市场概况

欧洲自行车市场预计将大幅增长, 预计市场规模将从美元开始增加 22.96 十亿 2022 兑美元 39.80 十亿 2028, 年复合增长率为 9.67% during the forecast period from 2023 到 2028.

Cycling, an aerobic activity that contributes to overall fitness, involves using a bicycle consisting of two wheels held in a frame, propelled by pedals, and steered with handlebars attached to the front wheel.

Increasing environmental concerns and aggressive marketing campaigns promoting eco-friendly transportation have encouraged more people to choose cycling as a means of commuting. The growing focus on body fitness and health consciousness among consumers has also contributed to the increasing demand for e-bicycles. In Spain, e-bicycles have become the most popular electric vehicles, 与超过 220,000 units sold in 2021, according to the Spanish Bicycle Industry Association (AMBE).

Prominent companies in the industry are actively expanding their brand presence in the region through strategies such as mergers, 收购, 伙伴关系, and new product developments. 例如, Hero Cycles, a brand under the Hero Motors Company Group, entered the European market in June 2021 by delivering its Made in India e-bikes to Europe.

The demand for sports bicycles is expected to experience a boost in the coming years due to their increased utilization in trekking, recreational activities, and the growing number of cycling events. Celebrity endorsements also play a significant role in driving demand. In Italy, 超过 3.2 million bicycles were manufactured in 2021, with the e-bike category experiencing exceptional growth of 25% and regular bicycles seeing a 5% year-on-year increase, 达到 2.9 million units. Bianchi has announced an ambitious plan to triple its Italian output by August 2022, while tire producers Vittoria and Pirelli have expanded their facilities in Italy.

A survey conducted in England in 2021 revealed that 18% of male participants cycled at least once a month, whereas 8.5% of females and 13.2% of individuals identifying as other genders cycled once a month for any purpose.

Cycling events also play a vital role in promoting cycling and driving the growth of the bicycle market. These events cater to various segments of the population, including children, 成年人, families, and employees of organizations. 例如, European Mobility Week, an initiative by the European Coordination, National Coordinators, and the European Commission, aims to improve public health and overall quality of life by promoting clean mobility. In July 2021, Spanish cycling enthusiasts launched quierounabici.eu, an initiative importing Amsterdam-style bicycles to Spain. 此外, international sports events such as cycling championships encourage consumers to take up cycling, thereby driving market growth.

市场细分

市场根据多种因素进行细分, 包括类型, 分销渠道, 和地理.

按类型细分
Road Bicycles
Hybrid Bicycles
All Terrain Bicycles
E-bicycles
Other Types

按分销渠道细分
Offline Retail Stores
Online Retail Stores

按地理位置细分
西班牙
英国
德国
法国
意大利
荷兰
欧洲其他地区

The introduction of e-bicycle features has significantly influenced consumer preference, leading to a shift from conventional bicycles to e-bicycles. This trend has been further boosted by government initiatives aimed at promoting the sale of e-bikes. In addition to the increasing interest in recreational and adventure activities, e-bicycles have found applications in various sectors such as logistics (food delivery), tourism, and e-bike rental services. These factors are expected to drive the market for e-bikes during the forecast period.

此外, in response to concerns about vehicle emissions and traffic congestion, several automakers have expressed plans to enter the growing e-bike market as a means of diversifying their product portfolios. 欧洲, with its numerous travel destinations, has seen the emergence of tourism companies offering exclusive Cycling Holidays packages that utilize e-bicycles. 这, 反过来, contributes to the sales growth of e-bicycles. 此外, governments across Europe are taking initiatives to promote safe and environmentally-friendly transportation, thereby further driving the demand for e-bikes. 例如, the Paris Office of Tourism has implemented the addition of 50 kilometers of bicycle lanes to ensure safe and organized traffic in the region.

Offline retail stores serve as the primary distribution channel for bicycles across Europe. 超级市场和大卖场, with their extensive retail space and diverse product offerings, also play a significant role in bicycle sales. Most bicycle manufacturers distribute their products through specialty retail outlets, including independent specialty bicycle shops and subsidiaries. Specialty stores offer enhanced visibility and a wide range of bicycles, including e-bikes, making them a convenient retail channel for both end users and vendors. The high and medium-income groups, 尤其, frequently visit these specialty stores, and impulse buying behaviors further contribute to bicycle sales through this channel.

