Le marché français de la beauté et des soins personnels devrait croître à partir du dollar américain 18.9 milliards en 2025 en USD 23.1 milliards par 2030, représentant un taux de croissance annuel composé de 4.01%. The growth profile reflects a structurally resilient industry operating in a still-elevated price environment following the easing of inflationary peaks. Value expansion is increasingly bifurcated, supported at one end by premium propositions and at the other by competitively priced mass essentials, while mid-priced offerings face pressure in both volume and value terms. This polarisation underscores a consumer base that is simultaneously selective and quality-driven.
Premiumisation remains firmly embedded despite more measured purchasing frequency. Consumers continue to demonstrate a willingness to pay for perceived superiority in formulation, efficacy and brand heritage, particularly in skin care. En même temps, private label and “dupe” alternatives are gaining visibility in less functionally differentiated categories, aided by heightened price sensitivity and active promotion tracking across digital channels. Social media and targeted marketing are accelerating substitution dynamics, yet in core skin care segments, trust, clinical positioning and demonstrable results remain decisive. Broader consumption attitudes are shifting from surface-level aesthetics toward long-term health and wellbeing, with healthy ageing emerging as a central theme. Preventive care routines are being adopted at younger ages, and technologically advanced, efficacy-led ingredients are permeating multiple categories.
Skin care continues to anchor the market, with innovation and functional upgrading driving momentum. Premium and dermocosmetic brands, often supported by pharmacy distribution and medical positioning, are outperforming mainstream alternatives, although boundaries between mass and medical-style communication are increasingly blurred. Fragrances represent one of the most dynamic categories, with high-end lines benefiting from gifting culture and established brand equity, while more accessible formats are scaling rapidly through digital engagement. The competitive landscape remains concentrated among leading multinational groups that leverage diversified portfolios and domestic manufacturing capabilities, reinforcing consumer trust through technological innovation and supply-chain transparency. Meanwhile, emerging local brands are building recognition by focusing on specific concerns and leveraging online channels.
Channel dynamics are evolving in parallel. Specialist beauty retailers continue to strengthen influence through broad assortments and integrated omnichannel strategies. Supermarket channels face structural constraints amid tighter promotional frameworks, while pharmacies and large para-pharmacy operators are gaining traction on the back of professional advice and efficacy-led product ranges. E-commerce is expanding steadily, though penetration remains below potential, with online purchases skewed toward familiar brands and repeat consumption. Regarder vers l'avenir, value growth is expected to persist, driven by increasingly specialised anti-ageing and multifunctional products. Skin care principles are likely to extend further into hair care and colour cosmetics, while men’s grooming evolves toward more premium and gender-neutral positioning. Sustainability is set to remain central, with refill formats, solid products and biodegradable packaging gaining ground. Younger generations’ emphasis on self-care, transparency and environmental responsibility will continue to shape innovation and competitive differentiation across France’s beauty and personal care landscape.
Explore the latest trends and data points in the beauty and personal care market across France. Mis à jour dans 2025, this report provides historical benchmarks and long-term projections through 2030, covering segment dynamics and category developments.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Units/EUR/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The segmentation of the France beauty and personal care market is outlined below:
Type de produit – par ex., bath and shower products, cosmétiques de couleur, déodorants, produits dépilatoires, produits de soins capillaires, produits de soins pour hommes, soins bucco-dentaires, parfums et fragrances, produits de soins de la peau, produits de protection solaire
Gamme de prix – par ex., mass beauty and personal care products, premium beauty and personal care products
Groupe de consommateurs – par ex., adulte, bébé/enfant
Type d'emballage – par ex., bouteilles en verre, metal cans and bottles, contenants en papier, rigid plastic containers, stand-up pouches
Canal de distribution – par ex., beauty stores, department stores, discounters, commerce électronique, hypermarchés, personal care stores, pharmacies, supermarchés, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
This report presents market share figures for top companies operating in the beauty and personal care sector in France, highlighting brand reach and competitive footprint. Notable participants include: Adopt Parfums SAS, Bayer SA, Beauty International Europe B.V., Beiersdorf AG, Biocodex SAS, Caudalie S.A.R.L., CFEB Sisley SAS, Chanel S.A., Clarins SA, Société Colgate-Palmolive, Coty inc., Edgewell Personal Care Brands LLC, GROUPE EUGÈNE PERMA, Groupe Léa Nature SA, Haleon plc, Henkel AG & Co. KGaA, Hermes International SCA, Inter Parfums, Inc., Katjes International GmbH & Co. KG., Kenvue Inc., Kiko S.P.A., Laboratoire Native SAS, Laboratoire NUXE SAS, Laboratoires Expanscience, L'Occitane International S.A., L'Oréal S.A., LVMH Moët Hennessy Louis Vuitton SA (LVMH), PAS DE SAS, Pierre Fabre S.A., PUIG SL, Reckitt Benckiser Group plc (RB), RoC Opco LLC, Compagnie Shiseido, Limité, Sunstar Inc., Le groupe Bolton, Les sociétés Estée Lauder Inc., Le Procter & Société de jeu (P.&G), Automate Unilever, Weleda SA, Yves Rocher sa, etc..
