New Zealand’s beauty and personal care market is projected to expand from USD 1.4 milliards en 2025 en USD 1.7 milliards par 2030, représentant un taux de croissance annuel composé de 4.72%. The industry is demonstrating relative resilience despite ongoing macroeconomic pressures, with volumes returning to modest growth even as value expansion moderates. Inflation has eased from earlier peaks, yet elevated living costs continue to constrain discretionary budgets, resulting in more deliberate and value-conscious purchasing behaviour.
Consumers are trimming non-essential expenditure while continuing to treat personal care as a daily necessity, particularly in core cleansing and maintenance categories where purchase frequency remains stable. Trading patterns have become more fluid, with shoppers moving between mass and premium offerings depending on perceived value. In periods of economic softness, a discernible “lipstick effect” has supported selective indulgence, as smaller-ticket beauty items provide accessible emotional uplift in lieu of larger discretionary purchases. This dynamic is reinforcing structural support for categories that combine affordability with experiential appeal.
Product development trends are increasingly shaped by a deepening skincare mindset. The extension of “skinification” across adjacent segments is accelerating demand for multifunctional, ingredient-led solutions positioned around hydration, barrier support and visible efficacy. Naturally derived and gentle formulations resonate strongly, reflecting heightened health awareness and preference for transparency in ingredient disclosure and claims substantiation. Oral care is emerging as a comparatively robust growth pocket, underpinned by preventative health orientation and rising interest in long-term wellbeing outcomes.
Channel dynamics continue to evolve in tandem with these shifts. Large-format offline retailers retain leadership due to convenience and competitive pricing, while online penetration is expanding and becoming embedded in the consumer decision journey. A blended path-to-purchase model—online research followed by in-store fulfilment—is increasingly common, with specialist retailers differentiating through advisory and experiential services. Regarder vers l'avenir, gradual recovery in consumer confidence is expected to sustain moderate expansion, with growth increasingly concentrated in high-quality, high-efficacy propositions supported by ingredient innovation and scientific credibility, reinforcing a transition toward a more professionalised and value-driven market structure.
This publication provides a data-intensive overview of the beauty and personal care market in New Zealand, updated as of 2025. Spanning a decade of analysis from 2020 à travers 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Unités/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The New Zealand beauty and personal care market is categorized into the following segments:
Type de produit – par ex., bath and shower products, cosmétiques de couleur, déodorants, produits dépilatoires, produits de soins capillaires, produits de soins pour hommes, soins bucco-dentaires, parfums et fragrances, produits de soins de la peau, produits de protection solaire
Gamme de prix – par ex., mass beauty and personal care products, premium beauty and personal care products
Groupe de consommateurs – par ex., adulte, bébé/enfant
Type d'emballage – par ex., bouteilles en verre, metal cans and bottles, contenants en papier, rigid plastic containers, stand-up pouches
Canal de distribution – par ex., beauty stores, department stores, vente directe, commerce électronique, salons de coiffure, hypermarchés, pharmacies, supermarchés, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
The report provides an overview of market share among leading firms in the beauty and personal care sector in New Zealand, reflecting a mix of established brands and emerging competitors. Companies profiled include: Antipodes New Zealand Ltd., Industries pharmaceutiques australiennes Ltd. (Wesfarmers Limited), Beiersdorf AG, BWX Ltd., Cancer Society of New Zealand Inc., Chanel S.A., Church & Dwight Co., Inc., Société Colgate-Palmolive, cosnova GmbH, Coty inc., Ecostore Company Limited, Edgewell Personal Care Brands LLC, Elida Beauty Group, Haleon plc, Henkel AG & Co. KGaA, Heritage Brands Ltd., Kenvue Inc., Kimberly-Clark Corporation, LG H&H Co., Ltd., L'Oréal S.A., LVMH Moët Hennessy Louis Vuitton SA (LVMH), Mélange limité, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Un rêve, Inc., Compagnie Shiseido, Limité, The Body Shop International Ltd., Les sociétés Estée Lauder Inc., Le Procter & Société de jeu (P.&G), Automate Unilever, Cosmétiques de peinture de guerre (2014) Ltd., Améliorer l'éducation physique, etc..
