Estimated at USD 4.1 milliards en 2025, the Western Europe baby formula market is expected to expand at a restrained pace, posting a compound annual growth rate of around 2.21% à travers 2030. This modest outlook reflects a region operating under sustained demographic pressure, as persistently declining birth rates continue to erode the natural demand base. Par conséquent, baby formula can no longer rely on volume expansion to drive growth, instead evolving into a category where performance is increasingly determined by structural resilience and value retention.
Despite these constraints, baby formula remains one of the more stable pillars within the broader baby food landscape. Its role as a core and largely non-discretionary component of infant nutrition has allowed it to outperform other categories that are more exposed to substitution from breastfeeding or home-prepared feeding. Demand patterns are becoming more rational and segmented: while some families reduce reliance on non-essential or transitional formulas, the need for reliable, nutritionally complete feeding solutions persists, particularly in dual-income households where time constraints heighten the value of predictability and convenience.
Functional segmentation has emerged as the most consistent growth engine across Western Europe. Rising awareness of infant allergies, intolerances and digestive sensitivities, reinforced by medical and professional guidance, is driving sustained demand for specialised formulas tailored to specific nutritional needs. En revanche, standard formulas increasingly play a stabilising role rather than acting as a source of incremental growth. Powdered formats continue to dominate due to their cost efficiency, while ready-to-drink and other convenience-oriented forms serve as complementary options aligned with fast-paced lifestyles and out-of-home consumption.
Premiumisation remains present but has been fundamentally redefined. Rather than being driven by brand-led price premiums, value is now anchored in ingredient transparency, scientific credibility, functional relevance and regulatory trust. Attributes such as organic certification, low-allergen positioning and clean-label formulations continue to resonate, provided they are clearly understood and perceived as genuinely necessary. Alongside this, online channels are gaining share due to their price transparency and logistical advantages for bulky, repeat-purchase items. Overall, the Western Europe baby formula market is entering a mature phase characterised by low demographic growth, heightened regulatory scrutiny and intensified value competition, with future gains dependent on functional depth, structural optimisation and rationalised consumer choice rather than natural demand expansion.
This market study captures the evolution of the baby formula industry in Western Europe, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tonnes/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Western Europe baby formula market is structured as follows:
Type de produit – par ex., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – par ex., liquid, poudre
Type d'emballage – par ex., carton bottles, emballage souple, bouteilles en verre, metal cans and bottles, contenants en papier, bouteilles en plastique
Canal de distribution – par ex., discounters, commerce électronique, hypermarchés, supermarchés, autres
Country – par ex., France, Allemagne, Italie, Pays-Bas, Norvège, Espagne, Suède, Turquie, Royaume-Uni, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
Market share insights presented in this report illustrate the evolving competitive landscape of the baby formula sector in Western Europe, with data on top-performing brands and consolidation trends. Les principaux acteurs du marché comprennent: Abbott Laboratories, Danone S.A., DMK Deutsches Milchkontor GmbH, FREZYDERM S.A., Groupe Batteur, Hero AG, HiPP GmbH & Company Vertrieb KG, HOCHDORF Holding Ltd., Holle Baby Food GmbH, Kendal Nutricare (HK) Limited, Laboratorios Alter, S.A., Laboratorios Ordesa SL, Lactalis South Africa (Pty) Ltd., Montero Gida San. Tic. A.S., Nestlé S.A., Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., Savencia SA, Sodiaal SA (Societe de Diffusion Internationale Agro-alimentaire), The Kraft Heinz Company, Topfer GmbH, Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige, United Pharmaceuticals S.A., Vitagermine SAS, Vivartia Holding S.A., Yasar Holding A.S., etc..
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Analyse des parts de marché couverte dans le rapport:
Western Europe infant formula market share
Western Europe standard infant formula market share
Western Europe follow-up formula market share
Western Europe growing-up formula market share
Western Europe special formulas market share
Pourquoi choisir ce rapport?
Conçu comme un instantané stratégique riche en données, le rapport fournit des renseignements opportuns et fiables pour soutenir les décisions lors de l'entrée sur le marché, évaluation des investissements, planification de la chaîne d'approvisionnement, et analyse comparative concurrentielle. Que vous soyez investisseur, fabricant, distributeur, ou consultant, ce rapport offre une valeur exploitable.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Western Europe Baby Formula Market – Analyse des types de produits
Western Europe Baby Formula Market – Form Analysis
Western Europe Baby Formula Market – Analyse du type d'emballage
Western Europe Baby Formula Market – Analyse des canaux de distribution
Western Europe Baby Formula Market – Country Analysis
Analyse des actions de l’entreprise
Abbott Laboratories
Danone S.A..
DMK Deutsches Milchkontor GmbH
FREZYDERM S.A.
Groupe Batteur
Hero AG
HiPP GmbH & Company Vertrieb KG
HOCHDORF Holding Ltd.
Holle Baby Food GmbH
Kendal Nutricare (HK) Limited
Laboratorios Alter, S.A..
Laboratorios Ordesa SL
Lactalis South Africa (Pty) Ltée.
Montero Gida San. Tic. A.S.
Nestlé S.A..
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Savencia SA
Sodiaal SA (Societe de Diffusion Internationale Agro-alimentaire)
The Kraft Heinz Company
Topfer GmbH
Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige
United Pharmaceuticals S.A.
Vitagermine SAS
Vivartia Holding S.A.
Yasar Holding A.S.
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Western Europe Baby Formula Market 2020-2030
Chart Western Europe Baby Formula Market, Croissance nette, 2020-2030
Chart Western Europe Baby Formula Market, Taux de croissance, 2020-2030
Table Western Europe Baby Formula Market by Product Type, 2020-2030
Chart Western Europe Baby Formula Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Western Europe Baby Formula Market by Product Type, 2020-2030
Table Western Europe Baby Formula Market by Form, 2020-2030
Chart Western Europe Baby Formula Market by Form, TCAC historique et prévisionnel, 2020-2030
Chart Western Europe Baby Formula Market by Form, 2020-2030
Table Western Europe Baby Formula Market by Packaging Type, 2020-2030
Chart Western Europe Baby Formula Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Western Europe Baby Formula Market by Packaging Type, 2020-2030
Table Western Europe Baby Formula Market by Distribution Channel, 2020-2030
Chart Western Europe Baby Formula Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Western Europe Baby Formula Market by Distribution Channel, 2020-2030
Table Western Europe Baby Formula Market by Country, 2020-2030
Chart Western Europe Baby Formula Market by Country, TCAC historique et prévisionnel, 2020-2030
Chart Western Europe Baby Formula Market by Country, 2020-2030
Table Western Europe Baby Formula Market Share (%), par les entreprises, 2020-2025
Chart Western Europe Baby Formula Market, par les entreprises, 2025
Table Western Europe Baby Formula Market Share (%), par marques, 2020-2025
Chart Western Europe Baby Formula Market, par marques, 2025
Table Western Europe – Population (Des millions) et prévisions
Table Western Europe – Indice des prix à la consommation (IPC) et prévisions
Table Western Europe – Produit intérieur brut et prévisions
Table Western Europe Baby Formula Market: Dépenses en proportion du PIB (%)
Table Western Europe Baby Formula Market: Consommation par habitant (Population)