The Asia Pacific baby formula market, évalué à un montant estimé en USD 31.8 milliards en 2025, is expected to expand only marginally through 2030, with a subdued compound annual growth rate of 0.7%. This headline deceleration largely reflects persistent structural pressure from declining birth rates across many markets. Beneath the surface, cependant, the category continues to display value-led resilience. Rising urbanisation, an expanding middle class, higher female labour participation and parents’ strong willingness to prioritise early-life nutrition are collectively cushioning demand, allowing value sales to remain broadly stable and, in selected markets, to continue growing despite demographic headwinds.
Category dynamics are increasingly shaped by premiumisation rather than volume expansion. Standard and growing-up powdered formulas continue to account for the largest share of value sales, but the most dynamic growth is concentrated in special and functional formulas. Products positioned around immunity, digestive health, cognitive development, hypoallergenic needs or specific nutritional gaps are outperforming the broader market, supported by rising awareness of ingredients that more closely replicate breast milk, such as HMOs, prebiotics, DHA and OPO. Parents across the region are demonstrating a greater willingness to pay for clearly differentiated, science-backed propositions, reinforcing a shift toward higher unit prices and more premium product mixes.
Convenience and health orientation are acting as parallel demand drivers. The spread of dual-income households is increasing reliance on ready-to-use, easy-to-prepare and portable formats, particularly for night-time feeding, travel and out-of-home occasions. En même temps, health consciousness is deepening, with parents showing stronger preference for organic, clean-label formulas free from added sugar, preservatives or artificial ingredients, and placing greater emphasis on long-term developmental outcomes rather than short-term weight gain. Liquid formula remains niche in most Asia Pacific markets, often displaced by powdered formats combined with portable containers that better align with local usage habits.
Distribution is undergoing rapid modernisation and digitalisation. Supermarkets, hypermarkets and mother-and-baby specialist stores continue to anchor sales through trust, professional advice and one-stop shopping convenience. E-commerce, cependant, is the fastest-growing channel, driven by official flagship stores, rapid delivery, subscription models and exclusive online promotions. Social commerce, supported by key opinion leaders, medical professionals and user reviews, is playing an increasingly important role in education and trust-building, particularly in urban, higher-income segments. Regarder vers l'avenir, overall market growth is likely to remain muted in volume terms, but value performance should hold up as brands focus on formulation innovation, transparency, premium positioning and tiered portfolios. In a region defined by “fewer children, higher spend per child”, premiumisation, functional nutrition and digital engagement are set to remain the core structural drivers shaping the Asia Pacific baby formula market.
This up-to-date report presents a quantitative breakdown of the baby formula sector in Asia Pacific. Mis à jour dans 2025, it covers historical performance from 2020 onward and forecasts through 2030. Les utilisateurs peuvent accéder aux chiffres clés, détails des segments, et trajectoires futures dans une source concise.
Que contient le rapport
Chiffres annuels de taille de marché exprimés en (Tonnes/USD), s'étendant 2020 à 2030. L'ensemble de données comprend à la fois des données historiques réelles et des prévisions., ainsi que les calculs CAGR pour les périodes historiques et projetées.
Segmentation du marché
The Asia Pacific baby formula market is classified into the following segments:
Type de produit – par ex., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – par ex., liquid, poudre
Type d'emballage – par ex., carton bottles, emballage souple, metal cans and bottles, contenants en papier, bouteilles en plastique
Canal de distribution – par ex., commerce électronique, hypermarchés, petites épiceries, supermarchés, autres
Pays – par ex., Australia, China, Inde, Indonésie, Japon, Philippines, Vietnam, Thailand, South Korea, autres
Macroéconomique & Indicateurs démographiques
En plus des données de base du marché, le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s’agit notamment des tendances démographiques, l'indice des prix à la consommation (IPC), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et dépenses de consommation en pourcentage du PIB. Ensemble, ces mesures offrent un contexte macroéconomique qui renforce la pertinence stratégique des chiffres de taille du marché, aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.
Paysage concurrentiel: Analyse des parts de marché
Updated market share data for major industry players in Asia Pacific baby formula market is included in the report, fournir un aperçu de l’alignement concurrentiel actuel. Les principaux acteurs couverts comprennent: Abbott Laboratories, Asahi Group Holdings, Ltd., China Feihe Limited, China Mengniu Dairy Company Limited, Danone S.A., Ezaki Glico Co., Ltd., Fonterra Co-operative Group Limited, Hangzhou Beingmate Group Co., Ltd., Health & Happiness Group International Holdings Ltd. (H&H Group), Heilongjiang Wondersun Dairy Co., Ltd., HiPP GmbH & Company Vertrieb KG, Inner Mongolia Yili Industrial Group Co., Ltd., Mead Johnson (Guangzhou) Ltd., Megmilk Snow Brand Co., Ltd., Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., Namyang Dairy Products Co., Ltd., Nestlé S.A., Nutifood Nutrition Food JSC, PT Tempo Scan Pacific Tbk, Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., Shijiazhuang Junlebao Dairy Co., Ltd., Synutra Inc., The a2 Milk Company Limited, Vietnam Dairy Products Joint Stock Company (Vinamilk), Wissun Group, etc..