The report includes detailed market share analysis for major competitors across the total beauty and personal care market, alongside segment-level insights covering beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, cosmétiques de couleur, déodorants, produits dépilatoires, parfums et fragrances, produits de soins capillaires, produits de soins pour hommes, soins bucco-dentaires, skin care products and sun care products.
Analyse des parts de marché couverte dans le rapport:
New Zealand beauty and personal care products market share
New Zealand mass beauty and personal care products market share
New Zealand premium beauty and personal care products market share
New Zealand baby personal care products market share
New Zealand bath and shower products market share
New Zealand color cosmetics market share
New Zealand deodorants market share
New Zealand depilatory products market share
New Zealand perfumes and fragrances market share
New Zealand hair care products market share
New Zealand men’s grooming products market share
New Zealand oral care market share
New Zealand skin care products market share
New Zealand sun care products market share
Pourquoi choisir ce rapport?
Conçu comme un instantané de données concis mais approfondi, cette publication est conçue pour les professionnels recherchant des, opportun, et des informations quantitatives exploitables. Que vous soyez un entrant sur le marché, investisseur, ou joueur confirmé, le rapport est conçu pour soutenir des décisions commerciales solides en toute confiance.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
New Zealand Beauty and Personal Care Market – Analyse des types de produits
New Zealand Beauty and Personal Care Market – Analyse de la fourchette de prix
New Zealand Beauty and Personal Care Market – Analyse des groupes de consommateurs
New Zealand Beauty and Personal Care Market – Analyse du type d'emballage
New Zealand Beauty and Personal Care Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Antipodes New Zealand Ltd.
Industries pharmaceutiques australiennes Ltd. (Wesfarmers Limited)
Beiersdorf AG
BWX Ltd.
Société du cancer de Nouvelle-Zélande Inc..
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table New Zealand Beauty and Personal Care Market Size 2020-2030
Chart New Zealand Beauty and Personal Care Market, Croissance nette, 2020-2030
Chart New Zealand Beauty and Personal Care Market, Taux de croissance, 2020-2030
Table New Zealand Beauty and Personal Care Market by Product Type, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Product Type, 2020-2030
Table New Zealand Beauty and Personal Care Market by Price Range, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Price Range, TCAC historique et prévisionnel, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Price Range, 2020-2030
Table New Zealand Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Consumer Group, TCAC historique et prévisionnel, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Consumer Group, 2020-2030
Table New Zealand Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Packaging Type, 2020-2030
Table New Zealand Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart New Zealand Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table New Zealand Beauty and Personal Care Market Share (%), par les entreprises, 2020-2024
Chart New Zealand Beauty and Personal Care Market, par les entreprises, 2024
Table New Zealand Beauty and Personal Care Market Share (%), par marques, 2020-2024
Chart New Zealand Beauty and Personal Care Market, par marques, 2024
Tableau Nouvelle-Zélande – Population (Des millions) et prévisions
Tableau Nouvelle-Zélande – Indice des prix à la consommation (IPC) et prévisions
Tableau Nouvelle-Zélande – Produit intérieur brut et prévisions
Table New Zealand Beauty and Personal Care Market: Dépenses en proportion du PIB (%)
Table New Zealand Beauty and Personal Care Market: Consommation par habitant (Population)
Entreprises mentionnées
The companies profiled in this New Zealand Beauty and Personal Care market report include:
Antipodes New Zealand Ltd.
Industries pharmaceutiques australiennes Ltd. (Wesfarmers Limited)
Beiersdorf AG
BWX Ltd.
Société du cancer de Nouvelle-Zélande Inc..
Chanel S.A..
Church & Dwight Co., Inc..
Société Colgate-Palmolive
cosnova GmbH
Coty Inc..
Ecostore Company Limited
Edgewell Personal Care Brands LLC
Elida Beauty Group
Haleon plc
Henkel AG & Co. KGaA
Heritage Brands Ltd.
Kenvue Inc..
Kimberly-Clark Corporation
LG H&H Co., Ltée.
L'Oréal S.A..
LVMH Moët Hennessy Louis Vuitton SA (LVMH)
Mélange limité
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Un rêve, Inc..
Compagnie Shiseido, Limité
The Body Shop International Ltd.
The Estée Lauder Companies Inc.
Le Procter & Société de jeu (P.&G)
Automate Unilever
Cosmétiques de peinture de guerre (2014) Ltée.
Améliorer l'éducation physique