This report delivers comprehensive market share data for key players in the total beauty and personal care market, complemented by segment-specific analysis for beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, cosmétiques de couleur, déodorants, produits dépilatoires, parfums et fragrances, produits de soins capillaires, produits de soins pour hommes, soins bucco-dentaires, skin care products and sun care products categories.
Analyse des parts de marché couverte dans le rapport:
France beauty and personal care products market share
France mass beauty and personal care products market share
France premium beauty and personal care products market share
France baby personal care products market share
France bath and shower products market share
France color cosmetics market share
France deodorants market share
France depilatory products market share
France perfumes and fragrances market share
France hair care products market share
France men’s grooming products market share
France oral care market share
France skin care products market share
France sun care products market share
Pourquoi choisir ce rapport?
Conçu comme un résumé, aperçu du marché riche en données, ce rapport est idéal pour les parties prenantes qui recherchent des informations en temps opportun, fiable, et des idées stratégiques. Que vous soyez investisseur, opérateur, consultant, ou fournisseur, la structure basée sur les données prend en charge la confiance, prise de décision fondée sur des données probantes.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Marché français de la beauté et des soins personnels – Analyse des types de produits
Marché français de la beauté et des soins personnels – Analyse de la fourchette de prix
Marché français de la beauté et des soins personnels – Analyse des groupes de consommateurs
Marché français de la beauté et des soins personnels – Analyse du type d'emballage
Marché français de la beauté et des soins personnels – Analyse des canaux de distribution
Analyse des actions de l’entreprise/marque
Adopt Parfums SAS
Bayer SA
Beauty International Europe B.V.
Beiersdorf AG
Biocodex SAS
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table France Beauty and Personal Care Market Size 2020-2030
Chart France Beauty and Personal Care Market, Croissance nette, 2020-2030
Chart France Beauty and Personal Care Market, Taux de croissance, 2020-2030
Table France Beauty and Personal Care Market by Product Type, 2020-2030
Chart France Beauty and Personal Care Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart France Beauty and Personal Care Market by Product Type, 2020-2030
Table France Beauty and Personal Care Market by Price Range, 2020-2030
Chart France Beauty and Personal Care Market by Price Range, TCAC historique et prévisionnel, 2020-2030
Chart France Beauty and Personal Care Market by Price Range, 2020-2030
Table France Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart France Beauty and Personal Care Market by Consumer Group, TCAC historique et prévisionnel, 2020-2030
Chart France Beauty and Personal Care Market by Consumer Group, 2020-2030
Table France Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart France Beauty and Personal Care Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart France Beauty and Personal Care Market by Packaging Type, 2020-2030
Table France Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart France Beauty and Personal Care Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart France Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table France Beauty and Personal Care Market Share (%), par les entreprises, 2020-2024
Chart France Beauty and Personal Care Market, par les entreprises, 2024
Table France Beauty and Personal Care Market Share (%), par marques, 2020-2024
Chart France Beauty and Personal Care Market, par marques, 2024
Tableau France – Population (Des millions) et prévisions
Tableau France – Indice des prix à la consommation (IPC) et prévisions
Tableau France – Produit intérieur brut et prévisions
Table France Beauty and Personal Care Market: Dépenses en proportion du PIB (%)
Table France Beauty and Personal Care Market: Consommation par habitant (Population)
Entreprises mentionnées
A selection of companies mentioned in this report includes, but is not limited to:
Adopt Parfums SAS
Bayer SA
Beauty International Europe B.V.
Beiersdorf AG
Biocodex SAS
Caudalie S.A.R.L.
CFEB Sisley SAS
Chanel S.A..
Clarins SA
Société Colgate-Palmolive
Coty Inc..
Edgewell Personal Care Brands LLC
GROUPE EUGÈNE PERMA
Groupe Léa Nature SA
Haleon plc
Henkel AG & Co. KGaA
Hermes International SCA
Inter Parfums, Inc..
Katjes International GmbH & Co. KG.
Kenvue Inc..
Kiko S.P.A.
Laboratoire Native SAS
Laboratoire NUXE SAS
Laboratoires Expanscience
L'Occitane International S.A..
L'Oréal S.A..
LVMH Moët Hennessy Louis Vuitton SA (LVMH)
PAS DE SAS
Pierre Fabre S.A..
PUIG SL
Reckitt Benckiser Group plc (RB)
RoC Opco LLC
Compagnie Shiseido, Limité
Sunstar Inc.
Le groupe Bolton
The Estée Lauder Companies Inc.
Le Procter & Société de jeu (P.&G)
Automate Unilever
Weleda SA
Yves Rocher sa