The North America men\u2019s grooming products market is set for continued expansion, with value expected to increase from USD 15.3 billion in 2026 to USD 18.5 billion by 2031, representing a 3.8% CAGR. Growth will be steady rather than rapid, reflecting a mature regional market where traditional shaving is no longer the main engine of expansion. Instead, men\u2019s grooming is being reshaped by a wider definition of self-care, with consumers paying more attention to skin health, scalp care, body odour management, fragrance, wellness and personal identity.<\/p>\n
The shift is most visible in the move away from shaving-led demand toward skin care, deodorants, fragrances and premium hair care. In the US, razors and blades face pressure from saturation, longer replacement cycles and private label competition, while dermocosmetics, gender-neutral skin care and full-body deodorants are gaining relevance. In Canada, beard culture and casual styling are also reducing shaving frequency, but this is encouraging more selective spending on post-shave, beard, scalp and skin care products. Across both markets, the next stage of growth will depend on products that offer clear efficacy, simple routines and visible benefits rather than conventional masculine branding alone.<\/p>\n
Premiumisation will remain important, but it will need to be supported by value. Consumers are increasingly open to premium fragrances, advanced skin care, scalp-health products and sustainable formats, yet economic pressure is keeping price comparison, promotions and cost-per-use central to purchasing decisions. This creates opportunities for brands that combine elevated positioning with practical benefits, such as dermatologist-backed formulas, clean ingredients, multifunctional use, refillable packaging or durable grooming tools. Deodorants are also becoming a bridge between affordability and premium scent, giving consumers a lower-cost way to access fragrance-led experiences.<\/p>\n
Digital channels will continue to reshape discovery and conversion. E-commerce, online premium beauty platforms, subscriptions, loyalty programmes, virtual consultations and social media education are making grooming products easier to compare, understand and repurchase. Influencers, athletes, celebrities and dermatologists are also helping normalise broader routines among younger men, while raising scrutiny around ingredients, efficacy and sustainability claims. Over the forecast period, the strongest brands in North America are likely to combine science-backed performance, inclusive positioning, accessible pricing and omnichannel convenience, making men\u2019s grooming feel efficient, health-oriented and culturally current.<\/p>\n
Focused on delivering actionable insights, this report explores the North America men’s grooming products market, analyzing historical performance from 2021 onward and providing forecasts up to 2031. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, packaging type, distribution channel and country, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.<\/p>\n
Providing a forward-looking view of the North America men’s grooming products market, this report presents size estimates from 2021 to 2031, with figures in (Units\/USD). Historical data and projections through 2031 are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, price range, packaging type, distribution channel and country – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.<\/p>\n
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.<\/p>\n
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.<\/p>\n
The North America men’s grooming products market is classified into the following segments: In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.<\/p>\n This report presents market share figures for top companies operating in the men’s grooming products sector in North America, highlighting brand reach and competitive footprint. Notable participants include: Bath & Body Works, Inc., Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Combe Incorporated, Coty Inc., Dolce & Gabbana S.R.L., Dollar Shave Club, Inc., Edgewell Personal Care Brands LLC, Euroitalia S.R.L., Henkel AG & Co. KGaA, Hermes International SCA, HF Global, Inc., High Ridge Brands Co., Inter Parfums, Inc., Kenvue Inc., LG H&H Co., Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., Perio, Inc., PUIG SL, Revlon, Inc., Shiseido Company, Limited, Societe BIC S.A., Suave Brands Company, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), The Thriving Brands Company, Unilever PLC, Victoria’s Secret & Co., etc.<\/p>\n This report provides market share data for leading players in the overall men’s grooming products market, as well as in key segments including men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.<\/p>\n Market share analysis covered in the report: Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.<\/p>\n Request a redacted sample to preview the data structure and presentation quality before purchase.<\/p>\n Professionally structured PDF report TABLE OF CONTENTS FIGURES AND TABLES Key industry players examined in this North America Men’s Grooming Products market analysis comprise: The North America men’s grooming products market is set for continued expansion, with value expected to increase from USD 15.3 billion in 2026 to USD 18.5 billion by 2031, representing a 3.8% CAGR. Designed as a concise, data-rich market snapshot…<\/p>\n","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":9},"product_brand":[391],"product_cat":[392],"product_tag":[190,112],"class_list":["post-2332","product","type-product","status-publish","product_brand-helix-insights","product_cat-personal-care","product_tag-mens-grooming-products","product_tag-north-america","first","instock","virtual","sold-individually","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product\/2332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/comments?post=2332"}],"wp:attachment":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/media?parent=2332"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product_brand?post=2332"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product_cat?post=2332"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product_tag?post=2332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nProduct type<\/strong> \u2013 e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
