Morocco Alcoholic Beverages Market 2025

Morocco’s alcoholic beverages industry is positioned for strong medium-term growth, with market value projected to increase from USD 3.4 十亿英寸 2025 到美元 4.9 十亿美元 2030, 反映复合年增长率 7.54%. This positive outlook is driven by structural demographic and economic trends, combined with a gradual liberalization of consumer behavior in key urban and coastal regions.

The continued expansion of Morocco’s urban centers—particularly along the Atlantic coastline—and the anticipated rebound in international tourism are expected to play a pivotal role in supporting demand. As inbound travel recovers, spending in hotels, 酒吧, and restaurants is likely to increase, reinforcing on-premise consumption across major tourist hubs such as Casablanca, Marrakech, and Agadir. These cities not only benefit from a higher concentration of middle- and upper-income consumers but also exhibit a relatively greater degree of cultural acceptance of alcohol, allowing for broader category development and experimentation.

The premium segment is expected to gain traction, particularly among affluent urban professionals and international visitors seeking quality, provenance, and brand sophistication. 然而, near-term macroeconomic constraints are likely to temper the pace of expansion, especially in the early years of the forecast period. Rising unemployment, inflationary pressure, and declining household incomes are increasing consumer price sensitivity, prompting a shift toward lower-cost offerings, discount formats, and value-oriented private-label brands.

Retailers and producers will need to tailor their strategies accordingly, balancing affordability with aspirational positioning. Successfully navigating this dual-track environment—where both price-conscious and premium consumers coexist—will be essential to capturing growth opportunities and building brand resilience. As Morocco’s consumer base continues to evolve, supported by urbanization and exposure to global trends, the alcoholic beverages industry will need to adopt a segmented, data-informed approach to product development, distribution, and marketing in order to sustain its upward trajectory.

The report delivers a comprehensive dataset on the Morocco alcoholic beverages market, 详细介绍过去六年中的年度市场规模和增长率, 以及预测 2030. 它提供了对细分市场和子类别的深入研究, 特别专注于按产品类型逐渐发展的趋势, 包装类型和分销渠道.

报告亮点

This report presents a comprehensive dataset detailing the Morocco alcoholic beverages market size from 2020 到 2030, with metrics reported in (Liters/MAD/USD). It includes actual historical data from 2020 到 2024 和前瞻性的预测 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, 包装类型和分销渠道, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

超出定量指标, 该报告提供了对新兴市场动态的定性见解. 利用专家访谈和宏观经济环境, 它分析了市场扩张和收缩的根本原因. 不断发展的消费者偏好, 和环境法规被研究为塑造竞争格局的结构力量. 该报告还强调了在价值链中快速增长的子细分市场和未开发的创新机会.

一个竞争性的基准测试部分跟踪了市场份额的运动和关键参与者的品牌定位 2020-2024. 该报告地图合并趋势, 共享转变, 和分化策略, 为利益相关者提供可行的见解，以进行投资组合优化和长期计划.

市场细分

The Morocco alcoholic beverages market is categorized into the following segments:
产品类型 - 例如, 啤酒 (啤酒, 低酒精和非酒精啤酒), RTS, 精神 (白兰地, 利口酒, 朗姆酒, 龙舌兰酒和梅斯卡尔, 威士忌酒, 白人精神, 其他的), 葡萄酒 (强化葡萄酒, 非酒精葡萄酒, 起泡酒, 还是酒)
包装类型 - 例如, 玻璃瓶, 金属罐, 纸容器, 宠物瓶, 其他的
分销渠道 - 例如, 酒吧和Horeca, 便利店, 食品和饮料商店, 大型超市, 小型杂货店, 超市, 其他的

宏观经济 & 人口统计指标

除了核心市场数据, 该报告包含关键的社会经济指标，这些指标提供了解释市场动态的基本背景. 这些包括人口趋势, 消费者价格指数 (CPI), 国内生产总值 (GDP), 人均消费 (以美元表示), 和消费者支出占GDP的百分比. 一起, 这些指标提供了宏观经济的背景，从而增强了市场规模数字的战略意义, 帮助利益相关者更好地评估需求潜力和长期增长机会.

竞争格局: 市场份额分析

Updated market share data for major industry players in Morocco alcoholic beverages market is included in the report, 提供当前竞争一致性的快照. 涵盖的主要参与者包括:
AB INB。
百加得限制
卡尔斯伯格A/S。
卡斯特集团
Chai Andrieux Sarl
diageo plc
Ebertec SA
GRIGER Distribution SARL
Groupe Kabbaj
N.V喜力.
Hijos de Rivera, S.A.
KRALSKA Str
La Ferme Rouge SARL
Les Celliers De Meknes SA
Pernod Ricard Group
S.A. 达姆
圣米格尔公司
Slaur Sardet SAS
Somardis S.A.
Swinkels家庭啤酒厂N.V.
联合荷兰啤酒厂B.V.
威廉·格兰特（William Grant） & 儿子有限公司.

本节帮助利益相关者评估市场集中, 确定伙伴关系机会, 和领导力的轨道转变.

为什么选择此报告?

Access accurate and up-to-date market size data for the Morocco alcoholic beverages sector.
在关键细分市场中获得颗粒状见解, 包括产品类型, 包装类型和分销渠道.
通过以专家为导向的增长驱动因素分析来了解基本的市场动态, 障碍, 和结构转变.
通过跟踪快速增长的类别和新兴的消费模式来确定有吸引力的投资领域.
评估竞争格局以支持时间, 定位, 和战略决策.
包括单用户企业许可证，没有内部分销的额外费用.

购买之前请求编辑的样品以预览数据结构和演示质量.

可交付成果包括

专业结构化PDF报告
完整的Excel数据库，具有同比的数字和多维细分 2020 到 2030

目录

目录
关键发现
市场细分
市场概述
Morocco Alcoholic Beverages Market – 产品类型分析
Morocco Alcoholic Beverages Market – 包装类型分析
Morocco Alcoholic Beverages Market – 分配渠道分析
公司股票分析
AB INB。
百加得限制
卡尔斯伯格A/S。
卡斯特集团
Chai Andrieux Sarl
diageo plc
Ebertec SA
GRIGER Distribution SARL
Groupe Kabbaj
…
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table Morocco Alcoholic Beverages Market 2020-2030
Chart Morocco Alcoholic Beverages Market, 净增长, 2020-2030
Chart Morocco Alcoholic Beverages Market, 增长率, 2020-2030
Table Morocco Alcoholic Beverages Market by Product Type, 2020-2030
Chart Morocco Alcoholic Beverages Market by Product Type, CAGR历史和预测, 2020-2030
Chart Morocco Alcoholic Beverages Market by Product Type, 2020-2030
Table Morocco Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Morocco Alcoholic Beverages Market by Packaging Type, CAGR历史和预测, 2020-2030
Chart Morocco Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Morocco Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Morocco Alcoholic Beverages Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart Morocco Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Morocco Alcoholic Beverages Market Share (%), 由公司, 2020-2024
Chart Morocco Alcoholic Beverages Market, 由公司, 2024
Table Morocco Alcoholic Beverages Market Share (%), 由品牌, 2020-2024
Chart Morocco Alcoholic Beverages Market, 由品牌, 2024
摩洛哥餐桌 – 人口 (百万) 和预测
摩洛哥餐桌 – 消费者价格指数 (CPI) 和预测
摩洛哥餐桌 – 国内生产总值和预测
Table Morocco Alcoholic Beverages Market: 花费一定比例的GDP (%)
Table Morocco Alcoholic Beverages Market: 人均消费 (人口)