市场概况

The Children’s Wear Market is experiencing substantial growth and is expected to reach USD 335.26 十亿 2028, 复合年增长率 (复合年增长率) 的 5.35% 在预测期内 (2023-2028).

Children’s clothing, made from comfortable fabrics such as cotton and hosiery, is designed specifically for play and rest.

Matching clothing has become a popular trend among both children and parents, thanks to factors like customization, innovative designs, brand reliability, and affordability. Celebrities are also promoting matching wear with their kids, which is further driving the demand for children’s clothing. Influential child celebrities on platforms like Instagram, Snapchat, and YouTube are experimenting with new fashion trends, attracting children and boosting the market. 例如, the Instagram duo Kikiandshrads, consisting of a mother and daughter, creatively market children’s clothing with adorable ideas. The influence of social media platforms and children’s preferences is expected to contribute to the long-term growth of the market.

In many developed and developing countries, modern parents often use social media sites like Instagram, YouTube, and Snapchat to showcase photos and videos of themselves and their children wearing matching outfits. The trend of twinning with children has gained significant popularity in recent years. To cater to this trend, companies like John Lewis launched mini-me collections that bridge the gap between women’s and children’s wear. These collections offer coordinating styles, attracting consumers who appreciate the concept of matching attire.

Scientific research studies indicate that consumers have better product recall when endorsed by celebrities, regardless of whether they are genuine fans. In response to changing consumer behavior, children’s wear companies are adopting innovative endorsement strategies, leveraging celebrities’ participation in campaigns and advertisements through social media channels. This increased celebrity influence, coupled with the growing impact of social media, is expected to positively influence the children’s wear market in the coming years.

市场细分

市场根据多种因素进行细分, including Type, 分销渠道, 和地理.

按类型细分
Apparel
鞋类
Other Product Types

按分销渠道细分
Offline Retail Stores
Online Retail Stores

按地理位置细分
北美 – 美国, 加拿大, 墨西哥, 以及北美其他地区
欧洲 – 英国, 德国, 法国, 意大利, 西班牙, 俄罗斯, 和欧洲其他地区
亚太 – 中国, 日本, 印度, 澳大利亚, 以及亚太地区其他地区
拉美 – 巴西, 阿根廷, 和拉丁美洲其他地区
中东和非洲 – 沙特阿拉伯, 南非, 以及中东和非洲其他地区

The growth of the children’s wear market is not evenly distributed among different regions. 美国, 中国, 德国, the United Kingdom, and India are the largest country markets for children’s wear. 然而, it is expected that smaller country market segments will experience much higher growth compared to these major players. 例如, while Germany is one of the top five children’s wear markets, it lags behind emerging economies such as Japan, 巴西, and South Africa in terms of future growth.

在美国, the children’s wear market revenue was valued at USD 52.67 十亿 2023. It is projected to reach USD 60.81 十亿 2028, 以复合年增长率增长 (复合年增长率) 的 2.92% 在预测期内 (2023-2028). This growth is driven by the trend of gender-neutral clothing for children and brands offering inclusive options to meet the demands of young parents.

相似地, 在英国, the children’s wear market size was valued at USD 11.92 十亿 2023. It is expected to reach USD 12.81 十亿 2028, 复合年增长率为 1.45%. The market is driven by an increased inclination of parents to purchase unisex clothes and luxury brands offering value-added products for affluent families.

In Germany, the children’s wear market was valued at USD 5.98 十亿 2023 and is anticipated to reach USD 6.39 十亿 2028, 年复合增长率为 1.33%. Factors such as increasing birth rates, rising disposable income, and changes in living standards contribute to the market’s growth.

China’s children’s wear market was valued at USD 53.92 十亿 2023 预计将达到美元 79.66 十亿 2028, 复合年增长率为 8.12%. The market in China is rapidly expanding due to a large customer base with a massive population and an increasing middle-class population.

In Japan, the children’s wear market was valued at USD 7.70 十亿 2023 预计将达到美元 8.1 十亿 2028, 年复合增长率为 1.01%. The market is driven by changing lifestyle patterns and a focus on safety and quality.

India’s children’s wear market was valued at USD 12.81 十亿 2023 and is anticipated to reach USD 23.09 十亿 2028, 复合年增长率为 12.50%. Increased spending by parents on comfortable and convenient kids’ wear is the primary driver of this market.