\nPrice range<\/strong> \u2013 e.g., mass men’s grooming, premium men’s grooming
\nPackaging type<\/strong> \u2013 e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
\nDistribution channel<\/strong> \u2013 e.g., beauty stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, others
\nCountry<\/strong> \u2013 e.g., USA, Canada<\/p>\n
\nMacroeconomic & Demographic Indicators<\/h2>\n
\n
\nCompetitive Landscape: Market Share Analysis<\/h2>\n
\n
\nNorth America men’s grooming products market share
\nNorth America men’s fragrances and perfumes market share
\nNorth America men’s toiletries market share
\nNorth America men’s bath and shower products market share
\nNorth America men’s deodorants market share
\nNorth America men’s hair care products market share
\nNorth America men’s skin care products market share
\nNorth America men’s shaving products market share
\nNorth America men’s post-shave market share
\nNorth America men’s pre-shave market share
\nNorth America men’s razors and blades market share<\/p>\n
\nWhy Choose This Report?<\/h2>\n
\n
\nDeliverables Include<\/h2>\n
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\nFull EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031<\/p>\n
\nTable of Contents<\/h2>\n
\n
\nMarket Segmentation
\nMarket Overview
\nNorth America Men’s Grooming Products Market – Product Type Analysis
\nNorth America Men’s Grooming Products Market – Price Range Analysis
\nNorth America Men’s Grooming Products Market – Packaging Type Analysis
\nNorth America Men’s Grooming Products Market – Distribution Channel Analysis
\nNorth America Men’s Grooming Products Market – Country Analysis
\nCompany\/Brand Shares Analysis
\nBath & Body Works, Inc.
\nBeiersdorf AG
\nChanel S.A.
\nColgate-Palmolive Company
\nCombe Incorporated
\n…
\nMacroeconomic Data and Forecast
\nResearch Methodology
\nDisclaimer<\/p>\n
\nTable North America Men’s Grooming Products Market 2021-2031
\nChart North America Men’s Grooming Products Market, Net Growth, 2021-2031
\nChart North America Men’s Grooming Products Market, Growth Rates, 2021-2031
\nTable North America Men’s Grooming Products Market by Product Type, 2021-2031
\nChart North America Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
\nChart North America Men’s Grooming Products Market by Product Type, 2021-2031
\nTable North America Men’s Grooming Products Market by Price Range, 2021-2031
\nChart North America Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
\nChart North America Men’s Grooming Products Market by Price Range, 2021-2031
\nTable North America Men’s Grooming Products Market by Packaging Type, 2021-2031
\nChart North America Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
\nChart North America Men’s Grooming Products Market by Packaging Type, 2021-2031
\nTable North America Men’s Grooming Products Market by Distribution Channel, 2021-2031
\nChart North America Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
\nChart North America Men’s Grooming Products Market by Distribution Channel, 2021-2031
\nTable North America Men’s Grooming Products Market by Country, 2021-2031
\nChart North America Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2021-2031
\nChart North America Men’s Grooming Products Market by Country, 2021-2031
\nTable North America Men’s Grooming Products Market Share (%), by Companies, 2021-2025
\nChart North America Men’s Grooming Products Market, by Companies, 2025
\nTable North America Men’s Grooming Products Market Share (%), by Brands, 2021-2025
\nChart North America Men’s Grooming Products Market, by Brands, 2025
\nTable North America – Population (Millions) and Forecast
\nTable North America – Consumer Price Index (CPI) and Forecast
\nTable North America – Gross Domestic Product and Forecast
\nTable North America Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
\nTable North America Men’s Grooming Products Market: Consumption per Capita (Population)<\/em><\/p>\n
\nCompanies Mentioned<\/h2>\n
\n
\nBath & Body Works, Inc.
\nBeiersdorf AG
\nChanel S.A.
\nColgate-Palmolive Company
\nCombe Incorporated
\nCoty Inc.
\nDolce & Gabbana S.R.L.
\nDollar Shave Club, Inc.
\nEdgewell Personal Care Brands LLC
\nEuroitalia S.R.L.
\nHenkel AG & Co. KGaA
\nHermes International SCA
\nHF Global, Inc.
\nHigh Ridge Brands Co.
\nInter Parfums, Inc.
\nKenvue Inc.
\nLG H&H Co., Ltd.
\nL’Occitane International S.A.
\nL’Oreal S.A.
\nLVMH Moet Hennessy Louis Vuitton SA (LVMH)
\nMary Kay Inc.
\nPerio, Inc.
\nPUIG SL
\nRevlon, Inc.
\nShiseido Company, Limited
\nSociete BIC S.A.
\nSuave Brands Company
\nThe Estee Lauder Companies Inc.
\nThe Procter & Gamble Company (P&G)
\nThe Thriving Brands Company
\nUnilever PLC
\nVictoria’s Secret & Co.<\/p>\n","protected":false},"excerpt":{"rendered":"