According to the latest data, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 million with a CAGR of 15.5% by the end of 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, 提供有关历史市场规模的关键数据, 生长模式, 和未来的预测. 它提供了细分市场和子细分市场的彻底细分, 专注于关键变量，例如产品, 定价, packaging material, 和分销渠道. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
市场细分
The hair care products market in Nigeria is classified into the following segments:
产品: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, 其他的
定价: 大量的, 优质的
Packaging material: 柔性包装, 玻璃, 金属, 刚性塑料, 其他的
分销渠道: 便利店, 超市和大型超市, 小型杂货店, 健康与美容商店, 直接销售, 电子商务, hair salons, 其他的
The Nigeria hair care products market is segmented on the basis of product, 定价, packaging material, 和分销渠道. 基于产品, the hair care products market in Nigeria is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, 还有其他. On the basis of pricing, the hair care products market in Nigeria has been segmented into mass, 和优质. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, 玻璃, 金属, 刚性塑料, 还有其他. Based upon distribution channel, the hair care products market in Nigeria is also categorized into convenience stores, 超市和大型超市, 小型杂货店, 健康与美容商店, 直接销售, 电子商务, hair salons, 还有其他.
竞争格局
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., 欧莱雅S.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, 露华浓公司, Zenon Laboratories and Chemical Industries Limited, 宝洁 & 赌博公司 (p&g), 高露洁 - 帕尔莫利维公司, 联合利华PLC, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. 有限公司, Oriflame Cosmetics S.A., Kenvue Inc., Henkel Ag & 公司. KGAA, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.
The report presents a detailed analysis of the Nigeria hair care products market, focusing on the performance of major companies between 2019 和 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
为什么购买此报告?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
制定特定区域的策略并根据本地数据分析设定战略优先级.
Gain deep insights into the dynamics of the Nigeria hair care products market.
通过针对增长领域和新兴趋势来确定高潜力的投资机会.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
评估竞争格局，以确定利用市场机会的理想时机.
目录
目录
关键发现
报告范围
研究方法
Market overviewNigeria hair care products market – 产品分析
Nigeria hair care products market – 定价分析
Nigeria hair care products market – packaging material analysis
Nigeria hair care products market – 分配渠道分析
主要参与者和市场份额
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– L'Oreal S.A.
– SoulMate Industries Limited
– Godrej Group
…
宏观经济数据和预测
免责声明
数字和桌子
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, 净增长, 2019-2029
Chart Nigeria hair care products market, 增长率, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, CAGR历史和预测, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, CAGR历史和预测, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, CAGR历史和预测, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, CAGR历史和预测, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), 由公司, 2019-2023
Chart Nigeria hair care products market, 由公司, 2023
Table Nigeria hair care products market share (%), 由品牌, 2019-2023
Chart Nigeria hair care products market, 由品牌, 2023
Table Nigeria – 人口 (百万) 和预测
Table Nigeria – 消费者价格指数 (CPI) 和预测
Table Nigeria – 国内生产总值和预测
Table Nigeria hair care products market: 花费一定比例的GDP (%)
Table Nigeria hair care products market: 人均消费 (人口)