Growth in the Jordan coffee market is set to continue, with the sector valued at USD 909.6 million in 2025 and forecast to reach USD 1,263.9 million by 2030, representing a compound annual growth rate of 6.8%. Expansion is underpinned by steady population growth and the enduring cultural centrality of hot beverages in daily life. While coffee retains stronger symbolic weight in social settings, tea maintains a stable and deeply embedded presence in breakfast and evening consumption occasions, reinforcing a resilient baseline of routine demand across households.
Consumer behaviour is increasingly shaped by a dual emphasis on affordability and localisation. Inflationary pressures and income sensitivity have prompted segments of the population to pivot from international brands toward regional and domestic offerings that better align with local taste profiles and price expectations. Traditional flavour profiles continue to resonate strongly, particularly blends incorporating herbs and spices that reinforce cultural familiarity. Although loose formats remain present in parts of the market, packaged alternatives are gradually gaining share, driven by perceptions of hygiene, convenience and consistent quality. Green tea has been comparatively more dynamic, benefiting from heightened awareness of antioxidant and wellness attributes.
Channel dynamics reflect both continuity and structural change. Neighbourhood retail outlets remain central to distribution, given their accessibility and alignment with frequent, small-basket purchases. However, modern retail formats are expanding alongside urbanisation, broadening access to imported and diversified assortments. E-commerce and local delivery platforms are also accelerating penetration, offering consumers greater convenience and contributing to incremental category visibility. While regional instability has exerted intermittent pressure on foodservice activity, improving tourism flows and a stabilising social environment suggest potential for gradual recovery in out-of-home consumption.
Overall, Jordan’s hot beverage market exhibits characteristics of maturity, with growth increasingly reliant on demographic expansion and channel modernisation rather than rapid per capita increases. Competitive dynamics are shifting toward sharper localisation strategies, disciplined pricing and more targeted marketing execution. As brands recalibrate portfolios to balance tradition with incremental innovation, the market is expected to maintain steady, structurally supported expansion through the end of the decade.
Updated in 2025, this report delivers a full view of the coffee sector in Jordan from 2020 to 2030, offering essential data for informed planning and market assessment.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Jordan coffee market is structured as follows:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the coffee sector in Jordan, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Ameed Food Industries Co. W.L.L, Bravo Nuts Company, Brazilian Coffee House Company, Izhiman’s Coffee, Marouf Food Industries Company (Marouf Coffee), Nestle S.A., PT. Kapal Api Global, Societe Ets. Michel Najjar sal, etc.
The report includes detailed market share analysis for major competitors across the total coffee market, alongside segment-level insights covering coffee and RTD coffee.
Market share analysis covered in the report:
Jordan coffee market share
Jordan RTD coffee market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Jordan Coffee Market – Product Type Analysis
Jordan Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Ameed Food Industries Co. W.L.L
Bravo Nuts Company
Brazilian Coffee House Company
Izhiman’s Coffee
Marouf Food Industries Company (Marouf Coffee)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Jordan Coffee Market Size 2020-2030
Chart Jordan Coffee Market, Net Growth, 2020-2030
Chart Jordan Coffee Market, Growth Rates, 2020-2030
Table Jordan Coffee Market by Product Type, 2020-2030
Chart Jordan Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Jordan Coffee Market by Product Type, 2020-2030
Table Jordan Coffee Market by Distribution Channel, 2020-2030
Chart Jordan Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Jordan Coffee Market by Distribution Channel, 2020-2030
Table Jordan Coffee Market Share (%), by Companies, 2020-2025
Chart Jordan Coffee Market, by Companies, 2025
Table Jordan Coffee Market Share (%), by Brands, 2020-2025
Chart Jordan Coffee Market, by Brands, 2025
Table Jordan – Population (Millions) and Forecast
Table Jordan – Consumer Price Index (CPI) and Forecast
Table Jordan – Gross Domestic Product and Forecast
Table Jordan Coffee Market: Spend as a Proportion of GDP (%)
Table Jordan Coffee Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Jordan Coffee market report include:
Ameed Food Industries Co. W.L.L
Bravo Nuts Company
Brazilian Coffee House Company
Izhiman’s Coffee
Marouf Food Industries Company (Marouf Coffee)
Nestle S.A.
PT. Kapal Api Global
Societe Ets. Michel Najjar sal