The rise of e-bike technology has prompted a shift in consumer preference from traditional bicycles to e-bikes. Global and regional manufacturers are actively meeting this demand by incorporating advanced technologies such as anti-theft features and smart monitoring systems, aiming to gain a competitive edge in the market. Major manufacturers continuously innovate their e-bike products, as evident from Dott’s recent launch of its e-bikes in Germany in 2021. These e-bikes provide clean mobility and utilize single-app use technology.

Government initiatives to promote e-bike sales have also played a significant role in driving market demand. According to the Bicycle Industry Association, the total number of bicycles and e-bikes sold reached 2.37 百万单位 2021, marking a 10% increase compared to the previous year. Of these, 1.43 million were e-bikes, experiencing an 8% growth in production, surpassing traditional bicycles since 2019.

The construction of a car-free bicycle highway spanning 62 miles and connecting ten cities and four universities in Germany is expected to further stimulate sales in the near future. Consumers are attracted to the convenience offered by this highway and appreciate the opportunity to contribute to a cleaner environment. All of these factors combined contribute to the growth and expansion of the e-bike market.

竞争格局

The European bicycle market is characterized by a high degree of fragmentation, with numerous international and regional players involved. Dominating this market are key players such as Accell Group NV, Trek Bicycle Corporation, Pon Holdings BV, Scott Corporation SA, and Giant Manufacturing Co. 有限公司. These companies employ various strategic approaches, including mergers, expansions, 收购, 伙伴关系, and new product developments, to strengthen their brand presence throughout the region.

Other prominent players in the European bicycle market also hold significant market shares. The key factors influencing the position of these market players include consistent product launches featuring advanced technology and superior quality. To gain a competitive edge, brands differentiate their products based on design, 技术, quality, and innovation. 所以, product differentiation plays a critical role in maintaining a competitive advantage within the European bicycle market.

Accell Group has emerged as a market leader through strategic investments in research and development, as well as frequent product launches, aimed at expanding its consumer base and geographical presence.

相似地, Giant Manufacturing Co. Ltd holds a dominant position in the market, with continuous product launches showcasing cutting-edge technology.

Key companies profiled in this report include Accell Group, Trek Bicycle Corporation, Pon Holdings BV, Giant Group, Bulls Bikes, Ribble Cycles, Riese Und Muller GmbH, Merida Industry Co. 有限公司, Scott Corporation SA, Canyon Bicycles GmbH, Grimaldi Industri AB, Simplon Fahrrad GmbH.

最新行业发展

In October 2022, Cervélo, a subsidiary of Pon Holdings, introduced the ZHT-5, a cross-country mountain bike that emphasizes lightweight construction and efficiency. Cervélo stated that the ZHT-5 has been specifically designed for XC racing and will make its racing debut at the initial round of the XCO World Cups in Valkenburg, 荷兰.

在九月 2022, Pon Holdings’ Pon Bike division successfully acquired Veloretti, a renowned e-bike brand based in the Netherlands. Veloretti primarily operates in the European market, offering a range of bicycles.

During the same month, Haibike, a brand under the Accell Group, unveiled a new electric mountain bike (eMTB) specifically designed for the MTB category. The Lyke eMTB features a detachable watt-hour battery, providing added convenience for users.

已回答的关键问题

What is the duration of the study for the Europe Bicycle Market?
The study of the Europe Bicycle Market covers the period from 2018 到 2028.

What is the growth rate of the Europe Bicycle Market?
The Europe Bicycle Market is expected to grow at a compound annual growth rate (复合年增长率) 的 9.67% 未来五年.

What is the size of the Europe Bicycle Market?
The Europe Bicycle Market is projected to reach USD 25,084 百万 2023 and is anticipated to grow at a CAGR of 9.67% 达到美元 39,795 百万 2028.

Who are the key players in the Europe Bicycle Market?
The major companies operating in the Europe Bicycle Market include Trek Bicycle Corporation, Accell Group NV, Giant Manufacturing Co. 有限公司, Pon Holdings BV, and Scott Corporation SA.