相似地, in Brazil, the children’s wear market was valued at USD 6.47 十亿 2023 预计将达到美元 7.63 十亿 2028, 年复合增长率为 3.34%. The market is primarily driven by the increased penetration of the internet and the rising number of consumers following social media fashion trends and engaging in online shopping.

In South Africa, the children’s wear market was valued at USD 5.46 十亿 2023 and is anticipated to reach USD 7.26 十亿 2028, 复合年增长率为 5.86%. The market is driven by growing exposure to advertisements and media influencers, as well as consumer preferences for fashionable apparel such as casual wear and sportswear for children.

The Asia-Pacific region is expected to hold a significant market share during the forecast period. This is attributed to the growth in the infant population, particularly in developing countries like India and China. Economic growth and rising household incomes are expected to increase consumer spending on children’s apparel and footwear products in the region. 此外, factors such as rapid urbanization, aggressive promotional activities by manufacturers, and the development of online retailing platforms contribute to further market growth.

Key players in the region are focusing on innovations to attract a wider consumer base. 例如, brands like Uniqlo incorporate features such as non-toxic materials, UV protection, and water-repellent coatings into their designs to ensure optimum comfort and safety for kids. Retailers are also opening luxury boutiques to meet the increasing demand for children’s luxury apparel. 例如, Hyundai Department Store opened a Tom Browne Kids pop-up store in Seongnam, Gyeonggi Province in 2022, and a Baby Dior boutique in southern Seoul’s Apgujeong-dong in 2023.

竞争格局

The market for children’s wear is characterized by intense competition. Prominent companies such as Carter’s Inc., 阿迪达斯公司, Benetton Group SRL, 耐克, and Dolce & Gabbana are among the key players in this sector. These players employ various strategic approaches including investments, product innovations, mergers and acquisitions, and partnerships to maintain a competitive edge in the children’s wear market. 此外, they are directing their efforts towards targeted marketing initiatives and expanding their range of products by introducing new apparel designs. These endeavors aim to enhance their market positioning and effectively cater to the specific demographic segment of consumers.

Key companies profiled in this report include Carter’s Inc., Adidas Group, Benetton Group SRL, The Gap Inc., 耐克公司, Mothercare PLC, OTB Group, 美洲狮SE, Burberry PLC, 多尔切 & Gabbana Luxembourg S.à R.L., Hennes & Mauritz AB.

最新行业发展

在一月 2023, Nike made an official announcement regarding the introduction of the Jordan Brand’s 23/7 shoe for children. This particular shoe features a step-in design that prioritizes comfort for kids. According to the company’s claims, the shoe has been released in multiple colorways that pay homage to significant moments and influential figures associated with the iconic Jordan brand.

在六月 2022, Carter’s Inc. entered into a partnership with Super League Gaming, a prominent provider of metaverse experiences, 游戏, and content channels. The collaboration aimed at launching a new Roblox game called Fashion Runway under the Carter’s brand.

During Milan Fashion Week in March 2022, United Colors of Benetton disclosed its plans to renovate its Corso Vittorio Emanuele location. The intention behind this renovation was to align the physical store with the brand’s new store in the metaverse. Both stores were scheduled to open simultaneously and offer a similar experiential atmosphere.

已回答的关键问题

What is the time frame for studying the Children’s Wear Market?
The Children’s Wear Market is studied from 2018 到 2028.

What is the growth rate of the Children’s Wear Market?
The Children’s Wear Market is projected to grow at a compound annual growth rate (复合年增长率) 的 5.35% 未来五年.

What is the size of the Children’s Wear Market?
The Children’s Wear Market is expected to reach USD 258.35 十亿 2023 and is projected to grow at a CAGR of 5.35% 达到美元 335.26 十亿 2028.

Which region exhibits the highest growth rate in the Children’s Wear Market?
The Asia Pacific region demonstrates the highest compound annual growth rate (复合年增长率) 从 2018 到 2028.

Which region holds the largest share in the Children’s Wear Market?
North America currently holds the highest share in the Children’s Wear Market as of 2022.

Who are the key players in the Children’s Wear Market?
The major companies operating in the Children’s Wear Market include Benetton Group SRL, Carter’s Inc., 阿迪达斯公司, 耐克公司, and Dolce & Gabbana Luxembourg S.à R.L.