Vietnam Coffee Market 2025

Vietnam’s coffee market is poised for dynamic expansion, projected to grow from USD 1,151.7 百万英寸 2024 到美元 1,920.9 百万 2030 at an 8.9% CAGR, building upon its unique position as both the world’s second-largest coffee producer and a rapidly sophisticating domestic consumer market. The market’s evolution reflects Vietnam’s economic transition, with rising disposable incomes enabling consumption premiumization even as the country’s deep coffee production roots ensure widespread accessibility of affordable daily brews. This dichotomy is fostering a vibrant competitive landscape where multinational chains compete with hyper-local producers who leverage their bean-to-cup supply chain advantages and intimate understanding of native taste preferences.

Digital innovation is reshaping market access strategies, with local brands pioneering social commerce approaches through TikTok and Facebook livestreams that combine entertainment, education, and instant purchasing – particularly effective in reaching younger demographics in secondary cities. These agile regional players are complementing their digital outreach with product innovation, developing ready-to-drink variants and hybrid traditional-modern blends that appeal to Vietnam’s unique coffee palate. The sustainability imperative is gaining unexpected momentum, with both multinationals and domestic producers investing in circular economy solutions for coffee grounds and eco-friendly packaging, responding to growing environmental awareness among Vietnamese consumers that parallels global trends while addressing local waste management challenges.

The market’s growth trajectory faces structural challenges including climate change impacts on coffee yields and intensifying competition for skilled baristas in urban centers. 然而, Vietnam’s inherent advantages – including a thriving café culture that serves as social infrastructure and generations of coffee-growing expertise – provide resilient foundations for continued expansion. Emerging opportunities lie in health-positioned products leveraging Vietnam’s rich herbal medicine tradition, with innovations like ginseng-infused coffee and collagen-enriched brews gaining traction. As Vietnamese coffee gains global recognition for quality, the domestic market benefits from a pride-driven premiumization effect, creating opportunities for origin-branding and terroir-focused marketing that educate consumers about the diversity of regional profiles from the Central Highlands to Son La. This interplay of tradition and innovation positions Vietnam’s coffee market for balanced growth across mass and premium segments, with digital channels and sustainability credentials becoming increasingly critical differentiators in a crowded marketplace.

This report provides a strategic analysis of the Vietnam coffee market, 检查历史趋势 2020 到 2024 并通过 2030. 它评估市场规模, 生长轨迹, 和关键的变革驱动力, 对行业的未来提供全面的看法. 通过将市场分解为产品类型, 包装类型和分销渠道, 该报告确定了高潜力的机会和可行的策略，使市场参与者在竞争环境中蓬勃发展.

市场细分

The Vietnam coffee market is categorized into the following segments:
产品类型: RTD咖啡, 地面咖啡, 即时咖啡 (标准速溶咖啡, 咖啡混合)
包装类型: 柔性包装, 折叠纸箱, 玻璃, 其他的
分销渠道: 酒吧和Horeca, 便利店, 电子商务, 食品和饮料商店, 小型杂货店, 超市和大型超市, 其他的

在越南, 咖啡市场按产品类型细分, 包装类型和分销渠道. 按产品类型, 市场包括RTD咖啡, 地面咖啡, 和速溶咖啡 (标准速溶咖啡, 咖啡混合). 包装类型段包含灵活包装, 折叠纸箱, 玻璃, 还有其他. 分销渠道分割包括条和HORECA, 便利店, 电子商务, 食品和饮料商店, 小型杂货店, 超市和大型超市, 还有其他.

竞争格局

Key players in the Vietnam coffee market include Food Empire Holdings Ltd., Masan Group Corporation, 雀巢S.A., Phuc Long Co. 有限公司, Trung Nguyen Corporation JSC and Viet Thai International JSC (VTI). This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 到 2024. 调查结果突出了市场份额的变化, 揭示已建立的市场领导者和新兴竞争对手.

为什么购买此报告?

Obtain precise statistical data and forecasts for the Vietnam coffee market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam coffee market: 产品类型, 包装类型和分销渠道.
制定特定区域的策略并根据本地数据分析设定战略优先级.
Gain deep insights into the dynamics of the Vietnam coffee market.
通过针对增长领域和新兴趋势来确定高潜力的投资机会.
Anticipate the future trajectory of the Vietnam coffee market with informed projections.
评估竞争格局，以确定利用市场机会的理想时机.
同一组织中的单个无限用户许可证, 额外用户没有额外的费用.

目录

目录
关键发现
市场细分
市场概述
Vietnam Coffee Market – 产品类型分析
Vietnam Coffee Market – 包装类型分析
Vietnam Coffee Market – 分配渠道分析
公司股票分析
Food Empire Holdings Ltd.
Masan Group Corporation
雀巢S.A.
Phuc Long Co., 有限公司.
Trung Nguyen Corporation JSC
Viet Thai International JSC (VTI)
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table Vietnam Coffee Market 2020-2030
Chart Vietnam Coffee Market, 净增长, 2020-2030
Chart Vietnam Coffee Market, 增长率, 2020-2030
Table Vietnam Coffee Market by Product Type, 2020-2030
Chart Vietnam Coffee Market by Product Type, CAGR历史和预测, 2020-2030
Chart Vietnam Coffee Market by Product Type, 2020-2030
Table Vietnam Coffee Market by Packaging Type, 2020-2030
Chart Vietnam Coffee Market by Packaging Type, CAGR历史和预测, 2020-2030
Chart Vietnam Coffee Market by Packaging Type, 2020-2030
Table Vietnam Coffee Market by Distribution Channel, 2020-2030
Chart Vietnam Coffee Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart Vietnam Coffee Market by Distribution Channel, 2020-2030
Table Vietnam Coffee Market Share (%), 由公司, 2020-2024
Chart Vietnam Coffee Market, 由公司, 2024
Table Vietnam Coffee Market Share (%), 由品牌, 2020-2024
Chart Vietnam Coffee Market, 由品牌, 2024
越南餐桌 – 人口 (百万) 和预测
越南餐桌 – 消费者价格指数 (CPI) 和预测
越南餐桌 – 国内生产总值和预测
Table Vietnam Coffee Market: 花费一定比例的GDP (%)
Table Vietnam Coffee Market: 人均消费 (人口)

提到的公司

Food Empire Holdings Ltd.
Masan Group Corporation
雀巢S.A.
Phuc Long Co., 有限公司.
Trung Nguyen Corporation JSC
Viet Thai International JSC (VTI)