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
Analyse des parts de marché couverte dans le rapport:
Asia Pacific infant formula market share
Asia Pacific standard infant formula market share
Asia Pacific follow-up formula market share
Asia Pacific growing-up formula market share
Asia Pacific special formulas market share
Pourquoi choisir ce rapport?
Conçu comme un résumé, aperçu du marché riche en données, ce rapport est idéal pour les parties prenantes qui recherchent des informations en temps opportun, fiable, et des idées stratégiques. Que vous soyez investisseur, opérateur, consultant, ou fournisseur, la structure basée sur les données prend en charge la confiance, prise de décision fondée sur des données probantes.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Segmentation du marché
Aperçu du marché
Asia Pacific Baby Formula Market – Analyse des types de produits
Asia Pacific Baby Formula Market – Form Analysis
Asia Pacific Baby Formula Market – Analyse du type d'emballage
Asia Pacific Baby Formula Market – Analyse des canaux de distribution
Asia Pacific Baby Formula Market – Analyse du pays
Analyse des actions de l’entreprise
Abbott Laboratories
Asahi Group Holdings, Ltée.
China Feihe Limited
China Mengniu Dairy Company Limited
Danone S.A..
Ezaki Glico Co., Ltée.
Fonterra Co-operative Group Limited
Hangzhou Beingmate Group Co., Ltée.
Health & Happiness Group International Holdings Ltd. (H&H Group)
Heilongjiang Wondersun Dairy Co., Ltée.
HiPP GmbH & Company Vertrieb KG
Inner Mongolia Yili Industrial Group Co., Ltée.
Mead Johnson (Guangzhou) Ltée.
Megmilk Snow Brand Co., Ltée.
Meiji Holdings Co., Ltée.
Morinaga Milk Industry Co., Ltée.
Namyang Dairy Products Co., Ltée.
Nestlé S.A..
Nutifood Nutrition Food JSC
PT Tempo Scan Pacific Tbk
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Shijiazhuang Junlebao Dairy Co., Ltée.
Synutra Inc.
The a2 Milk Company Limited
Vietnam Dairy Products Joint Stock Company (Vinamilk)
Wissun Group
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Asia Pacific Baby Formula Market 2020-2030
Chart Asia Pacific Baby Formula Market, Croissance nette, 2020-2030
Chart Asia Pacific Baby Formula Market, Taux de croissance, 2020-2030
Table Asia Pacific Baby Formula Market by Product Type, 2020-2030
Chart Asia Pacific Baby Formula Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Asia Pacific Baby Formula Market by Product Type, 2020-2030
Table Asia Pacific Baby Formula Market by Form, 2020-2030
Chart Asia Pacific Baby Formula Market by Form, TCAC historique et prévisionnel, 2020-2030
Chart Asia Pacific Baby Formula Market by Form, 2020-2030
Table Asia Pacific Baby Formula Market by Packaging Type, 2020-2030
Chart Asia Pacific Baby Formula Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Asia Pacific Baby Formula Market by Packaging Type, 2020-2030
Table Asia Pacific Baby Formula Market by Distribution Channel, 2020-2030
Chart Asia Pacific Baby Formula Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Asia Pacific Baby Formula Market by Distribution Channel, 2020-2030
Table Asia Pacific Baby Formula Market by Country, 2020-2030
Chart Asia Pacific Baby Formula Market by Country, TCAC historique et prévisionnel, 2020-2030
Chart Asia Pacific Baby Formula Market by Country, 2020-2030
Table Asia Pacific Baby Formula Market Share (%), par les entreprises, 2020-2025
Chart Asia Pacific Baby Formula Market, par les entreprises, 2025
Table Asia Pacific Baby Formula Market Share (%), par marques, 2020-2025
Chart Asia Pacific Baby Formula Market, par marques, 2025
Table Asia Pacific – Population (Des millions) et prévisions
Table Asia Pacific – Indice des prix à la consommation (IPC) et prévisions
Table Asia Pacific – Produit intérieur brut et prévisions
Table Asia Pacific Baby Formula Market: Dépenses en proportion du PIB (%)
Table Asia Pacific Baby Formula Market: Consommation par habitant (Population)