Giữa 2025 Và 2030, the Jordan tea market is projected to generate approximately USD 39.1 triệu giá trị gia tăng, expanding at a compound annual rate of around 4.5%. Growth will be largely demographic-led rather than consumption-driven, with population expansion underpinning aggregate demand in a market where per capita intake is already well established. Tea maintains a stable presence across both urban and rural households, particularly in breakfast and evening occasions, yet its social currency remains secondary to coffee, limiting the scope for material increases in drinking frequency.
The category’s resilience rests on entrenched daily habits and cultural continuity. Traditional blended teas infused with mint, sage, chamomile and regional spices continue to command strong loyalty, reflecting deep-rooted flavour preferences. Loose tea retains relevance among certain consumer groups, though concerns around hygiene and convenience are gradually accelerating the shift toward packaged formats. Green tea has emerged as one of the more dynamic segments, supported by growing awareness of antioxidant benefits and its compatibility with local mint-based preparation styles, reinforcing its appeal among health-conscious consumers.
External headwinds have shaped channel dynamics. Slower tourism activity has weighed on foodservice performance, constraining out-of-home tea occasions and reinforcing the dominance of at-home consumption. At the same time, price sensitivity and evolving brand perceptions have encouraged a partial rotation toward local and regional players, placing competitive pressure on international brands. Market share adjustments are increasingly influenced by affordability, national affinity and promotional intensity rather than dramatic shifts in overall demand.
Distribution remains anchored in small community-based retailers, which continue to capture the bulk of volume due to proximity and habitual purchasing patterns. However, modern retail is steadily gaining traction in urban centres, leveraging broader assortments and access to imported products to attract middle- and higher-income consumers. E-commerce and local rapid-delivery platforms are expanding quickly, enhancing convenience and brand visibility, particularly among younger demographics. Looking ahead, demographic growth will remain the principal structural driver, while a recovery in tourism could provide incremental upside to foodservice. Competitive momentum is likely to hinge on localisation strategies, channel expansion and digital engagement as the market advances along a path of measured, structurally supported growth.
Built for business leaders and market practitioners, this report explores the tea market in Jordan through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 ĐẾN 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Phân khúc thị trường
The segmentation of the Jordan tea market is outlined below:
Loại sản phẩm – e.g., black tea, fruit and herbal tea, green tea, người khác, RTD tea
Type – e.g., conventional, organic
Kênh phân phối – e.g., bars and HoReCa, cửa hàng tiện lợi, thương mại điện tử, hypermarkets, cửa hàng tạp hóa nhỏ, supermarkets, người khác
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Chỉ Số Giá Tiêu Dùng (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Bối cảnh cạnh tranh: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Jordan, with data on top-performing brands and consolidation trends. Key market participants include: Ahmad Tea Ltd., Akbar Brothers Ltd., AMS Baeshen & Co., Trà và dịch truyền Lipton, etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea and RTD tea categories.
Market share analysis covered in the report:
Jordan tea market share
Jordan RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Phân khúc thị trường
Tổng quan thị trường
Jordan Tea Market – Phân tích loại sản phẩm
Jordan Tea Market – Type Analysis
Jordan Tea Market – Phân tích kênh phân phối
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co.
Trà và dịch truyền Lipton
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table Jordan Tea Market Size 2020-2030
Chart Jordan Tea Market, Tăng trưởng ròng, 2020-2030
Chart Jordan Tea Market, Tốc độ tăng trưởng, 2020-2030
Table Jordan Tea Market by Product Type, 2020-2030
Chart Jordan Tea Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Jordan Tea Market by Product Type, 2020-2030
Table Jordan Tea Market by Type, 2020-2030
Chart Jordan Tea Market by Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Jordan Tea Market by Type, 2020-2030
Table Jordan Tea Market by Distribution Channel, 2020-2030
Chart Jordan Tea Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart Jordan Tea Market by Distribution Channel, 2020-2030
Table Jordan Tea Market Share (%), bởi Công ty, 2020-2025
Chart Jordan Tea Market, bởi Công ty, 2025
Table Jordan Tea Market Share (%), theo thương hiệu, 2020-2025
Chart Jordan Tea Market, theo thương hiệu, 2025
Table Jordan – Dân số (Hàng triệu) và dự báo
Table Jordan – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table Jordan – Tổng sản phẩm quốc nội và dự báo
Table Jordan Tea Market: Chi tiêu theo tỷ lệ GDP (%)
Table Jordan Tea Market: Mức tiêu thụ bình quân đầu người (Dân số)
Các công ty được đề cập
The companies featured in this report include:
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co.
Trà và dịch truyền Lipton