Colombia’s alcoholic beverages market is expected to chart steady growth, with total value set to rise from USD 13.7 milliards en 2025 en USD 19.1 milliards par 2030, equating to a compound annual growth rate of 6.8%. This expansion, cependant, will unfold against a backdrop of ongoing economic strain and household budgetary pressures, which are likely to temper discretionary spending. Par conséquent, consumer purchasing behavior will remain cautious, with non-essential categories such as alcoholic drinks facing selective demand.
In this constrained spending environment, growth is projected to be led primarily by the expansion of value-focused brands and entry-level price segments. While premiumization remains a global trend, in Colombia, the near-term dynamics point toward affordability as the key determinant of market performance. Discounters are poised to benefit from this shift, emerging as one of the most dynamic retail channels in the country. Their evolving strategies—particularly the introduction of more premium offerings within alcohol assortments—will enable them to capture both budget-conscious and aspirational consumers.
Despite the global momentum surrounding no- and low-alcohol beverages, this trend has yet to gain significant traction in Colombia. Market fundamentals suggest that such formats will remain niche in the short term, with little likelihood of mainstream adoption in the next few years. That said, gradual improvements in macroeconomic stability and public security are expected to support a broader recovery in consumer sentiment, setting the stage for moderate volume growth in the sector. This recovery, cependant, will likely remain uneven and favor brands that align with value-seeking behavior while offering consistent quality.
This report presents a thorough analysis and future outlook for the Colombia alcoholic beverages market, covering historical data from 2020 à 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, type d'emballage et canal de distribution, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Report Highlights
This report presents a comprehensive dataset detailing the Colombia alcoholic beverages market size from 2020 à 2030, with metrics reported in (Liters/COP/USD). It includes actual historical data from 2020 à 2024 et des projections prospectives à travers 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, type d'emballage et canal de distribution, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Segmentation du marché
The Colombia alcoholic beverages market is structured as follows:
Type de produit – par ex., beer (dark beer, lager, low and non-alcoholic beer), cider and perry, RTDs (spirit-based RTDs, wine-based RTDs, autres), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, autres), wine (fortified wine, non-grape wine, sparkling wine, still wine)
Type d'emballage – par ex., glass bottles, canettes métalliques, paper container, PET bottles, autres
Canal de distribution – par ex., bars et HoReCa, discounters, commerce électronique, magasins d'alimentation et de boissons, hypermarchés, petites épiceries, supermarchés, autres
Macroéconomique & Indicateurs démographiques
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produit intérieur brut (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Paysage concurrentiel: Analyse des parts de marché
Updated market share data for major industry players in Colombia alcoholic beverages market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
AB InBev
Central Cervecera de Colombia S.A.S. (CCC)
Diageo plc
Empresa de Licores de Cundinamarca S.A.
Fabrica de Licores del Huila
Fabrica de Licores y Alcoholes de Antioquia
Heineken N.V.
Industria de Licores del Valle
Industria Licorera de Caldas
Industria Licorera del Cauca
Pernod Ricard Group
Quala S.A.
Vina La Rosa S.A.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Pourquoi choisir ce rapport?
Access accurate and up-to-date market size data for the Colombia alcoholic beverages sector.
Obtain granular insights across key segments, including product type, type d'emballage et canal de distribution.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Les livrables incluent
Rapport PDF structuré de manière professionnelle
Livre de données EXCEL complet avec chiffres année par année et segmentation multidimensionnelle de 2020 à 2030
Table des matières
TABLE DES MATIÈRES
Principales conclusions
Segmentation du marché
Aperçu du marché
Colombia Alcoholic Beverages Market – Analyse des types de produits
Colombia Alcoholic Beverages Market – Analyse du type d'emballage
Colombia Alcoholic Beverages Market – Analyse des canaux de distribution
Analyse des actions de l’entreprise
AB InBev
Central Cervecera de Colombia S.A.S. (CCC)
Diageo plc
Empresa de Licores de Cundinamarca S.A.
Fabrica de Licores del Huila
Fabrica de Licores y Alcoholes de Antioquia
Heineken N.V.
Industria de Licores del Valle
Industria Licorera de Caldas
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
FIGURES ET TABLEAUX
Table Colombia Alcoholic Beverages Market 2020-2030
Chart Colombia Alcoholic Beverages Market, Croissance nette, 2020-2030
Chart Colombia Alcoholic Beverages Market, Taux de croissance, 2020-2030
Table Colombia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Colombia Alcoholic Beverages Market by Product Type, TCAC historique et prévisionnel, 2020-2030
Chart Colombia Alcoholic Beverages Market by Product Type, 2020-2030
Table Colombia Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Colombia Alcoholic Beverages Market by Packaging Type, TCAC historique et prévisionnel, 2020-2030
Chart Colombia Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Colombia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Colombia Alcoholic Beverages Market by Distribution Channel, TCAC historique et prévisionnel, 2020-2030
Chart Colombia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Colombia Alcoholic Beverages Market Share (%), par les entreprises, 2020-2024
Chart Colombia Alcoholic Beverages Market, par les entreprises, 2024
Table Colombia Alcoholic Beverages Market Share (%), par marques, 2020-2024
Chart Colombia Alcoholic Beverages Market, par marques, 2024
Table Colombia – Population (Des millions) et prévisions
Table Colombia – Indice des prix à la consommation (IPC) et prévisions
Table Colombia – Produit intérieur brut et prévisions
Table Colombia Alcoholic Beverages Market: Dépenses en proportion du PIB (%)
Table Colombia Alcoholic Beverages Market: Consommation par habitant (Population)