The Singapore baby formula market is projected to expand by USD 30.9 millions sur cinq ans pour 2030, implying a compound annual growth rate of 3.5%. Despite the birth rate remaining at historically low levels and the limited impact of the Dragon Year on new births, overall retail value and volume sales have continued to record modest growth. This performance is increasingly value-driven, as volumes of standard and follow-on formulas come under pressure from demographic constraints, while higher unit prices and mix effects provide support to category turnover.
Growth dynamics are becoming more concentrated in specific segments. Special baby formula, particularly in powdered formats, has emerged as the most dynamic subcategory in value terms, albeit from a small base. Rising parental awareness of specific nutritional needs, such as lactose-free or hypoallergenic solutions, has increased willingness to pay a premium for targeted health benefits. Cependant, limited shelf space in retail outlets remains a structural constraint on faster expansion. Growing-up formula continues to account for the largest share of value sales, with parents’ focus on functional nutrition sustaining demand. Brands are responding through formulation upgrades, including the incorporation of human milk oligosaccharides to support immunity and cognitive development, as well as through packaging optimisation to maintain competitiveness in a mature market.
Channel shifts are also reshaping the competitive landscape. Supermarkets remain the dominant distribution channel, benefiting from everyday shopping convenience, but are gradually ceding share to e-commerce. Online channels are recording the fastest growth, supported by Singapore’s highly developed delivery infrastructure and improved digital accessibility. Brands are strengthening their online presence through official flagship stores on third-party marketplaces, online supermarkets and digital pharmacy services, which together enhance trust and accelerate the shift toward online purchasing.
Regarder vers l'avenir, retail value sales are expected to maintain steady growth, even as declining birth rates continue to cap volume expansion. Premiumisation and quality upgrading will remain the primary growth levers, with manufacturers investing in reformulation and new product launches that more closely replicate the perceived benefits of breast milk, including greater use of newly approved functional ingredients. Safety and transparency are becoming central to consumer decision-making, amplified by media scrutiny around potential contaminants, prompting brands to reinforce quality assurance and disclosure through measures such as QR codes for ingredient and heavy metal information, as well as stronger organic and clean-label positioning. Digital marketing and distribution are set to deepen further, enabling more precise targeting and faster fulfilment, while physical retailers explore smart in-store technologies to enhance the shopping experience. Overall, functional innovation, enhanced transparency and continued channel digitalisation are expected to sustain value growth in Singapore’s baby formula market despite persistent demographic headwinds.
Soutenu par mis à jour 2025 données, ce rapport de marché capture les principales tendances, changements de marché, and growth expectations within the baby formula sector in Singapore. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tons/SGD/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The following outlines the segmentation of the Singapore baby formula market:
Type de produit – par ex., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – par ex., liquid, poudre
Type d'emballage – par ex., carton bottles, emballage souple, metal cans and bottles, contenants en papier
Canal de distribution – par ex., commerce électronique, hypermarchés, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
Market share analysis is included for the baby formula industry in Singapore, shedding light on the relative scale and market presence of major firms. Leading companies include: Abbott Laboratories, Danone S.A., Nestlé S.A., Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., etc..
The report includes detailed market share analysis for major competitors across the total baby formula market, alongside segment-level insights covering infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
Analyse des parts de marché couverte dans le rapport:
Singapore infant formula market share
Singapore standard infant formula market share
Singapore follow-up formula market share
Singapore growing-up formula market share
Singapore special formulas market share
Pourquoi choisir ce rapport?
Conçu comme un instantané de données concis mais approfondi, cette publication est conçue pour les professionnels recherchant des, opportun, et des informations quantitatives exploitables. Que vous soyez un entrant sur le marché, investisseur, ou joueur confirmé, le rapport est conçu pour soutenir des décisions commerciales solides en toute confiance.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Marché des préparations pour nourrissons à Singapour – Analyse des types de produits
Marché des préparations pour nourrissons à Singapour – Form Analysis
Marché des préparations pour nourrissons à Singapour – Analyse du type d'emballage
Marché des préparations pour nourrissons à Singapour – Analyse des canaux de distribution
Analyse des actions de l’entreprise
Abbott Laboratories
Danone S.A..
Nestlé S.A..
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Singapore Baby Formula Market 2020-2030
Chart Singapore Baby Formula Market, Croissance nette, 2020-2030
Chart Singapore Baby Formula Market, Taux de croissance, 2020-2030
Table Singapore Baby Formula Market by Product Type, 2020-2030
Chart Singapore Baby Formula Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Singapore Baby Formula Market by Product Type, 2020-2030
Table Singapore Baby Formula Market by Form, 2020-2030
Chart Singapore Baby Formula Market by Form, TCAC historique et prévisionnel, 2020-2030
Chart Singapore Baby Formula Market by Form, 2020-2030
Table Singapore Baby Formula Market by Packaging Type, 2020-2030
Chart Singapore Baby Formula Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Singapore Baby Formula Market by Packaging Type, 2020-2030
Table Singapore Baby Formula Market by Distribution Channel, 2020-2030
Chart Singapore Baby Formula Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Singapore Baby Formula Market by Distribution Channel, 2020-2030
Table Singapore Baby Formula Market Share (%), par les entreprises, 2020-2025
Chart Singapore Baby Formula Market, par les entreprises, 2025
Table Singapore Baby Formula Market Share (%), par marques, 2020-2025
Chart Singapore Baby Formula Market, par marques, 2025
Tableau Singapour – Population (Des millions) et prévisions
Tableau Singapour – Indice des prix à la consommation (IPC) et prévisions
Tableau Singapour – Produit intérieur brut et prévisions
Table Singapore Baby Formula Market: Dépenses en proportion du PIB (%)
Table Singapore Baby Formula Market: Consommation par habitant (Population)