市场概况

The Hair Colorants Market is projected to reach a value of USD 18,387 百万 2028, 预计规模为 USD 14,082 百万 2023. This represents a compound annual growth rate (复合年增长率) 的 5.48% 在预测期内 2023-2028.

Hair colorants encompass a wide range of commercial products that can be used to color hair in various shades and tones, from light blondes to blacks, including golden ash, reddish, mahogany, violets, and more.

此外, the market is fueled by the rising incidence of gray hair among the young working population, attributed to factors like stress and improper diet. Consumers’ preference for permanent hair colorants, which offer long-lasting results, also contributes to the market’s growth. 然而, concerns regarding the potential health risks associated with the toxic chemicals present in hair colorants impede the market’s progress.

To address this issue, companies are developing better solutions by utilizing natural ingredients and avoiding the use of ammonia. The global organic hair color market is expected to experience positive growth due to the increasing prevalence of skin allergies among consumers. Overall, the outlook for the global organic hair color market remains favorable over the next five years.

市场细分

市场根据多种因素进行细分, including Product Type, 分销渠道, 和地理

Segmentation by Product Type
Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Other Product Types

按分销渠道细分
Supermarkets/Hypermarkets
便利店
专业零售商
Online Stores
Other Distribution Channels

按地理位置细分
北美 – 美国, 加拿大, 墨西哥, 以及北美其他地区
欧洲 – 英国, 德国, 法国, 意大利, 西班牙, 俄罗斯, 和欧洲其他地区
亚太 – 中国, 日本, 印度, 澳大利亚, 以及亚太地区其他地区
拉美 – 巴西, 阿根廷, 和拉丁美洲其他地区
中东和非洲 – 沙特阿拉伯, 南非, 以及中东和非洲其他地区

Premium hair colors and dyes are priced higher due to extensive research and development as well as the costlier ingredients used in their formulation. A notable example is Vegetal Safe Color, which offers a natural hair color made from 100% organic herbs and extracts like Indigo, shikakai, brahmi, and manjistha. This chemical-free hair color is devoid of harmful substances such as PPD, Ammonia, Peroxide, and Paraben. Hair styling professionals, salons, 水疗中心, 专卖店, and online platforms are increasingly adopting these eco-friendly hair coloring products.

Mainstream brands like Unilever and Procter & Gamble Co. are capitalizing on the growing consumer interest in ethical and sustainable hair coloring options. They focus on developing innovative products to attract consumers, despite already having a wide range of offerings. These leading players also leverage digital resources to maintain a strong online presence, crucial for success in the premium hair colorants segment.

The rising populations of China and India, coupled with the aging population in Japan and other Southeast Asian countries, contribute to the increased demand for hair colorants. As lifestyles rapidly change and urbanization takes place in emerging markets, there is a growing desire for hair colorants that provide trendy looks. 千禧一代, influenced by celebrities and fashion trends, opt for hair coloring to stay in vogue. 最后, hair colorant products gain popularity across all consumer groups in the region.

Aggressive marketing campaigns targeting young consumers play a significant role in driving this popularity. The market is highly competitive, with vendors competing based on differentiation of products, portfolio variety, 和定价策略. In response, key players allocate substantial resources towards research and development to introduce innovative products that cater to customer demands.

竞争格局

The hair colorants market exhibits strong competitiveness as prominent market players endeavor to meet consumer demands for a wide range of color options while prioritizing product safety. The increasing exchange of cultures and the global popularity of fashion have contributed to a rising demand for vibrant and unconventional hair colors. Noteworthy companies operating in this market include Henkel AG & 钴. 砷化镓, 露华浓, 科蒂公司, L’Oréal SA, 作为一家公司, Mandom Corp., Aveda Corp., Unilever, 雅芳产品, and HACO Tiger Brands. Global demand for hair colorants, particularly those used to cover gray hair, continues to grow steadily. 然而, consumers remain concerned about the potential side effects associated with hair colorants, often hesitating before choosing to color their hair. 最后, hair colorant manufacturers have the opportunity to capitalize on this market potential by offering safer coloring solutions that provide a broader selection of colors.

Key companies profiled in this report include Henkel AG & 钴. 砷化镓, 露华浓公司, Wella Operations US LLC, 欧莱雅公司, 作为一家公司, Mandom Corp., Helena Industries, 公司, Honasa Consumer Limited, 联合利华公司, 自然 & 钴, 戈德瑞集团.

最新行业发展

在六月 2022, L’Oréal unveiled its inaugural permanent hair color technology known as L’Oréal Paris Men Expert One-Twist Hair Color, specifically designed for men.

In February 2022, Mamaearth, a direct-to-consumer (D2C) startup, completed the acquisition of Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).

在十二月 2021, L’Oréal entered into an agreement to acquire Youth to the People, an American skincare company headquartered in California. The brand’s core objective is to develop skincare products using vegan ingredients, adopting practices that promote environmental sustainability and are suitable for individuals.

已回答的关键问题

What is the duration of the market study for the Hair Colorants Market?
The study period for the Hair Colorants Market ranges from 2018 到 2028.

What is the growth rate of the Hair Colorants Market?
The Hair Colorants Market is projected to grow at a compound annual growth rate (复合年增长率) 的 5.48% 未来五年.

What is the size of the Hair Colorants Market?
The Hair Colorants Market is anticipated to reach USD 14,082 百万 2023 预计复合年增长率为 5.48% 达到美元 18,387 百万 2028.

Which region experiences the highest growth rate in the Hair Colorants Market?
The Asia Pacific region has the highest CAGR over the period of 2018 到 2028 in the Hair Colorants Market.

Which region holds the largest share in the Hair Colorants Market?
Europe currently holds the highest market share in the Hair Colorants Market as of 2021.

Who are the key players in the Hair Colorants Market?
汉高公司 & 钴. 砷化镓, 露华浓, 科蒂公司, L’Oréal S.A, and Mandom Corp. are the major companies operating in the Hair Colorants Market.