Japan’s alcoholic beverages market is expected to register moderate but sustained value growth over the next five years, expanding from USD 65.9 milliards en 2025 en USD 74.2 milliards par 2030, representing a compound annual growth rate of 2.4%. This upward trajectory, cependant, masks underlying structural shifts, as demographic pressures and evolving lifestyle preferences exert a profound influence on consumption volumes.
Despite the projected value expansion, total alcohol volume sales are anticipated to continue their slow but steady decline throughout the forecast period. Japan’s rapidly aging population and shrinking base of regular drinkers are central to this trend. With fewer consumers in the prime drinking-age demographic, the category faces a structural contraction in traditional demand. En même temps, younger Japanese consumers are demonstrating a marked shift in attitudes toward alcohol, driven by heightened awareness of health and wellness. This generational pivot away from routine drinking habits is reshaping category dynamics, as moderation increasingly becomes the norm rather than the exception.
In response to these demographic and behavioral headwinds, leading industry players are recalibrating their growth strategies. There is a clear pivot toward non-alcoholic and low-alcohol alternatives, as companies seek to defend market share while aligning with evolving consumer expectations. These extensions are no longer positioned merely as substitutes but as standalone lifestyle products with distinct branding and innovation pipelines. From zero-proof cocktails to craft-inspired alcohol-free beers, the segment is gaining visibility and consumer engagement, particularly among health-conscious urban consumers.
While legacy categories such as sake and beer contend with volume pressure, premiumization and experiential consumption remain bright spots, offering potential value uplift despite shrinking headcounts. Select consumers continue to trade up for artisanal, limited-edition, or imported varieties, suggesting that although frequency of consumption may fall, willingness to spend on perceived quality is holding firm.
In this context, Japan’s alcoholic beverages sector illustrates a nuanced form of growth—one increasingly decoupled from volume and grounded in premium value, wellness-conscious innovation, and demographic adaptation. Navigating this evolution will require strategic agility, particularly as producers balance legacy brand management with new category creation in an aging, health-aware, and economically mature society.
Providing a strategic perspective on the Japan alcoholic beverages market, this report analyzes historical trends from 2020 à 2024 and forecasts market developments through 2030. It delves into market size, taux de croissance, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, type d'emballage et canal de distribution, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Points saillants du rapport
Designed for business leaders and strategists, this report offers a data-rich overview of the Japan alcoholic beverages market from 2020 à 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Liters/JPY/USD), with compound annual growth rates (TCAC) calculated for both periods. The analysis spans key dimensions such as product type, type d'emballage et canal de distribution. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 à 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Segmentation du marché
The Japan alcoholic beverages market is classified into the following segments:
Type de produit – par ex., bière (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, rhum, tequila et mezcal, whiskey, esprits blancs, autres), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Type d'emballage – par ex., bouteilles en verre, canettes métalliques, paper container, PET bottles, autres
Canal de distribution – par ex., bars et HoReCa, dépanneurs, commerce électronique, magasins d'alimentation et de boissons, general merchandise stores, hypermarchés, petites épiceries, supermarchés, vente, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
The report provides an overview of market share among leading firms in the alcoholic beverages sector in Japan, reflecting a mix of established brands and emerging competitors. Companies profiled include:
AB InBev
Asahi Group Holdings, Ltée.
Diageo SA
Gekkeikan Sake Co., Ltée.
Hakutsuru Sake Brewing Co., Ltée.
Hamada Syuzou Co., Ltée.
HITEJINRO CO., LTD.
Kiku-Masamune Sake Brewing Co., Ltée.
Kirin Holdings Co., Ltée.
KIRISHIMA SHUZO Co., Ltée.
Kizakura Sake Brewing Co., Ltée.
Koyama Honke Shuzo Co.,Ltd.
Société Lotte
Nihonsakari Co., Ltée.
Nikaido Shuzo Co., Ltée.
Oenon Holdings, Inc..
Orion Breweries, Ltée.
Ozeki Co., Ltée.
Groupe Pernod Ricard
Santa Helena SA
SANWA SHURUI Co., Ltée.
Sapporo Holdings Limited
Satsuma Shuzo Co., Ltée.
Suntory Holdings Limited
Takara Holdings Inc.
Unkai Shuzo Co.
Vina Concha Y Toro S.A.
Cette section aide les parties prenantes à évaluer la concentration du marché, identifier les opportunités de partenariat, et suivre les changements de leadership.
Pourquoi choisir ce rapport?
Access accurate and up-to-date market size data for the Japan alcoholic beverages sector.
Obtenez des informations granulaires sur les segments clés, y compris le type de produit, type d'emballage et canal de distribution.
Comprendre la dynamique sous-jacente du marché grâce à une analyse experte des moteurs de croissance, barrières, et changements structurels.
Identifiez les domaines d'investissement attrayants en suivant les catégories à croissance rapide et les modes de consommation émergents..
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Principales conclusions
Segmentation du marché
Aperçu du marché
Japan Alcoholic Beverages Market – Analyse des types de produits
Japan Alcoholic Beverages Market – Analyse du type d'emballage
Japan Alcoholic Beverages Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
AB InBev
Asahi Group Holdings, Ltée.
Diageo SA
Gekkeikan Sake Co., Ltée.
Hakutsuru Sake Brewing Co., Ltée.
Hamada Syuzou Co., Ltée.
HITEJINRO CO., LTD.
Kiku-Masamune Sake Brewing Co., Ltée.
Kirin Holdings Co., Ltée.
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Japan Alcoholic Beverages Market 2020-2030
Chart Japan Alcoholic Beverages Market, Croissance nette, 2020-2030
Chart Japan Alcoholic Beverages Market, Taux de croissance, 2020-2030
Table Japan Alcoholic Beverages Market by Product Type, 2020-2030
Chart Japan Alcoholic Beverages Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Alcoholic Beverages Market by Product Type, 2020-2030
Table Japan Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Japan Alcoholic Beverages Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Japan Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Japan Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Japan Alcoholic Beverages Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Japan Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Japan Alcoholic Beverages Market Share (%), par les entreprises, 2020-2024
Chart Japan Alcoholic Beverages Market, par les entreprises, 2024
Table Japan Alcoholic Beverages Market Share (%), par marques, 2020-2024
Chart Japan Alcoholic Beverages Market, par marques, 2024
Table Japan – Population (Des millions) et prévisions
Table Japan – Indice des prix à la consommation (IPC) et prévisions
Table Japan – Produit intérieur brut et prévisions
Table Japan Alcoholic Beverages Market: Dépenses en proportion du PIB (%)
Table Japan Alcoholic Beverages Market: Consommation par habitant (Population)