SpA, La société Coca-Cola, etc..
Market share data is presented for top-performing companies in the overall bottled water sector, as well as for individual segments such as bottled water, flavored water, sparkling flavored water, still flavored water, functional water, sparkling water, sparkling natural mineral water, sparkling purified water, still water and still natural mineral water, permettant une vue granulaire de la dynamique concurrentielle.
Analyse des parts de marché couverte dans le rapport:
Italy bottled water market share
Italy flavored water market share
Italy sparkling flavored water market share
Italy still flavored water market share
Italy functional water market share
Italy sparkling water market share
Italy sparkling natural mineral water market share
Italy sparkling purified water market share
Italy still water market share
Italy still natural mineral water market share
Pourquoi choisir ce rapport?
Conçu comme un résumé, aperçu du marché riche en données, ce rapport est idéal pour les parties prenantes qui recherchent des informations en temps opportun, fiable, et des idées stratégiques. Que vous soyez investisseur, opérateur, consultant, ou fournisseur, la structure basée sur les données prend en charge la confiance, prise de décision fondée sur des données probantes.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Italy Bottled Water Market – Analyse des types de produits
Italy Bottled Water Market – Analyse du type d'emballage
Italy Bottled Water Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Acqua Fiuggi
Acqua Minerale San Benedetto S.p.A.
Acque Minerali d’Italia S.p.A.
CoGeDi International SpA
Danone S.A..
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Italy Bottled Water Market Size 2020-2030
Chart Italy Bottled Water Market, Croissance nette, 2020-2030
Chart Italy Bottled Water Market, Taux de croissance, 2020-2030
Table Italy Bottled Water Market by Product Type, 2020-2030
Chart Italy Bottled Water Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Italy Bottled Water Market by Product Type, 2020-2030
Table Italy Bottled Water Market by Packaging Type, 2020-2030
Chart Italy Bottled Water Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Italy Bottled Water Market by Packaging Type, 2020-2030
Table Italy Bottled Water Market by Distribution Channel, 2020-2030
Chart Italy Bottled Water Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Italy Bottled Water Market by Distribution Channel, 2020-2030
Table Italy Bottled Water Market Share (%), par les entreprises, 2020-2025
Chart Italy Bottled Water Market, par les entreprises, 2025
Table Italy Bottled Water Market Share (%), par marques, 2020-2025
Chart Italy Bottled Water Market, par marques, 2025
Table Italy – Population (Des millions) et prévisions
Table Italy – Indice des prix à la consommation (IPC) et prévisions
Table Italy – Produit intérieur brut et prévisions
Table Italy Bottled Water Market: Dépenses en proportion du PIB (%)
Table Italy Bottled Water Market: Consommation par habitant (Population)
Entreprises mentionnées
This report profiles the following Italy Bottled Water companies:
Acqua Fiuggi
Acqua Minerale San Benedetto S.p.A.
Acque Minerali d’Italia S.p.A.
CoGeDi International SpA
Danone S.A..
Fonti di Vinadio S.p.A.
LGR Holding S.p.A.
MANIVA SpA
Nestlé S.A..
Refresco Holding B.V.
S.I.CON srl – Societa Italiana Contenitori
SGAM S.p.A. (Acqua Lete)
Sorgente Santa Croce SpA
La société Coca-Cola