The Japan baby formula market is projected to add USD 23.1 million in value over the next five years, implying modest average annual growth of around 1.2% à travers 2030. In the near term, retail value sales have come under pressure, largely reflecting the long-running decline in the birth rate, which continues to shrink the underlying consumer base. This demographic drag, cependant, is being partially offset by rising usage rates, as structural shifts in family life reshape feeding practices. The growing prevalence of dual-income households, earlier maternal return to work and greater paternal involvement in childcare are encouraging parents to adopt a more pragmatic view of commercial baby formula as a reliable and time-efficient feeding solution. Among digitally native parents in particular, proactive information-seeking behaviour has accelerated acceptance and frequency of use, diluting traditional preferences for exclusive breastfeeding and home-prepared foods.
Within the category, liquid standard formula has emerged as the most dynamic subsegment, moving beyond its historical role as an emergency option. Its ready-to-feed convenience, which eliminates the need for water preparation or heating, aligns closely with everyday use cases such as night-time feeding, travel and on-the-go consumption. Demand has also been reinforced by Japan’s heightened disaster preparedness mindset, as frequent earthquakes and typhoons have increased the appeal of shelf-stable, instantly usable nutrition. Par conséquent, liquid formula is increasingly being integrated into routine feeding patterns rather than reserved solely for contingency scenarios, helping to support category resilience despite falling birth numbers.
Over the forecast period, overall sales are expected to edge up slightly in current value terms, while declining marginally in real terms once price effects are stripped out. The structural downtrend in births will remain a key constraint, particularly on volume growth, and gains in per-capita consumption are unlikely to fully offset the demographic impact. Manufacturers are responding by broadening their role beyond product supply, investing in digital parenting support such as nutrition advice applications, feeding logs and meal suggestions that reduce the cognitive and time burden of childcare. Complementary initiatives aimed at easing family travel and daily routines are also being deployed to reinforce brand relevance and indirectly stimulate formula demand.
Rising health and nutrition awareness is further reshaping the market mix. Functional formulas fortified with nutrients such as iron, calcium and DHA are gaining traction as parents seek to address common dietary gaps and support developmental outcomes, while organic and naturally positioned products are gradually expanding to meet demand for cleaner labels and perceived safety. In distribution, health and beauty specialist stores continue to dominate, supported by dense store networks, one-stop shopping convenience and nationwide coverage. E-commerce, cependant, is the fastest-growing channel, benefiting from time-constrained working parents, cost savings from bulk purchasing and the long shelf life of formula, which removes cold-chain constraints. Alongside these trends, sustainability initiatives are gaining visibility, with manufacturers adopting lighter packaging, extending shelf life to reduce waste and emphasising eco-friendly design cues, laying the groundwork for a gradual increase in consumer receptivity to sustainability-led propositions over the longer term.
Designed to support strategic decision-making, this report provides a thorough analysis of the baby formula market in Japan. With the latest update completed in 2025, it features key market metrics, historical developments from 2020 onward, and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tons/JPY/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Japan baby formula market is structured as follows:
Type de produit – par ex., standard infant formula, follow-up formula, special formulas
Form – par ex., liquid, powder
Type d'emballage – par ex., carton bottles, emballage souple, metal cans and bottles, contenants en papier, bouteilles en plastique
Canal de distribution – par ex., commerce électronique, hypermarchés, supermarchés, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
Market share analysis is included for the baby formula industry in Japan, shedding light on the relative scale and market presence of major firms. Leading companies include: Asahi Group Holdings, Ltd., Ezaki Glico Co., Ltd., Megmilk Snow Brand Co., Ltd., Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., etc..
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula and special formulas.
Analyse des parts de marché couverte dans le rapport:
Japan infant formula market share
Japan standard infant formula market share
Japan follow-up formula market share
Japan special formulas market share
Pourquoi choisir ce rapport?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Japan Baby Formula Market – Analyse des types de produits
Japan Baby Formula Market – Form Analysis
Japan Baby Formula Market – Analyse du type d'emballage
Japan Baby Formula Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
Asahi Group Holdings, Ltée.
Ezaki Glico Co., Ltée.
Megmilk Snow Brand Co., Ltée.
Meiji Holdings Co., Ltée.
Morinaga Milk Industry Co., Ltée.
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Japan Baby Formula Market 2020-2030
Chart Japan Baby Formula Market, Croissance nette, 2020-2030
Chart Japan Baby Formula Market, Taux de croissance, 2020-2030
Table Japan Baby Formula Market by Product Type, 2020-2030
Chart Japan Baby Formula Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Baby Formula Market by Product Type, 2020-2030
Table Japan Baby Formula Market by Form, 2020-2030
Chart Japan Baby Formula Market by Form, TCAC historique et prévisionnel, 2020-2030
Chart Japan Baby Formula Market by Form, 2020-2030
Table Japan Baby Formula Market by Packaging Type, 2020-2030
Chart Japan Baby Formula Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Baby Formula Market by Packaging Type, 2020-2030
Table Japan Baby Formula Market by Distribution Channel, 2020-2030
Chart Japan Baby Formula Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Japan Baby Formula Market by Distribution Channel, 2020-2030
Table Japan Baby Formula Market Share (%), par les entreprises, 2020-2025
Chart Japan Baby Formula Market, par les entreprises, 2025
Table Japan Baby Formula Market Share (%), par marques, 2020-2025
Chart Japan Baby Formula Market, par marques, 2025
Table Japan – Population (Des millions) et prévisions
Table Japan – Indice des prix à la consommation (IPC) et prévisions
Table Japan – Produit intérieur brut et prévisions
Table Japan Baby Formula Market: Dépenses en proportion du PIB (%)
Table Japan Baby Formula Market: Consommation par habitant (Population)