Germany’s alcoholic beverages market is poised to grow from USD 75.8 milliards en 2025 en USD 84.9 milliards par 2030, registering a compound annual growth rate of 2.3%. However, this nominal growth belies a contrasting underlying trend as overall consumption volumes are expected to decline amid shifting societal and economic forces. Younger consumers are drinking less, influenced by heightened health awareness and lifestyle changes such as the rise of the “sober curious” movement, which encourages extended periods of abstinence and redefines social norms around alcohol.
The increasing popularity of home entertainment combined with economic uncertainty has led to more cautious spending behavior, reducing consumption frequency in on-premise venues and beyond. Consumers are becoming more conservative with discretionary expenditures, prioritizing essentials amid waning confidence and broader economic headwinds. Against this backdrop, demand is growing for flavored and non-alcoholic alternatives that offer taste and experience without the negative health implications traditionally associated with alcohol.
To navigate this evolving landscape, industry players are investing in product innovation and targeted promotional activities designed to appeal to a more segmented consumer base. The market is seeing an expanding variety of offerings tailored to different demographics and preferences, reflecting a strategic shift toward portfolio diversification. Success in Germany’s mature alcoholic beverages sector will depend on balancing these innovation-driven opportunities with the realities of a cautious, health-conscious consumer population and a challenging macroeconomic environment.
Providing a strategic perspective on the Germany alcoholic beverages market, this report analyzes historical trends from 2020 à 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, type d'emballage et canal de distribution, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Report Highlights
Designed for business leaders and strategists, this report offers a data-rich overview of the Germany alcoholic beverages market from 2020 à 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Liters/EUR/USD), with compound annual growth rates (TCAC) calculated for both periods. The analysis spans key dimensions such as product type, type d'emballage et canal de distribution. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 à 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Segmentation du marché
The Germany alcoholic beverages market is classified into the following segments:
Type de produit – par ex., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, autres), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, autres), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Type d'emballage – par ex., glass bottles, canettes métalliques, paper container, PET bottles, autres
Canal de distribution – par ex., bars et HoReCa, dépanneurs, direct selling, discounters, commerce électronique, magasins d'alimentation et de boissons, forecourts, hypermarchés, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
Le contexte de support comprend:
Population totale
Indice des prix à la consommation (IPC)
Produit intérieur brut (PIB)
Consommation par habitant
Dépenses de consommation en pourcentage du PIB
Ces variables améliorent la compréhension du potentiel de consommation et des tendances macroéconomiques affectant le marché..
Paysage concurrentiel: Analyse des parts de marché
The report provides an overview of market share among leading firms in the alcoholic beverages sector in Germany, reflecting a mix of established brands and emerging competitors. Companies profiled include:
AB InBev
Asahi Group Holdings, Ltée.
Augustiner-Brau Wagner KG
Bacardi Limited
Badische Staatsbrauerei Rothaus AG
Berentzen-Gruppe AG
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brauerei Gebr. Maisel GmbH & Co. KG
Brown-Forman Corporation
Budweiser Budvar n.p.
Carlsberg A/S
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
Graflich von Hardenberg’sche Kornbrennerei GmbH & Co. KG
Heineken N.V.
Karlsberg Brauerei GmbH
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
Les Grands Chais De France
Mast-Jagermeister SE
OeTTINGER Brauerei GmbH
Paulaner Brauerei GmbH & Co. KG
Pernod Ricard Group
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Privatbrauerei Gaffel Becker & Co. OHG
Privat-Brauerei Heinrich Reissdorf GmbH & Co. KG
Rotkaeppchen-Mumm Sektkellereien GmbH
Schloss Wachenheim AG
Suntory Holdings Limited
WARSTEINER Brauerei Haus Cramer KG
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Pourquoi choisir ce rapport?
Access accurate and up-to-date market size data for the Germany alcoholic beverages sector.
Obtain granular insights across key segments, including product type, type d'emballage et canal de distribution.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Demandez un échantillon rédigé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.
Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Principales conclusions
Segmentation du marché
Aperçu du marché
Germany Alcoholic Beverages Market – Analyse des types de produits
Germany Alcoholic Beverages Market – Analyse du type d'emballage
Germany Alcoholic Beverages Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
AB InBev
Asahi Group Holdings, Ltée.
Augustiner-Brau Wagner KG
Bacardi Limited
Badische Staatsbrauerei Rothaus AG
Berentzen-Gruppe AG
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brauerei Gebr. Maisel GmbH & Co. KG
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Germany Alcoholic Beverages Market 2020-2030
Chart Germany Alcoholic Beverages Market, Croissance nette, 2020-2030
Chart Germany Alcoholic Beverages Market, Taux de croissance, 2020-2030
Table Germany Alcoholic Beverages Market by Product Type, 2020-2030
Chart Germany Alcoholic Beverages Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Germany Alcoholic Beverages Market by Product Type, 2020-2030
Table Germany Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Germany Alcoholic Beverages Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Germany Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Germany Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Germany Alcoholic Beverages Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Germany Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Germany Alcoholic Beverages Market Share (%), par les entreprises, 2020-2024
Chart Germany Alcoholic Beverages Market, par les entreprises, 2024
Table Germany Alcoholic Beverages Market Share (%), par marques, 2020-2024
Chart Germany Alcoholic Beverages Market, par marques, 2024
Table Germany – Population (Des millions) et prévisions
Table Germany – Indice des prix à la consommation (IPC) et prévisions
Table Germany – Produit intérieur brut et prévisions
Table Germany Alcoholic Beverages Market: Dépenses en proportion du PIB (%)
Table Germany Alcoholic Beverages Market: Consommation par habitant (Population)