India Toilet Paper Market 2025

在 2024, India’s toilet paper market remained highly price-sensitive, reflecting the product’s discretionary nature. This was particularly evident in rural and semi-urban areas, where consumers continued to view toilet paper as a lifestyle product rather than an essential hygiene item. For many, alternative cleaning methods remained more culturally entrenched and cost-effective, limiting the category’s penetration outside urban centers.

Traditionally, Indian households have relied on reusable cloths or water for personal hygiene, but the COVID-19 pandemic catalyzed a shift in consumer perception. Heightened awareness of sanitation and cleanliness drove an increase in toilet paper usage, as consumers recognized its convenience and hygienic benefits. Even after the pandemic, this behavior persisted, reinforced by concerns over bacterial transmission and the effort required to clean reusable fabrics. As a result, the category gained traction among a growing segment of the population, particularly in metropolitan areas and among higher-income households.

With rising awareness of the product’s practicality and improving living standards, demand for toilet paper in India continued to strengthen. Structural factors such as increasing disposable income, the expanding middle and upper-middle class, rapid urbanization, and greater exposure to global consumer trends further supported this trajectory. Although traditional retail outlets continued to deprioritize toilet paper due to its non-essential status, the rise of e-commerce platforms filled this gap. The ability to offer a wider product assortment, convenient home delivery, and attractive discounts played a pivotal role in shifting consumer preferences toward online retail. This trend was particularly pronounced in smaller cities, where access to such products remained limited in brick-and-mortar stores.

This report delivers a deep dive into the India toilet paper market, 结合历史表现数据 2020 到 2024 通过前瞻性预测 2030. 它发现了对市场规模的关键见解, 增长率, 和关键趋势, 对行业的发展提供了清晰的看法. By breaking down the market across type and distribution channel, 该报告确定了利益相关者推动增长和胜过竞争者的可行机会.

市场细分

The segmentation of the India toilet paper market is outlined below:
类型: at-home, away from home (AFH)
分销渠道: 便利店, 超市和大型超市, 小型杂货店, 健康与美容商店, 电子商务, 其他的

The India toilet paper market is segmented by type and distribution channel. The market is classified by type into at-home, and away from home (AFH). 分销渠道段分为便利店, 超市和大型超市, 小型杂货店, 健康与美容商店, 电子商务, 还有其他.

竞争格局

Leading companies in the toilet paper market comprise Wintex Paper Products Private Limited, Pudumjee Hygiene Products Ltd., Origami Cellulo Private Limited, Chemical Corporation and Avantha Group. This report presents an extensive analysis of major entities in the toilet paper market, 专注于他们的表现 2020 到 2024. 调查结果展示了市场份额的变化, 认识长期的领导者和新挑战者.

为什么购买此报告?

Obtain precise statistical data and forecasts for the India toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the India toilet paper market: 类型和分销渠道.
制定特定区域的策略并根据本地数据分析设定战略优先级.
Gain deep insights into the dynamics of the India toilet paper market.
通过针对增长领域和新兴趋势来确定高潜力的投资机会.
Anticipate the future trajectory of the India toilet paper market with informed projections.
评估竞争格局，以确定利用市场机会的理想时机.
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目录

目录
关键发现
市场细分
市场概述
India Toilet Paper Market – 类型分析
India Toilet Paper Market – 分配渠道分析
公司股票分析
Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table India Toilet Paper Market 2020-2030
Chart India Toilet Paper Market, 净增长, 2020-2030
Chart India Toilet Paper Market, 增长率, 2020-2030
Table India Toilet Paper Market by Type, 2020-2030
Chart India Toilet Paper Market by Type, CAGR历史和预测, 2020-2030
Chart India Toilet Paper Market by Type, 2020-2030
Table India Toilet Paper Market by Distribution Channel, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, 2020-2030
Table India Toilet Paper Market Share (%), 由公司, 2020-2024
Chart India Toilet Paper Market, 由公司, 2024
Table India Toilet Paper Market Share (%), 由品牌, 2020-2024
Chart India Toilet Paper Market, 由品牌, 2024
餐桌印度 – 人口 (百万) 和预测
餐桌印度 – 消费者价格指数 (CPI) 和预测
餐桌印度 – 国内生产总值和预测
Table India Toilet Paper Market: 花费一定比例的GDP (%)
Table India Toilet Paper Market: 人均消费 (人口)

提到的公司

Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group