China Perfume Market 2025

China’s perfume market is poised for sustained growth over the coming years, with premium segments expected to drive much of the expansion as consumer sophistication increases. The market’s evolution reflects shifting social values and consumption patterns, particularly evident in the remarkable ascent of unisex perfume which have consistently outperformed traditional gender-specific categories in recent years. This trend stems not merely from the category’s smaller baseline but more significantly from fundamental changes in consumer preferences and societal norms. Modern Chinese consumers, particularly younger demographics, are increasingly drawn to versatile scents featuring herbal and citrus notes that suit daily wear, moving away from the strong, overtly gendered perfume that dominated previous generations’ preferences.

The rise of feminist consciousness and evolving gender perceptions are reshaping consumption behaviors, with women increasingly selecting unisex perfume as an expression of independence and confidence rather than traditional floral scents that may project more conventional femininity. Perfume houses have responded strategically to this shift, deliberately minimizing gender cues in both scent profiles and packaging designs. This paradigm extends beyond product development into marketing narratives, with brands increasingly emphasizing personal expression over gender conformity in their campaigns.

While China’s per capita perfume consumption remains below Western levels, the market presents unique growth vectors as scents transition from functional products to vehicles of personal identity and social signaling. Chinese consumers attach considerable significance to perfume choices, carefully curating scent wardrobes for different contexts – from professional environments where clean, neutral aromas project competence, to social occasions where more distinctive notes convey personality. This situational usage pattern, coupled with growing disposable incomes and exposure to global beauty trends, is fostering a culture of multiple perfume ownership and occasion-specific application. The market’s development trajectory suggests continued premiumization and segmentation, with opportunities for brands that can balance cultural relevance with innovative scent profiles and storytelling that aligns with Chinese consumers’ evolving self-conception and lifestyle aspirations.

专注于提供可行的见解, this report explores the China perfume market, 分析历史表现 2020 到 2024 并提供预测 2030. 它评估市场规模, 增长动态, 和特定于细分市场的趋势, 强调推动行业变化的因素. 通过将市场分解为产品类型, 价格范围, 包装和分销渠道, 该报告使决策者对竞争格局和增长潜力有清晰的了解.

市场细分

The following outlines the segmentation of the China perfume market:
产品类型: 男士香水, 妇女的香水, 男女通用香水
价格范围: 大量的, 优质的
包装: 玻璃瓶, 塑料瓶, 其他的 (水晶, 金属, ETC。)
分销渠道: 美容和个人护理店, 百货商店, 直接销售, 电子商务, 其他的

The segmentation of the China perfume market product type, 价格范围, 包装和分销渠道. 市场按产品类型分类为男士香水, 妇女的香水, 和中性香水. 价格范围段包含质量, 和优质. 包装细分覆盖玻璃瓶, 塑料瓶, 还有其他 (水晶, 金属, ETC。). 分销渠道细分包括美容和个人护理商店, 百货商店, 直接销售, 电子商务, 还有其他.

竞争格局

该报告提供了著名公司的个人资料, including Bingxili (上海) International Trade Co. 有限公司. (BOITOWN), Conbs Sas。, 香奈儿S.A., 科蒂公司, Diptych SA, Euroitalia S.R.L., 爱马仕国际SCA, Inter Parfums Inc., L'Occitane International S.A., 欧莱雅S.A., lvmh必须轩尼诗·路易·维顿（Hennessy Louis Vuitton SA） (LVMH), 自然 & 公司, PUIG SL, Shiseido Company Limited and The Estee Lauder Companies Inc.

该报告对香水领域的领先公司进行了深入的检查, 分析他们的表现 2020 到 2024. 结果表明市场份额的变化, 强调已建立的领导者和新进入者.

为什么购买此报告?

Obtain precise statistical data and forecasts for the China perfume market.
Gain in-depth analysis and forecasts for the key segments of the China perfume market: 产品类型, 价格范围, 包装和分销渠道.
制定特定区域的策略并根据本地数据分析设定战略优先级.
Gain deep insights into the dynamics of the China perfume market.
通过针对增长领域和新兴趋势来确定高潜力的投资机会.
Anticipate the future trajectory of the China perfume market with informed projections.
评估竞争格局，以确定利用市场机会的理想时机.
同一组织中的单个无限用户许可证, 额外用户没有额外的费用.

目录

目录
关键发现
市场细分
市场概述
China Perfume Market – 产品类型分析
China Perfume Market – 价格范围分析
China Perfume Market – 包装分析
China Perfume Market – 分配渠道分析
公司股票分析
Bingxili (上海) International Trade Co., 有限公司. (BOITOWN)
Conbs Sas。
香奈儿S.A.
科蒂公司.
Diptych SA
Euroitalia S.R.L.
爱马仕国际SCA
香水间, Inc.
L'Accitane International S.A.
…
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table China Perfume Market 2020-2030
Chart China Perfume Market, 净增长, 2020-2030
Chart China Perfume Market, 增长率, 2020-2030
Table China Perfume Market by Product Type, 2020-2030
Chart China Perfume Market by Product Type, CAGR历史和预测, 2020-2030
Chart China Perfume Market by Product Type, 2020-2030
Table China Perfume Market by Price Range, 2020-2030
Chart China Perfume Market by Price Range, CAGR历史和预测, 2020-2030
Chart China Perfume Market by Price Range, 2020-2030
Table China Perfume Market by Packaging, 2020-2030
Chart China Perfume Market by Packaging, CAGR历史和预测, 2020-2030
Chart China Perfume Market by Packaging, 2020-2030
Table China Perfume Market by Distribution Channel, 2020-2030
Chart China Perfume Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart China Perfume Market by Distribution Channel, 2020-2030
Table China Perfume Market Share (%), 由公司, 2020-2024
Chart China Perfume Market, 由公司, 2024
Table China Perfume Market Share (%), 由品牌, 2020-2024
Chart China Perfume Market, 由品牌, 2024
餐桌中国 – 人口 (百万) 和预测
餐桌中国 – 消费者价格指数 (CPI) 和预测
餐桌中国 – 国内生产总值和预测
Table China Perfume Market: 花费一定比例的GDP (%)
Table China Perfume Market: 人均消费 (人口)

提到的公司

Bingxili (上海) International Trade Co., 有限公司. (BOITOWN)
Conbs Sas。
香奈儿S.A.
科蒂公司.
Diptych SA
Euroitalia S.R.L.
爱马仕国际SCA
香水间, Inc.
L'Accitane International S.A.
L'Oreal S.A.
lvmh必须轩尼诗·路易·维顿（Hennessy Louis Vuitton SA） (LVMH)
自然 & 公司
PUIG SL
Shiseido Company, 有限的
埃斯蒂·劳德公司公司.